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Classes - 2014 NeedleArts Trade Show - Indianapolis
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PD1 ~ Technical Writing & Editing for Knitters & Crocheters

Technique (Knitting)
Presented by: Edie Eckman
Sponsored by: TNNA

Date: Thursday, May 01, 2014 and Friday, May 02, 2014
Time: 3:30 pm - 6:30 pm Thursday AND 8:00 am - 11:00 am Friday
Room: 136
Admission: $95 Member / $115 Non-Member
Skill Level: Advanced

Technical writing - communicating how to do a complex task using a specialized vocabulary - is at the heart of a knitwear designer's (or teacher's) job. Being able to write a clear and concise pattern is key to being both successful and productive. Technical editors must be adept at not only understanding the math of a pattern, but also at helping the designer present the information in the best possible way for an intended audience. In Technical Writing & Editing, we will cover: * Identifying the audience * Developing and working with style sheets * Developing and working with pattern templates * Developing a glossary of terms * Handling specific wording challenges * Working with (or working as) a technical editor * Understanding the basics of information presentation * Writing crochet patterns (if there are students interested - if possible I would like to know this before class starts). There will be time for discussion of the pros and cons of certain wording choices, and for students to learn from each other. The students will leave class with a style sheet adapted for their audiences, a knit and a crochet pattern template, and a method for efficiently writing knitting and crochet patterns. There will be homework overnight, probably to include writing a pattern using the numbers and pattern template provided.

Students should bring: Laptop with word processing program and charged battery, pencil and paper for note-taking, calculator (optional).

Material Fee: $5 Please pay instructor onsite. Correct change appreciated.

Class Max: 30

Homework: Read knitting and/or crochet patterns from at least 3 different publishers. If you have not done so, write a knitting or crochet garment pattern in at least 3 sizes. Bring that pattern, plus a pattern written by someone else that you find difficult to follow, and one you find easy to follow.

PD2 ~ Magic Spreadsheet - Part 1

Business
Presented by: Jill Wolcott & Jeane DeCoster
Sponsored by: TNNA

Date: Thursday, May 01, 2014 and Friday, May 02, 2014
Time: 3:30 pm - 6:30 pm Thursday AND 8:30 am - 11:30 am Friday
Room: 140
Admission: $95 Member / $115 Non-Member
Skill Level: Intermediate

Once you (the designer) have established sizing and grading standards, the next step toward productivity in grading is to create detailed, re-useable spreadsheets. Jeane deCoster has created what she calls "Magic spreadsheets". Jill Wolcott will help you see how you can make them work for you. They aren't really magic, but the process of creating a well-written and documented spreadsheet with flexible formulas does seem magical when you change a few numbers in one part and, Voila! Everything else changes! It would be impossible to create a single spreadsheet that could be re-used for every garment design, but this is a big step-along-the-way! You will learn how to build a simple, sleeveless vest template that can use up to 2 stitch patterns in the same garment. We will provide a template, but you will learn by creating your own -- using a series of formulas uniquely suited to knitting/crochet patterns. You'll also learn how built-in error checking will help keep your tech editing costs down. To make it possible to build another spreadsheet based on the class template, we'll teach you how to build one for your unique projects.

Students should bring: a computer loaded with Excel or equivalent spreadsheet program.

Material Fee: $25 Please pay instructor onsite. Correct change appreciated.

Class Max: 22

Homework: Collect and review one of your patterns, notes and swatches from any previously completed sleeveless, button up the center front sweater. Bring to class. This pattern information will be used to build your Magic Spreadsheet.

T201T ~ 7 Techniques to Instantly Make you a Better Knitter

Technique (Knitting)
Presented by: Cat Bordhi
Sponsored by: Shibui, Skacel, Mountain Colors

Date: Thursday, May 01, 2014
Time: 12:00 PM - 6:00 PM
Room: 130
Admission: $95 Member / $115 Non-Member
Skill Level: Intermediate

In any class I teach, I always find myself spontaneously adding various useful techniques from my rather large bag of tricks. I've gotten used to hearing knitters say, "This one thing is worth the price of the workshop!" This class combines mini-tutorials on 7 of my most appreciated techniques with a 1-skein project which you can turn into a class for your customers, and make them proud of their new-found ability to finesse their knitting.

Students should bring: the usual small bag of knitting paraphernalia and a 24-inch circular needle in size 11 (or, if you are a loose knitter, in size 10.5, or if you are a tight knitter, in size 13).

Material Fee: None.

Class Max: 26

Homework: Please make sure you meet these requirements: Must be able to work in the round, increase, decrease, and work yo's without supervision.

T202T ~ Sell What You Stock: Yarn Substitution Made Easy

Technique (Knitting)
Presented by: Gwen Bortner
Sponsored by: TNNA

Date: Thursday, May 01, 2014
Time: 12:00 PM - 3:00 PM
Room: 131
Admission: $60 Member / $80 Non-Member
Skill Level: Intermediate

If you want to sell what is on the shelves, your shop needs to be comfortable with yarn substitutions and gauge alterations. Shops that can easily customize a commercial pattern sell more of what is already in stock -- it just takes a bit of practice. Gain insights on working with swatches, learn methods to simplify the math and practice working through a pattern rewrite based on a new yarn.

Students should bring: homework swatch, yarn label from yarn used in the swatch, commercial pattern to rework in the new yarn, ruler, calculator and pencil.

Material Fee: None.

Class Max: 35

Homework: 6" x 6" swatch in the yarn and stitch pattern of your choice

T203T ~ Color and Weave Mini Tote

Technique (Weaving)
Presented by: Deborah Jarchow
Sponsored by: Crystal Palace, Foxglove Fiberarts Supply, Trendsetter Yarns

Date: Thursday, May 01, 2014
Time: 12:00 PM - 6:00 PM
Room: 141
Admission: $95 Member / $115 Non-Member
Skill Level: Beginner

Learn to get outstanding color pattern effects using a rigid heddle loom. Make your weaving look like complicated patterns with very little effort. If you are already familiar with the rigid heddle loom, this class will help you master more advanced techniques. If you are a relatively new weaver, the technique is not too difficult to learn. This type of weaving is portable, easy and fun and can add variety to your fiber abilities.

Students should bring: scissors, tape measure, pins, 2 paper grocery bags, tube from inside a paper towel roll

Material Fee: $5 Please pay instructor onsite. Correct change appreciated.

Class Max: 24

Homework: None.

