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TNNA Survey Says: Counted Thread and Embroidery Project Trends in 2016

Posted By India Hart Wood, Hart Business Research, Wednesday, March 23, 2016

TNNA Survey Says is a bi-weekly series of articles featuring useful business advice based upon the TNNA State of Specialty NeedleArts 2016 surveys of more than 15,000 fiber artists, retailers, and wholesalers.

Counted Thread & Embroidery Retailers:
Augment the accessories projects

Make sure you have the charts, materials, and instruction for what cross-stitchers and embroiderers want to create more of in 2016: the accessories category of biscornu, scissor fobs, and needle books. Continue to support the two most popular project categories of samplers and ornaments. Customers may be less interested, however, in smaller samplers this year. As always, take your own look at the data and shape your plans around your customers.

Percentage of cross-stitchers who made each kind of project in 2012 and 2015 and are likely to do so in 2016:

project trends


Percentage of hand embroiders who made each kind of project in 2012 and 2015 and are likely to do so in 2016:

project trends

Notes: 2012 survey used a simpler list and did not report embroidery separately. 68% of cross-stitchers created wall art, 62% ornaments, 61% samplers, and 17% bookmarks. Survey questions: “How many of each kind of project did you complete in 2015?” “What kinds of projects are you likely to do in 2016?”

  • Source: TNNA Fiber Artist Survey (full results available April 15)
  • Freshness: Surveyed January 25 to February 15, 2016
  • Respondents: 15,288 from seven fiber arts in USA, including 734 cross-stitchers and 299 hand embroiderers

More information:

<< Previous Edition: How to Reach Fiber Artists

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