Posted By Guy Googins II, TNNA Staff,
Monday, May 9, 2016
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Thanks to Heather Zopetti, from Stitch Sprouts, for putting together this fabulous checklist for trade show exhibitors! Originally developed for first-time Yarn Group member exhibitors, we are sure that most exhibitors will find useful reminders here.
- There are several shipping companies that handle shipping to and from the convention centers. Champion Logistics is the official carrier of TNNA. They can handle all of your shipping needs to and from the show.
- Shipping can be done before the event in two ways. Check with your carrier on which of these options is available and is best for you.
- Direct to the convention center.
- Before – this is held in an off-site location and usually incurs separate storage fees.
- Move-in occurs on the Friday before the show opens.
- Move-out occurs on the Monday of the show after the show closes. You are not allowed to begin tearing down your booth until the show officially closes.
- These special hook-ups require rental from Blaine. You will get details on how to request these services with your Blaine account login. The Blaine contact for the show is:
Blaine Event Services
- These services require an extra fee
- Curtain configuration
- These can be customized. You can request any configuration, extra bars, special colors, even special materials, usually for an extra fee. All this is available through your Blaine account.
- Tables, chairs, couches, plants, etc. all can be rented via your Blaine account. You can also utilize a local Rent-a-Center for trade show furnishings. There is generally one located near a convention center who is used to working with local convention centers.
All of these special programs can be registered for at TNNA.org in the Exhibitor Service Center, or by calling TNNA at 1-800-889-8662.
- Yarn Group Booth Hop
- Modeled after a Shop Hop, complete with a passport, the Booth Hop brings many retailers into your booth to learn about your products. Be prepared to ask the attendee for their business card, or ask them to sign up for your newsletter. Just like a Shop Hop, you can also create your own promotions in your booth for the event, offering a daily drawing to Hoppers or special discounts on orders. This is a great way to meet potential new customers and introduce them to your products.
- Yarn Group Lounge: New Exhibitor Sponsorship, $50
- Open only to first time exhibitors, take advantage of this opportunity to get your name in front of attendees.
- Lounge sign with your company logo
- A mannequin in the lounge to display a garment of your choice.
- A table to display promotional materials and/or featured products.
- A “Thank You!” in the TNNA/Yarn Group post-show newsletter.
- Fashion Show
- The fashion show is a popular Friday night event where you can show off your latest yarns and patterns. Submit your garments at TNNA.org in the Exhibitor Service Center.
- General Events
- This Friday night event is allows you to feature one or two new products as an early preview to retailers. This is a great way to entice customers to visit your booth during show hours. This is basically a pre-show cash-and-carry event.
- Discover What’s New
- Showcase your newest item on the What’s New table to draw customers to your booth. The Discover What’s New table is set-up outside of the show floor all weekend.
- SWG Bingo
- SWG Members are invited to create a special offer that retailers can only get at the show, by visiting you at your booth with their SWG Bingo card.
- Immediate Delivery
- This is also known as Cash and Carry. Many wholesalers offer this to retailers so they can take a little product home with them. It is optional.
- Buyers Bucks
- This is a new program intended to entice retailers to attend the tradeshow. Retailers are given buyers bucks to spend at the show. Vendors can choose how they allow retailers to spend their bucks.
- Show Specials
- Many vendors choose to offer show specials to reward retailers for coming to the show.
- TNNA offers you many opportunities to advertise your presence.
- E-mail/mailing lists
- Pre-show and post-show lists – these are available so you can target registered attendees. Send them your specials ahead of time, or remind them of your products after the show.
- Advertise in the show directory
- Promo tools
- Let folks know that you'll be exhibiting at TNNA with graphics, links, and tips for sharing on your website and social media.
- Sponsorship opportunities
- You can sponsor a water cooler or a charging station on the show floor.
- You can also help to sponsor the Yarn Group lounge, the Yarn Group Meeting, or other special events. Sponsorships help get your company noticed, and provide funding to make TNNA a success for all of us!
- Make your voice heard – participate in member meetings
- Come to the member meetings – each product segment group meets at every show.
- The all member meeting is Monday morning (Winter show only).
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