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Industry News & Notions: May 2017

Posted By TNNA HQ, Thursday, May 18, 2017
Updated: Monday, May 8, 2017

Industry News & Notions: May 2017

Contributed by Ellen Lewis, Dora Ohrenstein, and Janet M. Perry

The latest needlearts industry news

In this round-up:

  • "The Knit Show with Vickie Howell"
  • New yarn-related magazines available
  • Fresh points of view from young needlepoint designers
  • Expanding needlepoint lines


On the Air

Big news in the knitting and crochet industry! A new how-to knitting web series, “The Knit Show with Vickie Howell,” has been greenlit by the global crafting community, which fully funded the Kickstarter campaign ahead of schedule, allowing extra days for stretch goals crowdfunding. The result: The campaign finish at 110 percent of its goal.

Produced by the award-winning Austin-based production company ProductionFor, “The Knit Show with Vickie Howell” will start as a web-based series combining all the popular segments from Howell’s DIY, HGTV and PBS TV shows: industry experts and superstar guests; knitting & crochet tips and techniques, and modern, totally make-able, high-quality projects in a range of levels sure to satisfy the global craft community.

Howell, who brings more than 20 years of broadcasting experience to the table and will also executive produce the project, will be joined by yarn industry leader Karin Strom, who will help develop the show content. Production begins this summer. You might see the production crew at TNNA in Columbus!

In Print

Three new yarn-related magazines launched recently, proving that print media is alive and well. It's no wonder, the fiber community is tactile — we like to feel fibers in our hands, so it’s no wonder these magazines have enjoyed a warm reception:

  • Laine Magazine, a biannual magazine of Nordic knitting and lifestyle. Through knitting patterns, travel articles, and recipes, the magazine promotes living seasonally and in connection with nature.
  • Designer Carrie Bostick Hoge has focused her talents on Making, a new magazine that promotes cross-crafting. Knitting, crochet, sewing, embroidery and more come together around each issue’s theme.
  • Koel (pronounced Cool) features fiber art and modern home decor. Patterns and beautiful images inspire crafters with fresh knitting, crochet, weaving and needlework projects for the home.


A Fresh Point of View

New young designers, like Tess & Thorn and Lycette Designs, have entered the market with ironic, cheeky and bright designs that appeal to Gen X and younger stitchers. These designers have a fresh point of view that helps attract younger stitches to a form of needlework that is very artistic and creative.

Two Sisters Needlepoint, run by the daughters of TNNA Board Vice President and Associated Talents’ Don Lynch, began by buying the line of Barbara Bergsten when she retired. They have expanded her popular lines, especially her needlepoint shifts in exciting ways that will appeal to younger stitchers. Many Lycette Designs canvases are inspired by her “playful mix of Palm Beach whimsy and New England sensibility.”

Consolidation and Expansion

As long-time designers retire, their popular lines are being scooped up by other companies. Some designers simply prefer to concentrate on designing and let another company handle sales and distribution. This consolidation has several effects on the needlepoint market as a whole.

First, you may have to look to find a favorite designer if the line has been sold. While most of these new owners maintain a wholesale line, some designers are purchased by retail shops that make the lines exclusive to those shops. This is constantly changing, so do not be surprised if those “disappearing” designers reappear and become available.

Second, this consolidation means that you can offer a wider variety of canvases to your customers without having to open new accounts. As an example, let’s look at Painted Pony. Perhaps you picked up the line because of their popular angels. With their expansion, you can now carry a varied line of fraternity and sorority canvas, as well as the always-popular designs from Petei, Mary Engelbreit, and other artists. More product lines mean more marketing possibilities and new customers for your shop!

Have industry news or notions you'd like to share? New style or hot trend come across your radar? Tell us about it! Send a brief write-up or description to TNNA Editorial Coordinator Jaclyn Moriarty at

Tags:  Industry news and notions  TNNANews 

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