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Industry Data: The State of Specialty NeedleArts Studies

Overview

This study will give you ideas and insights about how to grow your needlearts business.
TNNA, the leader of the fiber arts industry, is pleased to sponsor this essential business resource for TNNA’s members and the entire fiber arts community. Hart Business Research produces this unbiased and authoritative study every three years (2005, 2007, 2010, 2013), conducting surveys of U.S. needlearts consumers, retailers and wholesalers. TNNA members receive access to the entire study as a membership benefit.

The State of Specialty Yarn 2013, State of Needlepoint 2013, and State of Counted Thread 2013 reports shown below are available to TNNA members for free and to non-members for a fee. If you are a member, just click the links below and log in if prompted. If you are not a member, become a member. To purchase the study, call TNNA at (800) 889-8662 or use this Order Form. (Note: Non-member orders are sent via email only.)

Major Topics Covered

Consumers

  • Needle arts cross-participation
  • Project types, number, time spent
  • Print and online content use and preferences
  • Spending per product category and per retail segment
  • Demographics
  • Consumer feedback for retailers (2013)
  • Purchase decision making and information sources (2013)
  • Social media use and preferences (2013)
  • Product feature preferences (2013)

Businesses

  • Retailer sales, income, profitability, staff, store size
  • Wholesaler sales, income, profitability, number of customers
  • Retailer feedback for wholesalers (2013)
  • Business best practices (2013)
  • Retailer and wholesaler ratings of marketing method effectiveness (2013)


2013 Market Summary (free - start here!)2013 Survey

The market summary describes the size and growth of each needlearts market, retailer financial benchmarks, and key findings to help your business succeed.

The State of Specialty Yarn 2013

12 Yarn Business Tools
Survey Results - for knitters, crocheters, spinners, weavers, specialty yarn retailers, and wholesalers

The State of Needlepoint 2013

12 Needlepoint Business Tools
Survey Results - for needlepointers, needlepoint retailers, and wholesalers .

The State of Counted Thread 2013

12 Counted Thread Business Tools
Survey Results - for cross-stitchers and embroiderers, counted thread retailers, and wholesalers



2010 SurveyThe State of Specialty NeedleArts 2010

The 2010 study provides ongoing baseline data and fresh survey data regarding issues of importance to the industry in 2010:

  • Consumer spending on classes and workshops
  • Use of stash
  • New products wish list and information sources
  • Household income
  • Participation in crafts
  • Retailers: obstacles to growth and profitability, community-building, promotional best practices
  • Wholesalers: owner income, selling direct, inventory sources (make vs. buy), and ordering technology


2007 SurveyThe State of Specialty NeedleArts 2007

The 2007 study provides ongoing baseline data and fresh survey data regarding issues of importance to the industry in 2007:

  • How consumers found their favorite shop
  • Project final destinations (give, sell, donate, etc.)
  • Who and what inspired them to start the needlearts
  • Lifetime needlearts interest changes
  • Crafts started and discontinued
  • Income and work type
  • General life activities
  • Retailers: number of customer transactions per day, first-year startup costs, inventory control, number of suppliers, ordering methods, retailer suggestions for sales reps, financial comparison with crafts chains
  • Wholesalers: support programs, startup costs, years to profitability


2005 SurveyThe State of Specialty NeedleArts 2005

The 2005 study provides ongoing baseline data and fresh survey data regarding issues of importance to the industry in 2005:

  • Why consumers shop at crafts chains
  • Project styles and attributes
  • What inspires consumers to start a project
  • Needlearts activities beyond projects
  • Crafts and art participation
  • Retailers: owner background, motivations, time spent, business sources of funding
  • Wholesalers: owner age, gender, tenure, motivations, income from business, sources of business skills, business success factors, product design idea sources, manufacturing location, number of suppliers

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5/2/2014
Meet The Teacher ~ Indianapolis 2014

5/3/2014 » 5/5/2014
2014 TNNA NeedleArts Trade Show ~ Indianapolis, IN