I met with Patty Parrish, TNNA’s Executive Director, yesterday to discuss the
Board’s 2010-2011 directives. The Board met at the end of September, evaluated
and discussed, and devised a plan for the coming year. Although the budget will
remain steady, a few major initiatives have been formulated. There are also
other exciting programs in discussion . . . but we’ll get to those another
Two of these projects have been "in the works” for quite some time. Now,
after much consideration within the Retail Council and the Marketing Committee,
they’ve been given a green light. One program, Health Benefits of Needlearts,
is aimed at raising awareness of the positive affects of stitching on health and
well-being. Through a range of activities, we hope to engage more stitchers, as
well as establish a platform from which we can widely disseminate our message to
a highly targeted audience.
At the same time, we’re beginning to develop a Core Business Curriculum. The
classes will cover all the basics of creating, maintaining and growing a retail
business, and be offered at both the January and June shows. The goal is to
ensure all our retailers have access to the fundamentals of business — the
knowledge at the base of every successful entrepreneurial venture.
As part of our TNNA Cares initiative, we’ve also gotten involved in the Caps
for Good Campaign, part of the Save the Children organization. They’re asking
for fiber arts enthusiasts to knit or crochet caps, fundraise and/or advocate
for newborn care in developing countries. All the caps donated from September
2010 through February 2011 will be distributed to pregnant women and their
newborns in Asia, Africa and Latin America.
TNNA is helping to develop events and coordinating drop off points for the
caps. TNNA members can bring the caps their customers have made to the Member
Lounge in Long Beach (January show . . . don’t forget!!!) or to various
locations throughout the Los Angeles/San Francisco area. For more information,
Stay tuned for more information as these exciting new initiatives take
If you have any thoughts or suggestions, please let me know.