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Technology Needs? TNNA BCS Members Can Help.

Posted By Penny Shima Glanz, PennyWise Consulting, LLC, Thursday, April 21, 2016

What do you gain by hiring a Business and Creative Services (BCS) member to assist you with your technology needs?

BCS members already speak your language. We crochet, we stich, we weave – and we also work with technology on a daily basis. Hiring someone already familiar with the language of the industry starts you off a step ahead; you begin your project without needing to jump hurdles to explain why a visitor to your website would want a link to Ravelry or why your product images need to be oriented “just so” to highlight your stitch pattern. Hiring someone already familiar with the language of the industry gives you a unique translator who can help smooth your trepidation to technology, by explaining in terms you are already familiar with. Further, we understand that no two needle arts businesses are the same, in either business goals or budget size.

As BCS members, we have cleared two initial hurdles -- in addition to speaking the same language, we need to show that we actively work in the needle arts industry in order to become members. I know many of you have experienced technology in one of two extremes: working with a college student friend-of-a-friend who starts a new website for you using some free service and then stops responding to emails after spring break or a firm that offers fancy-sounding technology packages with promises of tenfold increases in sales and web traffic, at a monthly cost that is more than your annual technology budget. As fellow TNNA members we are familiar with the industry and are able and willing to work with a range of budgets and business goals.

Further, we receive many of the same announcements and news you do! For example, we're familiar with the TNNA surveys and the preliminary results of the fiber artists survey showing that needle arts customers prefer email newsletters (see TNNA Survey Says, Tuesday March 08, 2016). Having this knowledge helps us work quicker to integrate features that are relevant for you.

Are there challenges? Of course! For any project to be successful, speaking a similar language is only one step. Clear and continual communication about project goals, time frames, and progress are still needed. Penny Shima Glanz

As members of BCS and TNNA we want to help build a robust needle arts community, and form partnerships where we can all profit.

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Penny Shima Glanz spends her days spinning yarn and code into memorable projects. Small businesses rely on her for smart technology decisions. Designers rely on her to sample, test, and edit their handknit and crochet patterns. She loves muddy trail runs, foster kittens, and lives in Westchester, NY with her husband and two resident cats.

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