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Do Trade Shows Still Matter?

Posted By Guy Googins II, TNNA Staff, Thursday, November 19, 2015
Guy Googins
Guy Googins
Digital Communications

I studied communications in college (I like to think of my degree as a BS in BS). One of the lessons that has always stood out for me is the power of non-verbal communication. I was a little dismayed to hear this…I had considered myself a wordsmith since a young age - fascinated with reading and writing. But as I learned more in school and in life, I came to appreciate the value of face-to-face communication.

Even in our era of digital and virtual connections, we recognize that "meeting in real life" is vital to our well-being and success. From business journalists to association/non-profit experts to social media memes, we're urged to remember the value of looking folks in the eye, shaking hands, and being fully present.

Trade shows play a key role in filling that need, particularly as businesses take advantage of the opportunities and efficiencies provided by instant communication. We take for granted relationships with people we only know by email, phone or videoconference, but are we missing opportunities to enrich those connections when we don't make the effort to "meet in real life"?

I know that I, for one, look forward to MEETING more TNNA members and needlearts professionals at the next trade show in San Diego. What about you? Will you be there? Head over to the TNNA facebook page and let us know you are going and who you are looking forward with connecting with or reconnecting with.

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