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Tune Up Your Store with Visual Marketing Expert Linda Cahan

Posted By Guy Googins II, TNNA Staff, Friday, March 21, 2014
Updated: Friday, March 21, 2014

Our industry research consistently shows that one of the topics in demand among needlearts retailers is merchandising. We are pleased to welcome to our Indy show internationally recognized Visual Merchandising (VM) expert Linda Cahan.

Linda CahanLinda has experience in all segments of retail – needlework/yarn, fashion/jewelry/accessories, pet supplies, travel, gifts, technology, tools, furniture, auto parts and more.  She works with independents and retail corporations to help create a more shopping-friendly store experience and can show you how to enhance your shop, improve your image and increase sales.

Include at least one of these opportunities to learn from Linda on your show agenda and “tune up” your store for better performance:

Retailers’ Lunch & Learn – fuel your body and mind!

This event opens with a brief retailers’ meeting, door prizes,lunch and this presentation – Refresh & Repeat: 7 Secrets to Keeping Your Store New & Exciting with Linda Cahan, visual merchandising guru! Blow the dust out of your store and give it fresh appeal – affordably. Learn 10 secret (and easy!) ways to create a new feeling in your existing space. Keep customers coming back to see what’s new and learn how to keep your store fresh all the time. This is a “refresher course” you can’t afford to miss. Everyone gets a gift and the first 250 attendees will receive a gift bag also.

Race to meet Linda Cahan at The SHOW!

Ms. Cahan will be on the show floor (in the center lounge) Saturday during show hours to answer your merchandising questions and discuss how “the look” of a store affects how long a shopper shops and whether they come back Bring a snapshot of your store – entrance, displays, checkout area, etc., for a quick critique by an expert – first-come, first-served.

Classes Linda Cahan is teaching:

  • F207B ~ Let's Get Visual! Merchadising's Secret Weapons
  • S112B ~ Store Design on a Shoestring
Linda is a member of the National Speakers Association and writes for several B-to-B retail magazines. She has been featured on MSNBC’s “Your Business” and has authored: 100 Displays Under $100, Feng Shui for Retailers, A Practical Guide to Visual Merchandising and has developed visual standards manuals for major corporations including Express TRS, Singer, Saks Fifth Avenue, United Rentals, Lancome Cosmetics, RORI (Caracas, Venezuela), The Bowling Proprietors Association of America, Armi Studio and Totto (Colombia).

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