T204T ~ Carmen

Technique (Needlepoint)
Presented by: Sandra Arthur
Sponsored by: Sundance, Clover Mfg.,Rainbow Gallery, Planet Earth, Caron, Amy's Keeping Me in Stitches, Colonial Needle

Date: Thursday, May 01, 2014
Time: 12:00 PM - 6:00 PM
Room: 134
Admission: $95 Member / $115 Non-Member
Skill Level: Intermediate

Lucious fruits look fresh and inviting through the sparkle of wonderous threads and beautiful beads and sequins on this 8x10.5" 18 ct canvas by Sundance Designs. Sandy will lead you though creating dimension by adding felt padding and coverings with beads and sequins. Airy stitching is created to let the beautiful painting show through as well on some of the fruits as the playful Sparkles worm travels across to his destination. A whole world abounds atop the lovely needle felted turban. The classy skull is stitched with and accented with sparkly threads. Stumpwork techniques will add dimension to this wonderful character - buttonhole stitches; needleweaving; ruching; when will it stop?

Students should bring: set of 8" and 10" stretcher bars; laying tool; normal stitching supplies

Material Fee: $10 Please pay instructor onsite. Correct change appreciated.

Class Max: 16

Homework: None.

T205T ~ Neckline Love

Technique (Knitting)
Presented by: Chris Bylsma
Sponsored by: TNNA

Date: Thursday, May 01, 2014
Time: 12:00 PM - 3:00 PM
Room: 143
Admission: $60 Member / $80 Non-Member
Skill Level: Intermediate

Your customer loves the sweater but not the neckline. So change it! Learn to design a crew, funnel, V-neck, scoop or any shape neckline, in any gauge, that fits YOU (or your customer, of course). Finish it with perfectly picked-up, no-counting edges for flawless necklines every time. You and your customers will absolutely love,love,love.

Students should bring: yarn and needles used for swatches, circular needle 2 sizes smaller than swatch needles, a t-shirt top that fits you well, scissors, tape measure, calculator.

Material Fee: None.

Class Max: 25

Homework: Work 3 swatches of 30 stitches for 3 inches in a smooth, light-colored worsted or Aran weight yarn. Do not bind off or block swatches.


T302T ~ If You Can Draw it, You Can Design it!

Technique (Knitting)
Presented by: Patty Lyons
Sponsored by: TNNA

Date: Thursday, May 01, 2014
Time: 3:30 PM - 6:30 PM
Room: 138
Admission: $60 Member / $80 Non-Member
Skill Level: Intermediate

Learn how to design any shape no matter how complex. Start by going over my five steps to basic design. Learn how to calculate the rate of increase and decrease with some simple shapes and move on to complex compound shaping. Using a dolman sweater, learn how to break things down into shaping zones to figure out how to knit them. We'll go over using short rows to create things like shirt tail hems and shawl collars.

Students should bring: graph paper (knitter's graph paper found here: http://www.sweaterscapes.com/lcharts3.htm , calculator, pen, paper and pencil

Material Fee: None.

Class Max: 30

Homework: None.

T303T ~ Selling tips for Spinning, Carding and Weaving Equipment

Technique (Other)
Presented by: Dave VanStralen
Sponsored by: Louet North America

Date: Thursday, May 01, 2014
Time: 3:30 PM - 6:30 PM
Room: 133
Admission: $60 Member / $80 Non-Member
Skill Level: Beginner

Learn from industry expert, Dave Van Stralen, what you need to know about offering equipment for spinning, carding and weaving in your store and how you can sell it. Get information and selling tips that will prepare you to make the sale. Spinning fibers and weaving yarns will also be discussed. Louet products will be used for demonstration.

Material Fee: None.

Class Max: 15

Homework: None.


T306T ~ Moving Miters

Technique (Knitting)
Presented by: Barry Klein
Sponsored by: TNNA

Date: Thursday, May 01, 2014
Time: 3:30 PM - 6:30 PM
Room: 132
Admission: $60 Member / $80 Non-Member
Skill Level: Beginner

This new class is a fun way to learn a new style of miter and all of the variations involved with creating it. We will talk about yarn choice, color selection, miter size and the many different styles of things that can be made with this technique; scarves, shawls, wraps, blankets and wearables. I will bring yarn and class materials for you so we can spend our time knitting, enjoying this fun technique, talking about the different ways to incorporate yarns and materials and all of the different designs that will create exciting classes for you and your students. Make this class a new one on your store schedule.....right after we enjoy it together at TNNA Indianapolis.

Students should bring: a pair of #6,7,8,9 needles with you in either circular or long straights.

Material Fee: None.

Class Max: 30

Homework: None.

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F101T ~ The Art of Felfs: Felted Family Footwear

Technique (Knitting)
Presented by: Cat Bordhi
Sponsored by: Frog Tree, Skacel, Mountain Colors

Date: Friday, May 02, 2014
Time: 8:00 AM - 5:00 PM Includes break from 11 am to 2 pm
Room: 130
Admission: $95 Member / $115 Non-Member
Skill Level: For All

FELFS are felted footwear with infinite color and shape variations. Easier and faster than socks, addictive for both new and expert knitters, and sized to fit any feet with any yarn that will felt. We'll start with First Felfs, and learn to fold, sew, and felt (no need for an actual washing machine, I have a method that requires no plumbing). I'll teach you to add new elements to create the more complex Bootstrap Felfs, Cowboy Boot Felfs, Color-Play Felfs, Elfin Felfen, and Jewel Felfs, and how to embellish with needle-felting, embroidery, or beads (including holiday ideas so you can repeat this class year-round). Before you know it, Felfs will be marching around your shelves and charming everyone who sees them into starting a pair.

Students should bring: straight or circular needles sizes 7-13, graph paper, mechanical pencil and eraser, ruler, and the usual small bag of knitting tools.

Material Fee: None.

Class Max: 26

Homework: None.

F102B ~ Blogging for Your Business

Business
Presented by: Gwen Bortner
Sponsored by: TNNA

Date: Friday, May 02, 2014
Time: 8:00 AM - 11:00 AM
Room: 131
Admission: $60 Member / $80 Non-Member
Skill Level: For All

Some say with the advent of social media that blogs are dead, but it is not true. Blogs continue to be an integral method of maintaining a presence on the web, developing relationships with your customers and building your e-mail subscriber list. Whether new to blogging, an inconsistent participant or someone just looking for some fresh ideas, this class is for you. Information on blogging best practices, concepts like finding your voice and ideas on monetizing your blog will all be covered. Come with questions and ideas and get ready to be part of the blog-o-sphere!

Students should bring: pen or pencil for taking notes

Material Fee: None.

Class Max: 40

Homework: None.

