Our trade show committee is consistently trying to come up with more ways to
provide information and knowledge to our show attendees. Not just more "stuff,”
but more real education, more practical ideas they can quickly implement in
their own shops. The extensive formal curriculum offers information on myriad
needlearts techniques, marketing tactics and technical questions, but there’s
always been a cry for more. A hunger to learn . . .
TIPs is part of TNNA’s answer. If you haven’t already signed up for this new
program, you need to. Your ticket gives you the chance to go to 6 half-hour
sessions on Friday morning. You get to pick and choose on the spot. The
sessions are being held by exhibitors, each of whom is presenting ideas and
information retailers can use to help sell product, grow their businesses,
increase their profits, right now . . .
The education is continuing on the show floor with several Mini Sessions.
This was a new program TNNA initiated in January to enthusiastic crowds. After
reviewing last year’s experience, this year, the program is going to be even
better. The "classroom” is going to be moved to the Member Lounge.
Topics range from social media, to creating exciting events. Here’s the
whole schedule as it stands.
Saturday, June 12
11 am SOCIAL MEDIA
101: Figuring out Facebook
Presented by: Jaime Guthals, Public
Relations Director, Interweave Press
12 pm FASHION AND COLOR TRENDS FOR FALL/ WINTER 2010/2011
Presented by: Trisha Mal colm, Editor in Chief, Vogue Knitting
1 pm YOUR SALES REP CONNECTION: How to get the most from this
valuable relati onship
Presented by: Bonnie Lively, Thirty years of
needlearts industry experience as sales representative, shop owner, instructor,
2 pm EASY AND EFFECTIVE E-NEWSLETTERS
Annie Bakken, Marketing Manager, Interweave Press
3 pm BASICS OF INVENTORY MANAGEMENT
Presented by: Steve
Elkins, Owner, Webs – America’s Yarn Store
Sunday, June 13
11 am BASICS OF INENTORY MANAGEMENT
Presented by: Steve Elkins, Owner, Webs – America’s Yarn Store
12 pm SOCIAL MEDIA 201: Tapping into Twitter
by: Jaime Guthals, Public Relations Director, Interweave Press
1 pm TRICKS OF THE TRADE: Create a Compelling Ad for Your Retail
Presented by: Jessica Cepek, Marketing Manager, Yarn Market
2 pm DISPLAYS THAT WOW: Create a Visually Striking Display on a Tight
Presented by: Karin Strom, Editor in Chief, Yarn Market
3 pm CREATIVE EVENT PLANNING: Tips for your Yarn Shop
Presented by: Gabrielle Stein, Events Manager, Yarn Market News
These Mini Sessions are free! They offer a time to "take a
load off” and learn something. And with all the booths and all the new products
to see, you’re going to need to take a rest now and then.
When you’ve soaked up enough knowledge, found enough treasures and spent
enough money . . . and just want to "set a spell,” you can stop by one of the
rest areas located throughout the show floor. This year, each of our Special
Interest Groups (The Yarn Group, Needlepoint Group, and Counted Thread &
Embroidery Groups) are going to be doing something "special” in one of the
comfort zones. Just another chance to see something you might not have seen
yet, and to learn something new.