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Updates from TNNA's Board of Directors

Posted By TNNA Editor, Wednesday, March 7, 2018

March 7, 2018
Greetings -

In an ongoing effort to increase communications and transparency, we want to highlight outcomes from our Board meetings.  Should you have any questions, please feel free to contact either of us.
A few highlights from the board meeting include:

A review of our 2018 priorities:

Goal 1 – Create a cohesive membership that cultivates the entire industry ecosystem in support of dynamic business structures.

  • Create membership that is singular and all inclusive.
  • Increase membership to include industry professionals as well as consumers.
  • Expand our membership beyond the current industry segments.

Goal 2 – Define and strengthen TNNA’s value proposition.

  • Create a value proposition.
  • Nurture collaborations to efficiently bring additional membership value while maintaining our independent identity.
  • Embrace technology to create, engage and inspire a vibrant community with resources that allow for exchange of industry knowledge and ideas.
  • Strengthen member businesses by driving year round commerce at the national and local levels.
  • Develop and implement a three-year advocacy strategic plan.

Goal 3 – Create a stronger consumer base for TNNA members.

  • Establish a model consumer engagement that works for the craft industry and the TNNA organization.
  • Enable members to participate in community development initiatives.
  • Develop the consumers of tomorrow through TNNA foundation activities.

2018 Winter Market
During the Winter Market, the board members were assigned to the booths and room suites to speak to the wholesalers to gather feedback. This feedback was shared with the group. The board then broke out into three groups to discuss the value of trade shows and agreed that the 2019 Winter Market should be held in a hybrid model of meeting space and hotel suites. The TNNA staff team is currently reviewing potential meeting sites and the membership will be informed once the date and location have been confirmed.

What attendees had to say: 

"Great networking and seeing shops and designers." – Lisa Crespo, Owner, Accoutrement Designs President, American Needlepoint Guild, Inc.
"I really loved the intimacy of the hotel room/booth setting. It provided the opportunity to sit and chat with vendors, get to know them, and their products. I ended up finding vendors and products I previously walked right past at previous shows!" – Nancy Queen, President, NobleKnits
"I found opportunities I didn't know existed, had face time with people I'm already working with, and generally left feeling much better than when I arrived." – Jill Wolcott Owner/Creative Director Jill Wolcott Knits
"You have to be here in person to grow your business."Susan Wilcox pres Oregon Knitting Co

2018 Summer Show
The 2018 Summer Trade Show is up and running. Space selection begins March 13-14. Registration is on track to open the week of March 12. All information is available on the TNNA web site.
Other board discussions covered more tactical items:

  • Review of the election process.
  • Discussion on implementing a membership campaign. 

We look forward to seeing many of you at the 2018 TNNA Summer NeedleArts Trade Show in Cleveland, OH.  It’s going to be a great event!
Thank you for your participation and service to TNNA.
Our best -

Don Lynch, President of TNNA

Susan Lane, Executive Director of TNNA

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