F103T ~ Get Hooked on Tunisian Crochet

Technique (Crochet)
Presented by: Sheryl Thies
Sponsored by: Denise Interchangeable Knitting and Crochet

Date: Friday, May 02, 2014
Time: 8:00 AM - 5:00 PM Includes break from 11 am to 2 pm
Room: 132
Admission: $95 Member / $115 Non-Member
Skill Level: Beginner

This beginner level Tunisian crochet class will help you build on your previous knit and crochet experience so that you can become comfortable teaching the technique. Learn the basics, how to match hook sizes with various weights of yarn, how to plan and prepare classes, and how to work the project on the cover of Get Hooked on Tunisian Crochet . Each student will receive a copy of this book as the handouts, hooks provided by Denise Interchangeable Knitting and Crochet

Students should bring: 3 partial skeins of smooth worsted weight yarn, each a different color 1 partial skein of sock weight yarn

Material Fee: None.

Class Max: 25

Homework: None.

F104T ~ Haddon Hall - Leigh Designs

Technique (Needlepoint)
Presented by: Sandra Arthur
Sponsored by: Leigh Designs; Rainbow Gallery; DMC; Kreinik; Colonial Needle; Painters Thread

Date: Friday, May 02, 2014
Time: 8:00 AM - 5:00 PM Includes break from 11 am to 2 pm
Room: 134
Admission: $95 Member / $115 Non-Member
Skill Level: Intermediate

It was an age of lofty titles, luxurious excess and power to those who were "to the manor born". Join Sandy as she brings Leigh Designs' English Manor House Haddon Hall to life on this 11" x 14" 18 ct brown canvas. Sheep calmly graze in the beautifully groomed lawn; lovely flowering vines ascend up the side of the manor front, and, beautiful green trees frame the manor. Textures are created with wonderful threads such as Burmilana, Rainbow Gallery various silks, Kreinik, DMC and Painters Threads. Stitch manipulation will further enhance the scene.

Students should bring: 11" and 14" stretcher bars and tacks to secure; regular stitching supplies

Material Fee: None.

Class Max: 16

Homework: None.

F106T ~ Brioche (BRB) or Fisherman's Rib (K1b)?

Technique (Knitting)
Presented by: Antje Gillingham
Sponsored by: TNNA

Date: Friday, May 02, 2014
Time: 8:00 AM - 11:00 AM
Room: 135
Admission: $60 Member / $80 Non-Member
Skill Level: Intermediate

If you look up the definition of BRIOCHE, the dictionaries will tell you that it is a French yeast bread with a sweet flavor and light texture-probably not the explanation you were hunting for to describe this wonderfully soft and stretchy form of ribbed knitting! And what about KNIT ONE BELOW - just as soft, stretchy and ribbed? What's the difference between the two techniques...is there one? How do you cast on and knit with two colors? Which technique will you prefer? Are you ready to try? Let's venture into this cozy layered texture together; tips and practice will make these a great addition to your technical library!

Students should bring: 4 balls of different light-colored #4 (worsted-weight) yarns that complement each other, 5 and 5.5 mm/US 8 and 9 circular needles, basic knitting supplies.

Material Fee: None.

Class Max: 25

Homework: None.

F107T ~ Secrets of Yarn Substitution

Technique (Knitting)
Presented by: Patty Lyons
Sponsored by: TNNA

Date: Friday, May 02, 2014
Time: 8:00 AM - 10:00 AM
Room: 138
Admission: $40 Member / $60 Non-Member
Skill Level: For All

Help your customers choose the perfect yarn for their project, and sell the yarn that's on your shelves. A bad yarn substitution may result in an unhappy customer and loss of future sales. Make sure your staff knows the three questions everyone needs to ask themselves to make a perfect yarn sub - how much, how big, what is it. Learn how to look deeper at gauge to understand the difference between yarn gauge and pattern gauge and designer intent. Thrill your customers every time and sell what's on your shelf!

Students should bring: calculator, pen and pencil

Material Fee: None.

Class Max: 40

Homework: None.

F108T ~ Lace Weave Scarf

Technique (Weaving)
Presented by: Deborah Jarchow
Sponsored by: Foxglove Fiberarts Supply, Crystal Palace Yarns, Trendsetter

Date: Friday, May 02, 2014
Time: 8:00 AM - 5:00 PM Includes break from 11 am to 2 pm
Room: 141
Admission: $95 Member / $115 Non-Member
Skill Level: Beginner

If you already know the basics on your rigid heddle loom, you can learn to create beautiful lace patterns using pick up sticks. The intricate patterns can be achieved with relative ease. Complete a beautiful scarf that others will admire.

Students should bring: scissors, tape measure, 2 paper grocery bags, tube from inside a paper towel roll

Material Fee: $5 Please pay instructor onsite. Correct change appreciated.

Class Max: 24

Homework: None.

F109B ~ Content Marketing 101: Increasing Sales By Creating Content with Your Customers

Business
Presented by: Johnny Vasquez
Sponsored by: TNNA

Date: Friday, May 02, 2014
Time: 8:00 AM - 5:00 PM Includes break from 11 am to 2 pm
Room: 142
Admission: $95 Member / $115 Non-Member
Skill Level: For All

Content marketing is an incredible method of marketing to your audience without selling to them directly. By creating and curating valuable content that entertains and informs, you can develop trust and authority with your customers that will lead to sales. Major brands like Sharpie, P&G, and Microsoft use content marketing to build their audience, and you can too. In this class you will learn how to use blogging, video, audio, and social media to create engaging content for your audience. Through case studies, tutorials, and lively Q&A you will learn how to simply and quickly create content that will turn visitors into evangelists for your store.

Material Fee: None.

Class Max: 100

Homework: None.

F110B ~ The Best Kept Secrets of the Most Successful Shops

Business
Presented by: Chris Bylsma & Bobbi Kreb
Sponsored by: TNNA

Date: Friday, May 02, 2014
Time: 8:00 AM - 10:00 AM
Room: 143
Admission: $40 Member / $60 Non-Member
Skill Level: For All

"So many helpful, stimulating ideas." "This class is what I hoped it would be - something to energize me to go back to work with renewed energy and a positive mental attitude." Creating that extra something that keeps customers coming back is not just luck or "location". Join Bobbi Kreb, a dynamic and successful shop owner, and Chris Bylsma, an experienced "shopper" and designer who has visited numerous shops coast to coast, to learn some of the lessons of truly successful shops, good times and bad. Back by popular demand and different each time, this is a wonderful forum to network with other shops, share your gems of success and gain insight and inspiration from visuals of shops around the country.

