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Time Management Strategy for your Social Media Marketing

Posted By Sherry Mulne, Offinger Management Co., Saturday, March 6, 2010
Updated: Sunday, August 21, 2011

Time management has always been an issue for small businesses, and that includes needlearts businesses. Whether you’re an independent entrepreneur or the owner of a company, resources are limited and time always feels tight.

But everything still has to get done.

Now, with the advent of social media, small business owners are faced with even more to do in order to successfully market their companies. But there is no doubt, these activities are a vital part of any marketing strategy.

TNNA’s Board Member Kathy Elkins, Retail Council Chair and owner of Webs-America’s Yarn Store recently sent us a link to a very interesting and helpful blog:

30 Minutes a Day Small Business Social Media Strategy, written by Mark Hayward.

To be honest, when I first looked at the page, I stepped back. But I’m one of those people who just hate being told what to do or when to do it. (I can never follow a diet.) I also grew up in the paper age, and still have trouble reading long blocks of text on the computer, no matter how large I make it.

But, after overcoming my phobias, I found his suggestions to be very helpful for two reasons.

The "schedule” he proposes is a great overview of the different social media vehicles available. (Of course, I’m sure there are new ones on the horizon.)

He includes

  • blogging – what you write and what you read (for example, a list of Needlepoint blogs can be found on the Needlepoint Group Web site by clicking here
  • Twitter (again your own and others)
  • niche forums (for example, the Knitlist and NeedleworkBiz)
  • FLCKR, YouTube, and Facebook for both community building and business promotions
  • Review sites (for example, Ravelry and Knitters Review).

In addition, his day-to-day strategy also gives you a comprehensive view of how these different vehicles fit together and can work together, and a suggestion as to how much time to spend on each.

He also includes links to more information on each of these topics.

All in all, the blog is especially helpful if you’re trying to put your arms around all this social media "stuff.”

Whether or not the exact time table he suggest works for you, he himself suggests it's meant to be adapted to each individual's needs and styles.

Regardless of how much time you think you have, I would suggest you take the time to check out the blog, spend the time to digest it, and invest the time into incorporating it into your marketing program.

Tags:  Facebook  Flckr  Kathy Elkins  Knitlist  Knitters Review  Mark Hayward  marketing needlearts  needlearts  needleworkbiz  Ravelry  small busiess  social media   The National NeedleArts Association  time management  twitter  Webs-Americas Yarn Store  Youtube 

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