The mother-and-daughter duo of Sherry Cody and Bonnie Varney,
co-owners of Needlepoint This! in Dallas, recently
appeared on a local TV show called Good
Morning Texas. (The segment is available online here.)
After a commercial break, Bonnie was able to demonstrate a basic
ribbon embroidery stitch (available for viewing here).
Sherry and Bonnie agreed to a Q&A with TNNA to share their
experience with fellow members:
TNNA: Congratulations on becoming TV celebs! How did this
on-air appearance come to be?
NT: Thanks! One of our
customers, Shannon Powell Hart, works for Good
Morning Texas. The producers from the show had been brainstorming segments,
and the topic of needlepoint came up. They realized they had never featured
a needlepoint shop before, and because Shannon knows us, she called and
asked whether we would be interested. Naturally, we said yes.
TNNA: How long of a process was it from the initial
"Sure, we can do a segment" to the actual airing?
NT: Not long at all. They
contacted us on a Thursday afternoon, and we appeared on the show the following
TNNA: How did you decide on what to say, and even on what
to bring down to the TV studio?
NT: We tried to feature a
variety of artists, threads, stitching techniques and finishing options. Most
of what we brought were our samples from the store, but we also asked customers
and friends to help us out. We did try to prepare what to say but — live TV! —
we did end up answering many questions off the top of our heads.
TNNA: What has the response been like?
NT: We have had quite a
few phone calls, and new Facebook friends. The yellow Voila! bag with the Zecca
strap we featured (pictured below) has been especially popular. Hopefully it continues to
boost not just our business, but business for the shops across the country.
TNNA: Looking back on the process, do you have any advice
for your fellow association members interested in doing something similar in
their local market?
NT: As long as you feel
comfortable in front of the camera, go for it! If you don't think as
quickly on your feet, maybe try for a pre-taped segment instead of a live
It has been so nice to hear, not just from our customers (old
and new), but from other retailers and designers, that people have enjoyed the
segment or learned something new. It was a fun
experience that we would encourage anyone to go for if they have the