Material Fee: None.

Class Max: 50

Homework: None

F111T ~ Color Confidence!

Technique (Knitting)
Presented by: Ann Weaver
Sponsored by: TNNA

Date: Friday, May 02, 2014
Time: 8:00 AM - 11:00 AM
Room: 133
Admission: $60 Member / $80 Non-Member
Skill Level: For All

In this workshop, I'll present the basics of color theory geared toward knitters, focusing on how to apply five types of contrast to choosing and combining yarns for a multicolored project. The Albers Cowl will be the class project, because it uses anywhere from four to eleven colors. In addition to the basics of color theory, I'll discuss how to apply these color theory principles when helping knitters select colors for a multicolor project like the Albers Cowl (and any striped and stranded projects that use small amounts of multiple colors). I'll cover how to encourage knitters to purchase yarns to complement stash yarns, how to successfully combine yarn brands and bases available in your shop, and how to give knitters the confidence to select a color combination they will LOVE!

Students should bring: center square created as homework, at least 50 yards of one color of fingering-weight yarn in addition to the color in which the center square is knit (the more colors you bring, the better!) US size 2 needles

Material Fee: $12 Please pay instructor onsite. Correct change appreciated.

Class Max: 30

Homework: In preparation for the class, participants should knit the first center of an Albers Cowl square. Using US size 2 needles (straight or double-pointed) and fingering-weight yarn (any type works, but I recommend a wool or wool blend yarn), CO 30 stitches. Knit 60 rows and bind off.

F112T ~ Fiber Prep for the Yarn Shop Owner

Technique (Other)
Presented by: Liz Gipson
Sponsored by: TNNA

Date: Friday, May 02, 2014
Time: 8:00 AM - 11:00 AM
Room: 144
Admission: $60 Member / $80 Non-Member
Skill Level: Beginner

Are you selling fiber, but don't speak the language? Do terms like woolen, worsted, combed, carded, roving, and sliver have you stumped? Want to know the different between a rolag and a puni? Interested in creating better marketing copy for your displays? According to the 2013 State of the Specialty NeedleArts survey, 50% of yarn shops are selling fiber; if you are among them or considering stocking fiber you need this class. In hands-on demonstrations, we will go through step-by-step how fiber is prepared commercially and by hand. Even if you don't plan to stock fiber, this class will give you a better understanding of how yarn is made.

Material Fee: None.

Class Max: 25

Homework: None

F113T ~ Weaving Techniques As Applied To Knits

Technique (Knitting)
Presented by: Lily Chin
Sponsored by: TNNA

Date: Friday, May 02, 2014
Time: 8:00 AM - 5:00 PM Includes break from 11 am to 2 pm
Room: 137
Admission: $95 Member / $115 Non-Member
Skill Level: Intermediate

By combining another yarn to your knitting via methods borrowed from weaving, many aesthetic possibilities become apparent, certain problems may be solved, and a new technique is added to your oeuvre. Textures are easily obtainable, colors may be taken more advantage of, and patterning is more accessible. Novelty yarns are handled better, less yarn might be used, gorgeous but uncomfortable fibers need not touch your skin, and stretching can be minimized. Learn: * The "up/down" method of applying a separate yarn onto knits, * The "in/out" method of applying a separate yarn onto knits, * The slip stitch method of the same yarn as a "weft" thread, * Vertical weaves, color weaves, smocking weaves, and much more. The applications of these techniques include: * What kinds of yarns are best suited for these fabrics, * What kinds of garments are best suited for these fabrics, * How to chart these weaves so you'll know what you'll be getting beforehand.By the end of this workshop, you will have a sampler of knitted "woven" fabrics plus enough ideas to keep you in stitches for a very long, long time.

Students should bring: worsted weight yarn of at least 2 different colors, size 9 needles, sport weight yarn,size 6 needles,bulky weight yarn of yet another color and/or some textured/novelty yarn of any weight, graph paper, pencils (preferably in several colors), eraser, tapestry needle and homework swatches and needles.

Material Fee: $1.00 Please pay instructor onsite. Correct change appreciated.

Class Max: 25

Homework: 1.With any sport weight yarn and size 6 needles, cast on 17 stitches and work in k 1, p 1 rib for 1". Leave stitches on needle or stitch holder to be picked up and worked later. 2.With worsted weight yarn and size 9 needles, cast on 18 stitches and work in stockinette stitch for 1", end ready to work a knit row. Leave stitches on needle or stitch holder to be picked up and worked later.3.With worsted weight yarn and size 8 needles, seed stitch for 4" and bind off.4.With worsted weight yarn and size 8 needles, cast on 19 sts and work in stockinette stitch for 4", end ready to knit, do not bind off but leave stitches on needle or stitch holder.

F114T ~ Hippity-Hoppity

Technique (Needlepoint)
Presented by: Cynthia Thomas
Sponsored by: Melissa Shirley Designs, Rainbow Gallery, River Silk, Caron Collection, Kreinik Manufacturing

Date: Friday, May 02, 2014
Time: 8:00 AM - 10:00 AM
Room: 232
Admission: $40 Member / $60 Non-Member
Skill Level: Intermediate

Blue bunny is on his way to you to deliver a basket of silk ribbon flowers. We'll create a 3-dimentional basket which will be filled with ribbon flowers. His fluffy tail is created doing Basketweave-on-a-stick. A trellis pattern developed just for him adorns his chest along with a newly created stitch for his ribbon. Stitch options will be offered to allow your students of all levels to enjoy stitching this piece.

Students should bring: 13"x10" stretcher bars. Usual needlepoint supplies, light and magnification if needed

Material Fee: None.

Class Max: 10

Homework: none

F201T ~ Spreadsheet Savvy

Technique (Knitting)
Presented by: Edie Eckman
Sponsored by: TNNA

Date: Friday, May 02, 2014
Time: 2:00 PM - 5:00 PM
Room: 136
Admission: $60 Member / $80 Non-Member
Skill Level: Intermediate

Let your computer handle the math! Spreadsheets are perhaps the most powerful tool for a knit or crochet pattern writer or tech editor. In this hands-on introduction to spreadsheets, we'll use Microsoft Excel to learn the basics of how spreadsheets work, including naming cells, completing metric conversions, rounding numbers, and setting up basic formulas that calculate stitches, rows, stitch multiples and yarn amounts. You'll begin setting up a powerful, multi-use "calculator" that can save you hours of work.

Students should bring: laptop (PC or Mac) loaded with Excel or OpenOffice Spreadsheet, power cord (if needed), pencil and paper for note-taking

Material Fee: None.

