TNNA Survey Says is a bi-weekly series of articles featuring useful business advice based upon the TNNA State of Specialty NeedleArts 2016 surveys of more than 15,000 fiber artists, retailers, and wholesalers.
Spinning & Weaving Retailers:
Ramp up rugs, linens, and clothing fabric for weavers
Make sure you provide the patterns, looms, materials, and instruction for what your weaving customers want to create more of in 2016: rugs, household linens, and fabric for clothing. Continue to support the most popular project category of scarves and shawls. As always, take your own look at the data and shape your plans around your customers.
Make sure you provide what your spinners need in order to spin more yarn in these styles in 2016: woolen (long draw techniques), color techniques, lace, and art yarn. Continue to support the most popular spinning styles, plied and worsted (short draw techniques). As always, take your own look at the data and shape your plans around your customers.
Percentage of weavers who made each kind of project in 2012 and 2015 and are likely to do so in 2016:
Survey questions: “How many of each kind of project did you complete in 2015?” “What kinds of projects are you likely to do in 2016?”
Percentage of spinners who spun each style in 2012 and 2015 and are likely to do so in 2016:
Survey questions: “What styles of yarn did you spin in 2015?” “What styles of yarn are you likely to spin in 2016?”
- Source: TNNA Fiber Artist Survey (full results available April 15)
- Freshness: Surveyed January 25 to February 15, 2016
- Respondents: 15,288 from seven fiber arts in USA, including 1,309 weavers and 990 spinners
- More information: http://www.tnna.org/?Survey2016