Time management has always been an issue for small businesses, and
that includes needlearts businesses. Whether you’re an independent
entrepreneur or the owner of a company, resources are limited and time
always feels tight.
But everything still has to get done.
Now, with the advent of social media, small business owners are faced
with even more to do in order to successfully market their companies.
But there is no doubt, these activities are a vital part of any
TNNA’s Board Member Kathy Elkins, Retail Council Chair and owner of Webs-America’s Yarn Store recently sent us a link to a very interesting and helpful blog:
30 Minutes a Day Small Business Social Media Strategy, written by Mark Hayward.
To be honest, when I first looked at the page, I stepped back. But
I’m one of those people who just hate being told what to do or when to
do it. (I can never follow a diet.) I also grew up in the paper age,
and still have trouble reading long blocks of text on the computer, no
matter how large I make it.
But, after overcoming my phobias, I found his suggestions to be very helpful for two reasons.
The "schedule” he proposes is a great overview of the different
social media vehicles available. (Of course, I’m sure there are new ones
on the horizon.)
- blogging – what you write and what you read (for example, a list of
Needlepoint blogs can be found on the Needlepoint Group Web site by
clicking here WorldofNeedlepoint.com)
- Twitter (again your own and others)
- niche forums (for example, the Knitlist and NeedleworkBiz)
- FLCKR, YouTube, and Facebook for both community building and business promotions
- Review sites (for example, Ravelry and Knitters Review).
In addition, his day-to-day strategy also gives you a comprehensive
view of how these different vehicles fit together and can work together,
and a suggestion as to how much time to spend on each.
He also includes links to more information on each of these topics.
All in all, the blog is especially helpful if you’re trying to put your arms around all this social media "stuff.”
Whether or not the exact time table he suggest works for you, he
himself suggests it's meant to be adapted to each individual's needs and
Regardless of how much time you think you have, I would suggest you
take the time to check out the blog, spend the time to digest it, and
invest the time into incorporating it into your marketing program.