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TNNA's New Board Takes Action

Posted By TNNA Staff, Thursday, November 04, 2010
Updated: Friday, August 26, 2011

I met with Patty Parrish, TNNA’s Executive Director, yesterday to discuss the Board’s 2010-2011 directives. The Board met at the end of September, evaluated and discussed, and devised a plan for the coming year. Although the budget will remain steady, a few major initiatives have been formulated. There are also other exciting programs in discussion . . . but we’ll get to those another time.

Two of these projects have been "in the works” for quite some time. Now, after much consideration within the Retail Council and the Marketing Committee, they’ve been given a green light. One program, Health Benefits of Needlearts, is aimed at raising awareness of the positive affects of stitching on health and well-being. Through a range of activities, we hope to engage more stitchers, as well as establish a platform from which we can widely disseminate our message to a highly targeted audience.

At the same time, we’re beginning to develop a Core Business Curriculum. The classes will cover all the basics of creating, maintaining and growing a retail business, and be offered at both the January and June shows. The goal is to ensure all our retailers have access to the fundamentals of business — the knowledge at the base of every successful entrepreneurial venture.

As part of our TNNA Cares initiative, we’ve also gotten involved in the Caps for Good Campaign, part of the Save the Children organization. They’re asking for fiber arts enthusiasts to knit or crochet caps, fundraise and/or advocate for newborn care in developing countries. All the caps donated from September 2010 through February 2011 will be distributed to pregnant women and their newborns in Asia, Africa and Latin America.

TNNA is helping to develop events and coordinating drop off points for the caps. TNNA members can bring the caps their customers have made to the Member Lounge in Long Beach (January show . . . don’t forget!!!) or to various locations throughout the Los Angeles/San Francisco area. For more information, contact TNNA.info@offinger.com.

Stay tuned for more information as these exciting new initiatives take shape.

If you have any thoughts or suggestions, please let me know.

Tags:  Marketing Needlearts  Needlearts for a cause  Needlework News  The National NeedleArts Association (TNNA) 

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