Class Max: 30

Homework: Make sure you know how to open and save an Excel or OpenOffice file; check that you have the latest updates for your version of Excel. Watch and complete the video assignment you can find here (link to be provided). You should be ready to turn on your computer and start using Excel when class begins.

F202T ~ Intarsia in the Round

Technique (Knitting)
Presented by: Antje Gillingham
Sponsored by: TNNA

Date: Friday, May 02, 2014
Time: 2:00 PM - 5:00 PM
Room: 135
Admission: $60 Member / $80 Non-Member
Skill Level: Intermediate

My latest obsession? Knitting Intarsia IN THE ROUND! Intarsia is a multi-color knitting technique used to create separate pieces of different colors and (sometimes) fibers that appear inlaid in each other much like a jigsaw puzzle. Unlike Fair Isle, the yarn strands are not carried across the back of the work but dropped and twisted as color changes. Most often, designs are achieved within a flat piece of knitted fabric. But what about socks, hats or a cowl? I don't want a seam running up the leg of my socks! So, let's get together, join in the round and knit Intarsia - seamlessly!

Students should bring: homework, basic knitting supplies (scissors, markers, etc.)

Material Fee: None.

Class Max: 25

Homework: Please choose 2 complimenting light colors (main color - A, contrasting color - B) in a worsted weight (medium) yarn. You will need approx 100 yds/per ball of each. Gauge: 5 sts=1". Measure and cut five 5 foot-strands of yarn PER color and wind them onto bobbins (you will need a total of 10 bobbins) and put aside for class. Next, using A and size US 7 (or appropriate size to achieve gauge) circular needles (16"), CO 70 sts, pm and join in the round, being careful not to twist sts. Work a K1/P1 ribbing for 2". Keep sts on needle and bring to class.

F203B ~ Run Your Events Like a Broadway Stage Manager!

Business
Presented by: Patty Lyons
Sponsored by: TNNA

Date: Friday, May 02, 2014
Time: 2:00 PM - 4:00 PM
Room: 138
Admission: $40 Member / $60 Non-Member
Skill Level: For All

Before I spent six years running yarn stores, I was a Broadway Stage Manager. Learn how to book, pre plan, publicize and run your events like a Broadway show. Whether it's an in store fashion show or knit along, or a book signing or artist talk with a famous knitter you've flown in, we'll talk about how to dazzle your guests and your customers with your amazing organizational skills and your perfect hosting abilities. Learn the secrets of cross promotion, best use of your space, and your "pre show check list." Remember, events bring in customers!

Students should bring: paper and pencil for notes

Material Fee: None.

Class Max: 45

Homework: None.

F204T ~ Fit Lab

Technique (Knitting)
Presented by: Therese Chynoweth
Sponsored by: TNNA

Date: Friday, May 02, 2014
Time: 2:00 PM - 5:00 PM
Room: 139
Admission: $60 Member / $80 Non-Member
Skill Level: For All

Take the mystery out of fitting knitted garments using basic techniques. Learn how to take body measurements, check gauge, and read pattern schematics. See how even small changes in gauge can affect the fit of a garment, and what you can do about it. Learn how to make adjustments to bust, hips, waist, neck and sleeves.

Students should bring: swatches and pattern, along with tape measure, calculator, pencil and graph paper.

Material Fee: None.

Class Max: 20

Homework: Select a basic sweater pattern and knit 3 generously sized (at least 8" x 8") gauge swatches from 3 different yarns that are compatible for the pattern.

F205T ~ Yipes Stripes!

Technique (Knitting)
Presented by: Ann Weaver
Sponsored by: TNNA

Date: Friday, May 02, 2014
Time: 2:00 PM - 5:00 PM
Room: 133
Admission: $60 Member / $80 Non-Member
Skill Level: Intermediate

Learn how to turn a hem, make two- and three-color braids, work jogless stripes using two different methods and carry unused yarns neatly--all while knitting an eye catching cowl! We'll also discuss how to combine yarns and colors in multi-color projects, for your own knitting, for creating kits, or for making suggestions to your yarn shop's customers.

Students should bring: US size 6 24 inch circular needle; 1 stitch marker; worsted-weight yarn in 5 colors, about 100 yards of each color; a copy of the Yipes Stripes cowl pattern (available on Ravelry here: http://ravelry.com/patterns/library/yipes-stripes-cowl)

Material Fee: $5 Please pay instructor onsite. Correct change appreciated.

Class Max: 20

Homework: Begin your cowl. Begin under INSTRUCTIONS, and work to the Turn Hem heading.

F206B ~ Selling Yarn with the Rigid-Heddle Loom

Business
Presented by: Liz Gipson
Sponsored by: TNNA

Date: Friday, May 02, 2014
Time: 2:00 PM - 5:00 PM
Room: 144
Admission: $60 Member / $80 Non-Member
Skill Level: Beginner

Weavers spend over a third more annually than knitters. How can you make your shop more weaving friendly, particularly to the fastest growing segment of the weaving market - the rigid-heddle weaver. Learn how to evaluate the yarns you have in inventory, the secrets of sett (the weaver's gauge) and yarn substitution, and the kinds of looms available to you if floor space is an issue. Get tips on how to set up an education program for both your staff and your customers and learn how to warp a loom in 20-minutes or less!

Material Fee: none Please pay instructor onsite. Correct change appreciated.

Class Max: 25

Homework: None.

F207B ~ Let's Get Visual! Merchandising's Secret Weapons

Business
Presented by: Linda Cahan
Sponsored by: TNNA

Date: Friday, May 02, 2014
Time: 3:00 PM - 5:00 PM
Room: 231
Admission: $40 Member / $60 Non-Member
Skill Level: For All

Behind every show-stopping store, there are secrets. Explore everything about visual merchandising from the basic building blocks to the icing, including: * The science and fascination of Retail Color Psychology. Sound like a genius to your customers, friends and family as well as get a better sense of what colors to use in your store and in your life - and why. * Using Sensory Merchandising will create amazing memories of your store for customers. People want experiences more than "stuff" and using emotional and sensory techniques will help create those experiences. * Basic Design Techniques of lighting, signage and interior and window display create the icing on your cake. These are what set you apart from your competitors. See what people are doing and get some ideas of what could work for your business.

Material Fee: None.

Class Max: 100

Homework: None.

