Throughout the month of February, over 20 stores nationwide participated in the first annual Go Red With Thread fundraiser.
Stores simply held a stitch in at their shops and tailored the event and charitable donation to suit their customers and individual shops. We raised thousands of dollars that was donated to The American Heart Association.
I worked with The Meredith Collection to create a magnet for the event.
Designers pitched in and sent me mini trunk shows of heart themed canvases for our event. Every store that participated received a free stitch guide for a ribbon filled heart that I designed and taught at Destination Dallas.
The concept behind this fundraiser was inspired by one of my customers, Bill. I met Bill a year and a half ago. After visiting his doctor, he was informed that there was no stronger dose of medication to control his blood pressure and was advised to find other ways to curb his medical condition.
Bill tried yoga and meditation but neither of those attempts at relaxation worked for him. His neighbor suggested he try needlepoint. And voila! A new stitcher was born.
A month later, Bill returned with a completed canvas, a smile on his face and beaming with pride over his work. And what do you know? Needlepoint worked for him as a way to relax. AND . . . His blood pressure dropped 10 points in one month! Not due to an increase in medication, but simply because of needlepoint. So, the idea of Go Red With Thread was born.
As the founder of this event, we aim to have many more stores participate in the event next year. I am also collaborating with designers to create canvases exclusively for this event. This is a fabulous opportunity for the needlepoint industry to gain national recognition. By combining our efforts and creating stitching fundraisers throughout the country, we can attract national press for our beloved art form.
A passionate stitcher since her teens, with over 20 years experience in the exciting world of needlepoint, Suzie is the owner of The Enriched Stitch and a national teacher. She is the author of over 100 stitch guides. Her specialties include easy-to-follow stitch guides and innovative classes that are accessible for all to stitch.