TNNA Survey Says is a bi-weekly series of articles featuring useful business advice based upon the TNNA State of Specialty NeedleArts 2016 surveys of more than 15,000 fiber artists, retailers, and wholesalers.
Support more socks, slippers, sweaters, and vests
Make sure you have the patterns, yarns, and instruction needed for what your customers want to create more of in 2016: socks and slippers, sweaters and vests. Continue to support the most popular knitter project categories of scarves/cowls and hats plus afghans for crocheters. What may be less popular in 2016 is baby garments. As always, take your own look at the data and shape your plans around your customers.
Percentage of knitters who made each kind of project in 2012 and 2015 and are likely to do so in 2016:
Percentage of crocheters who made each kind of project in 2012 and 2015 and are likely to do so in 2016:
Notes: 2012 data is from the 2013 survey. *“Pairs of socks and slippers” was “Pairs of socks” in 2012. “Dish cloths…” was not asked about in 2012. Totals indicate how many different kinds of projects a typical fiber artist created; for example, the typical knitter created nearly six different kinds of projects in 2015. Survey questions: “How many of each kind of project did you complete in 2015?” “What kinds of projects are you likely to do in 2016?”
- Source: TNNA Fiber Artist Survey (full results available April 15)
- Freshness: Surveyed January 25 to February 15, 2016
- Respondents: 15,288 from seven fiber arts in USA, including 8,842 knitters and 2,056 crocheters
More information: http://www.tnna.org/?Survey2016