F208T ~ Presto-Chango New Stitch

Technique (Needlepoint)
Presented by: Cynthia Thomas
Sponsored by: TNNA

Date: Friday, May 02, 2014
Time: 2:00 PM - 4:00 PM
Room: 232
Admission: $40 Member / $60 Non-Member
Skill Level: Advanced

Ever wanted to create your own stitches? Well here's the chance. We'll take a variety of traditional stitches and create new and exciting variations. Students will be provided with charts of stitches and then we will discuss them as we move elements around to create new stitches. Impress your customers with your creativity.

Students should bring: pencil, eraser, colored pencils, small ruler and lots of imagination.

Material Fee: $15 Please pay instructor onsite. Correct change appreciated.

Class Max: 15

Homework: none

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S101T ~ Knit from the Center Out!

Technique (Knitting)
Presented by: Lorna Miser
Sponsored by: Denise Interchangeable Needles and Universal Yarn Company

Date: Saturday, May 03, 2014
Time: 7:45 AM - 9:45 AM
Room: 130
Admission: $40 Member / $60 Non-Member
Skill Level: Beginner

Learn how to knit a scarf, shawl or blanket ANY size using ANY yarn in ANY quantity to ANY gauge you choose, even ANY (almost) stitch pattern! Sound too good to be true? No way! Lorna will show samples for several creative ways to start a scarf/shawl/throw in the middle and knit until it is the size you want. Very little planning, even less math. But it's a great way to use single skeins, fancy skeins, variegated, novelty yarns, even lace and fabric.

Students should bring: a variety of yarns in textures and colors that look nice together. Optional: bring an 8" x 16" piece of polar fleece fabric.

Material Fee: None.

Class Max: 30

Homework: None.

S102B ~ Brick and Mortar Best Practices

Business
Presented by: Gwen Bortner
Sponsored by: TNNA

Date: Saturday, May 03, 2014
Time: 7:45 AM - 9:45 AM
Room: 131
Admission: $40 Member / $60 Non-Member
Skill Level: For All

What makes one yarn shop more successful than another? Lots of factors come into play, both tangible and intangible. But there are LOTS of good ideas that can be implemented by any shop willing to invest in their shop. As a former business consultant, I am trained to recognize "best practices" along with the reasons they work. Find out what I have gleaned, spending time in yarn shops all over the country. Learn why it works and how it might be applied to your business.

Students should bring: pen or pencil for taking notes

Material Fee: None.

Class Max: 40

Homework: None.

S104T ~ One Fancy Fish

Technique (Needlepoint)
Presented by: Joan Lohr & Ruth Dilts
Sponsored by: Fleur de Paris, Kreinik Manufacturing, Planet Earth Fiber, Rainbow Gallery, Sundance Designs, Wiltex Threads

Date: Saturday, May 03, 2014
Time: 7:45 AM - 9:45 AM
Room: 133
Admission: $40 Member / $60 Non-Member
Skill Level: For All

Come join us as we stitch this delightfully fancy fish, a Trubey Design for Fleur de Paris. We will be dressing her up even more with threads from Kreinik Manufacturing, Planet Earth Fiber, Rainbow Gallery, and Wiltex Threads, and, of course there will be beads and sequins from Sundance Designs. This piece is painted on 13 count canvas so it is a nice break for the eyes, and it really moves along. We'll enhance the design with various stitches and techniques that we hope will be a pleasant stretch for you and your customers.

Students should bring: one pair each of 11 and 13 inch stretcher bars, tacks or stapler, and normal stitching supplies to include embroidery scissors and a laying tool.

Material Fee: None.

Class Max: 16

Homework: None.

S105T ~ Stitching With Sensational Silks

Technique (Needlepoint)
Presented by: Sandra Arthur
Sponsored by: Rainbow Gallery, Pepper Pot Silk, Kreinik, Treenway Silks, Caron, Gloriana, Painters Thread, Gumnuts, Fleur de Paris

Date: Saturday, May 03, 2014
Time: 7:45 AM - 9:45 AM
Room: 134
Admission: $40 Member / $60 Non-Member
Skill Level: For All

Ooo, the touch, the shine, the luster, the wonderful feel of this ancient wonder of wonders as it glides through your fingers while creating a fantastic heirloom is difficult to explain. Stitching with silk is unlike any other stitching. Come play with Sandy as you stitch with various silks that are readily available to needlework shops around the country. Compare coverage, density and sheen as you execute stitches that are diagonal, horizontal and vertical. Manufacturer samples and information will abound through the generosity of numerous suppliers so that you have a plethora of threads to compare! Have you introduced your customers to silks from Kreinik, Rainbow Gallery, Vineyard Silk, Pepper Pot Silk, Treenway, Caron, Gloriana, Painters Thread, Gumnuts and more for instance? These are but a few samples of what is available to retailers and consumers. Learn more and introduce your customers to a new world of beautiful canvas enhancement.

Students should bring: 2 sets of 8" stretcher bars to mount 2 pieces 8" x 8" piece canvas; Nos. 22, 24 and 26 needles and normal stitching supplies.

Material Fee: None.

Class Max: 16

Homework: None.

S106T ~ Mr. Cat

Technique (Needlepoint)
Presented by: Vicky DeAngelis
Sponsored by: Pepperberry Designs, Rainbow, Kreinik, Sundance Designs

Date: Saturday, May 03, 2014
Time: 7:45 AM - 9:45 AM
Room: 135
Admission: $40 Member / $60 Non-Member
Skill Level: For All

Introducing Mr. Cat, a chimney sweep cat from the alley with cattitude! We will have a purr~fect time of it dressing him up with a beaded bowtie, flowing cape and a vest loaded with glitz. Don't forget glow in the dark threads, a cute little mouse and that spider with spooky eyes that follow you 'round the room.

Students should bring: stretcher bars, tacks or staples, favorite stitching supplies, light and magnification if required

Material Fee: $10 Please pay instructor onsite. Correct change appreciated.

Class Max: 12

Homework: None.

S107T ~ Crochet for Knitters

Technique (Crochet)
Presented by: Edie Eckman
Sponsored by: TNNA

Date: Saturday, May 03, 2014
Time: 7:45 AM - 9:45 AM
Room: 136
Admission: $40 Member / $60 Non-Member
Skill Level: Beginner

Knitters can appreciate the use of basic crochet techniques for edgings and finishing details, as well as for entire crocheted projects and garments. This is a basic how-to class for those who have little or no crochet experience. Learn basic crochet stitches and quickly review pattern reading, and how to engage your knitting customers with new and expanding skills.

Students should bring: 2-3 colors worsted weight yarn and appropriate sized crochet hook (probably H-8/5 mm or larger), scissors

Material Fee: None.

Class Max: 30

Homework: Make one worsted weight swatch at least 6" square.

