This week we’re fortunate to have Bobbi Kreb of Amazing Threads in Maple Grove, MN visit us here on the blog to share her tips for making the most of her Market finds from the Summer Show. Take it away, Bobbi!
Market in DC was GREAT! We experienced lots of wonderful classes, great new yarns and more! Plus, we got to do some sightseeing in our nation's capitol, which is always fun.
Tips for During the Market
When I go to market the yarns come alive and all the models are so inspiring. I use my time at market to make good choices for my store and my customers. I also meet with all the company representatives, and I make sure to bring home a skein or ball of every yarn I ordered, so I won’t forget which was which!
Tips for After the Market
I am home from market - NOW WHAT?
I put all the yarns I have ordered into a grid by price, gauge, fiber content, etc. I then determine what fits into the shop and what doesn't. I ask my staff for input as well; I have sought input in the past from customers but what they say they like and what they buy are very different. If I am on the fence about a yarn, I swatch it to determine how it knits. We swatch every new yarn so that we know how it looks and performs. When determining what we will order, we must consider our budget. It helps to know how much money I am spending for the fall season and know that I don't overlap yarn in any particular weight group (dk, worsted, etc) or price range.
No one has a crystal ball but if you select carefully and don't duplicate you will have more winners than losers.
More Tips for Selling New Products
Models sell our products; if you can get a full bag of that yarn ahead of time to make a model, you will sell more product. If you are inspired by that yarn or project, your customers will be as well.