S108T ~ Pattern Writing Essentials

Technique (Knitting)
Presented by: Therese Chynoweth
Sponsored by: TNNA

Date: Saturday, May 03, 2014
Time: 7:45 AM - 9:45 AM
Room: 139
Admission: $40 Member / $60 Non-Member
Skill Level: For All

Whether you're a budding designer or work at a LYS, you've probably had to write a pattern or help a customer to interpret a less than perfectly written one. Learn from an experienced technical editor the basics of the well-written pattern. Find out what information needs to be included to ensure clarity, what to avoid and what can be done to clean up patterns that appear to be a hopeless mess.

Students should bring: pen or pencil, paper and calculator

Material Fee: None.

Class Max: 20

Homework: An example of a badly written pattern.

S109T ~ Weaving for Knitters

Technique (Weaving)
Presented by: Deborah Jarchow
Sponsored by: Crystal Palace, Foxglove Fiberarts Supply, Trendsetter Yarns

Date: Saturday, May 03, 2014
Time: 7:45 AM - 9:45 AM
Room: 141
Admission: $40 Member / $60 Non-Member
Skill Level: Beginner

This class gives an overview of how weaving can be added to the fiber options you offer in your shop. During the 2 hours, you will set up a narrow warp on a loom and try weaving. Learn just how easy it can be to weave! Weaving uses yarn at a much faster rate than knitting or crochet and you can help your customers discover a new fiber skill.

Students should bring: scissors, tape measure

Material Fee: None.

Class Max: 24

Homework: None.

S110B ~ Increasing Sales By Creating Community

Business
Presented by: Johnny Vasquez
Sponsored by: TNNA

Date: Saturday, May 03, 2014
Time: 7:45 AM - 9:45 AM
Room: 142
Admission: $40 Member / $60 Non-Member
Skill Level: For All

Developing strong relationships with your customers is the key to the ongoing success of any business. In this class you will learn how to develop a community of devoted fans around your brand and increase sales in the process. By leveraging in-store, mobile, and online tools and strategies, you can turn one-time visitors into long-term customers while making lasting friends in the process.

Students should bring: pen and paper for notes

Material Fee: None.

Class Max: 80

Homework: None

S111T ~ Computer Aided Design

Technique (Knitting)
Presented by: Lily Chin
Sponsored by: TNNA

Date: Saturday, May 03, 2014
Time: 7:45 AM - 9:45 AM
Room: 137
Admission: $40 Member / $60 Non-Member
Skill Level: Intermediate

Even if you are computer-challenged, you may want to know what all the fuss is about and what the possibilities are that computers offer. Computers have been given a lot of attention lately. Deemed the key to the future, see how designers and fiber artists can use electronic media as a very useful tool to aid the creative process. See a demonstration at work. Get a broad overview of realistic achievements and what you can expect to get out of the computer. Even discuss the pro's and con's of different systems (IBM-compatible vs. Mac's). Sample some of the various software available. "CAD" has been a new and exciting way for me to "visualize" my work beforehand. It has allowed me to experiment a whole lot more without a whole lot more work.

Students should bring: paper and pen, laptop optional if you want to follow along with my demo

Material Fee: None.

Class Max: 32

Homework: None

S112B ~ Store Design on a Shoestring

Business
Presented by: Linda Cahan
Sponsored by: TNNA

Date: Saturday, May 03, 2014
Time: 8:30 AM - 9:30 AM
Room: 132
Admission: $25 Member / $45 Non-Member
Skill Level: For All

STORE DESIGN ON A SHOESTRING Design or Renovate - great store design tips from start to finish 1. WHEN, WHY, HOW: Discover the clear signs that renovation or new design is necessary 2. WHAT'S YOUR IMAGE?: Easy ways to create a fresh and individualized store image 3. WHAT'S THE BUDGET?: Set your budget to get the job done right 4. CREATE A FLOOR PLAN THE FLOWS: Some simple floor plan ideas that make sense 5. TO DO: Obtain a chronological "to do" list designed for both the new store or desperately in need of renovating

Material Fee: None.

Class Max: 80

Homework: None.

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N101T ~ Meets In the Middle

Technique (Knitting)
Presented by: Lorna Miser
Sponsored by: Aurora Yarns

Date: Sunday, May 04, 2014
Time: 7:45 AM - 9:45 AM
Room: 130
Admission: $40 Member / $60 Non-Member
Skill Level: Beginner

Learn to knit this flattering, chevron top by beginning with 2 triangles, then working until body size is attained. Work side gusset panels and sleeves are picked up and knit to finish the attractive garment. Learn tips for teaching this as a class in your shop, learn about yarn gauge options, custom sizing and combining other yarns.

Students should bring: several sizes of circular needles, any length

Material Fee: None.

Class Max: 30

Homework: None

N102B ~ Books Are Not DEAD!! 5 Secrets to Using Books Profitably in Your Shop

Business
Presented by: Gwen Bortner
Sponsored by: Unicorn Books

Date: Sunday, May 04, 2014
Time: 7:45 AM - 9:45 AM
Room: 131
Admission: $40 Member / $60 Non-Member
Skill Level: For All

Do you fear the day of traditional print is nearing the end? Do you find your book inventory just sits, taking up valuable shelf space? Even in this modern age of electronic readers and smart devices there is still a strong, profitable case for carrying books in your shop. The key is not just selling books, but using them to sell the other supplies in your shop as well! Join us as we reveal 5 different scenarios to increase both your book and supply sales in your shops. Some are simple, some are a bit more involved, but there is bound to be one that will work for you.

Students should bring: pen or pencil for taking notes

Material Fee: None.

Class Max: 40

Homework: None

N103T ~ Take the 'H' Train!

Technique (Needlepoint)
Presented by: Vicky DeAngelis
Sponsored by: Raymond Crawford, Sundance Designs, Kreinik, Rainbow Gallery & Colonial Needle

Date: Sunday, May 04, 2014
Time: 7:45 AM - 9:45 AM
Room: 132
Admission: $40 Member / $60 Non-Member
Skill Level: For All

Take a ride on the Halloween Train while having a boo-tiful time of stitching. Think about shopping at your local hardware store for washers to create wheels, adding beads in just the right places and finish off with a ribbon tied bunting to start your ride off in style. Even though this is not a new canvas to Raymond's line, he has made this special by adding designer inspired pieces to the Halloween Train. The class will include one of those added pieces!

Students should bring: stretcher bars, tacks or staples, light and magnification if needed and all of your favorite stitching supplies.

Material Fee: $10 Please pay instructor onsite. Correct change appreciated.

Class Max: 15

Homework: None.

N104T ~ A Florentine Bauble

Technique (Needlepoint)
Presented by: Joan Lohr & Ruth Dilts
Sponsored by: Kirk & Bradley, Kreinik Manufacturing, Planet Earth Fiber, Rainbow Gallery, Sundance Designs

Date: Sunday, May 04, 2014
Time: 7:45 AM - 9:45 AM
Room: 133
Admission: $40 Member / $60 Non-Member
Skill Level: For All

This elegant bauble is one of a continuing series from the talented Vernon Kirk of Kirk & Bradley. The canvas is available in two colorways, and both will be included in the guide. It's ready for a wide variety of stitches and embellishment with threads from Kreinik Manufacturing, Planet Earth Fiber, and Rainbow Gallery, and beads from Sundance Designs. We have used some fun and interesting techniques to create a class that will be profitable for your store, and that is sure to have your customers asking for more.

Students should bring: one pair each of 8 and 9 inch stretcher bars, tacks or stapler, and normal stitching supplies to include embroidery scissors and a laying tool.

Material Fee: None.

Class Max: 16

Homework: None.

N105T ~ What to do with Ribbons and Such in Needlepoint

Technique (Needlepoint)
Presented by: Sandra Arthur
Sponsored by: River Silks,Sundance, DMC, Kreinik, Fleur de Paris, Treenway Silks

Date: Sunday, May 04, 2014
Time: 7:45 AM - 9:45 AM
Room: 134
Admission: $40 Member / $60 Non-Member
Skill Level: For All

They are beautiful and they abound! But there are many more uses of these wonderful elements of ribbons and non-traditional "threads" for your consumers than they may imagine. That's where you step in and with Sandy to help show you the way! Come play with some of the beautiful and luxurious ribbons and unusual threads available to shows and see what you can offer your customers. Learn easy ways to incorporate these beauties into the modern day needlepoint, cross-stitch and other needlework mediums. Stitching, heating, ruching, melting, braiding, trimming and embellishing will be experienced and shared as we play with different products provided by manufacturers such as River Silks, Kreinik, DMC, Sundance, Rainbow Gallery, Painters Thread, Gloriana and more!

Students should bring: a pair of 8" stretcher bars for an 8" x 8" piece of canvas and tacks to secure; scissors to cut wire and normal stitching supplies.

Material Fee: None.

Class Max: 16

Homework: None.

N106B ~ Merchandising Techniques

Business
Presented by: Oz Barron
Sponsored by: TNNA

Date: Sunday, May 04, 2014
Time: 7:45 AM - 9:45 AM
Room: 135
Admission: $40 Member / $60 Non-Member
Skill Level: For All

Slow moving yarn? Got a special buy on something? Want a new way to look at your shop? This class may be for you! We'll talk about merchandising concepts and ideas and see examples of merchandising that works, and a few that don't.

Students should bring: something to take notes with, if you'd like

Material Fee: None.

Class Max: 40

Homework: None.

N107T ~ Floral Knits - Sarah Hatton

Technique (Knitting)
Presented by: Sarah Hatton
Sponsored by: Westminster Fibers Inc.

Date: Sunday, May 04, 2014
Time: 7:45 AM - 9:45 AM
Room: 136
Admission: $40 Member / $60 Non-Member
Skill Level: Intermediate

Floral Knits celebrates the fun to knit and joy to wear of the knitted flower. Flowers for lapel pins, for cushions, for tote bags, for afghans indeed for any occasion. Using a bright and colorful selection of Rowan wool cotton yarns, together we will create the perfect floral bouquet of your choice...

Students should bring: size 2,3 & 5 needles. Cable needle and sewing needle. Materials [yarns & buttons] will be provided

Material Fee: None.

Class Max: 15

Homework: None.

N108T ~ Fashion Trends in Knitwear and Color

Technique (Knitting)
Presented by: Josh Bennett
Sponsored by: Westminster Fibers

Date: Sunday, May 04, 2014
Time: 7:45 AM - 9:45 AM
Room: 137
Admission: $40 Member / $60 Non-Member
Skill Level: Intermediate

Create your own signature store fashion style with the help of Josh Bennett. In this class, students will review current and upcoming fashion trends and develop their own sense of store style to differentiate their independent shop to their target markets. The designs that are featured in a store are reflections of the shopowner and staff and are the basis of making a store brand that sets them apart from others in the market - both regionally and nationally. By blending fashion with store personality, the store brand becomes stronger, and shopowners are refreshed and renewed with more excitement. Participants will be asked to sketch a design and informally present to the class. No previous art talent necessary.

Material Fee: None.

Class Max: 15

Homework: Homework will include gathering tear sheets of inspirational designs and images, as well as preparing a brief history of their yarn store.

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M101B ~ Event Based Marketing

Business
Presented by: Liz Gipson
Sponsored by: TNNA

Date: Monday, May 05, 2014
Time: 7:45 AM - 9:45 AM
Room: 130
Admission: $40 Member / $60 Non-Member
Skill Level: Beginner

Using Spinzilla as a case study, this class will explore how to make the most of community-based events to generate sales and promote your brand. We will explore what it is about events that engages your customer, how to make your shop or business event friendly without taking over your life, and ways to make the event last year round. Spinzilla, Tour de Fleece, and Ravellenic Games are examples of events that thousands of your customers are participating in already. The key to your success is learning how to monitor your customer base online. This will not only energize your brand, it will pump new life into your business.

Material Fee: None.

Class Max: 25

Homework: Bring any planning documents you have - class schedule, marketing plan, blog schedule, newsletter, etc. . .

M102B ~ Inside Email Marketing

Business
Presented by: Oz Barron
Sponsored by: TNNA

Date: Monday, May 05, 2014
Time: 7:45 AM - 9:45 AM
Room: 135
Admission: $40 Member / $60 Non-Member
Skill Level: For All

Isn't email dead? Far from it. Email is still an incredibly useful and powerful tool to establish better relations with your community, and to promote your business. This class will give you the terminology and the knowledge to use email more effectively as part of your overall marketing strategy. We will talk about the mechanics of sending large batches of email, managing your email list, as well as discuss content and frequency. This class is beneficial even if you outsource your email marketing to a third party. The class is based on years of real world email and direct marketing experience.

Students should bring: something to take notes with, if you wish

Material Fee: None.

Class Max: 40

Homework: None.

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5/2/2014
Meet The Teacher ~ Indianapolis 2014

5/3/2014 » 5/5/2014
2014 TNNA NeedleArts Trade Show ~ Indianapolis, IN