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Learning Library: Books for Business Owners

Posted By By Jess Cook, JessCookOnline.com, Friday, July 15, 2016

One of the hobbies I try to make time for is reading - sometimes to the detriment of other things, if the book is good enough! Though I often read a lot of novels, I also try to pick out a few nonfiction reads each month. The next time you head to your local library or open up your Kindle app, think about browsing to the business section along with the best-seller list. Why? Because taking a few minutes a day to read business books is an easy way to grow your business knowledge without a huge commitment.

One of the biggest struggles that I face in this situation is that once I start work for the day, I focus entirely on the tasks that make me money (working for clients) and the tasks that absolutely have to be done (financial tracking, paying taxes). So I often find myself checking out a great business book from the library and then having to return it before I’ve finished it, because I never made the time to read it. The easiest way for me to stop this cycle is to create the habit of reading - setting aside a specific time each day or week to educate myself and grow my business knowledge. Another tip is to have a list of books I want to read, so I don’t let myself leave the library without checking out at least one.

If you’d like to develop a similar habit, here are some book suggestions to add to your TBR (To Be Read) pile:

  • Crush It! by Gary Vaynerchuk - NOW is the time to cash in on your passion! If you’ve been struggling to get your handmade business off the ground, this book is your new guidebook.
  • Raving Fans by Ken Blanchard and Sheldon Bowles - If you’ve been thinking that you’re doing pretty well in the customer satisfaction department, think again. It’s no longer enough to have happy customers - you’ve got to learn how to turn them into raving fans.
  • The Creator’s Code by Amy Wilkinson - Wilkinson maps out the six essential skills of successful creative entrepreneurs.
  • Will it Fly? by Pat Flynn - The next time you’ve got a new idea for your business, this book will help you learn to test its likelihood of success before you waste too much time or money implementing an idea that eventually flops.
  • Boss Life: Surviving My Own Small Business by Paul Downs - Downs owns a custom furniture business and writes a column for the New York Times. In his book he offers a truthful portrait of the behind-the-scenes aspect of running his business.
  • The Entrepreneur Mind by Kevin Johnson - To reach the highest level of entrepreneurial success, you’ve got to change the way you think.
  • Better Than Before by Gretchen Rubin - So many times, as entrepreneurs, we are our own worst enemies. Though this book isn’t specifically business-related, it will help you learn a lot more about the ways that you work - and how you can work with yourself instead of against yourself to reach your goals.
  • Contagious: Why Things Catch On by Jonah Berger - Do you ever wonder why some commercials get stuck in your head and others you can barely remember as soon as they go off-air? Why some products make it big while their competitors don’t get off the ground? In this book, Berger studies the idea of “contagious” products and marketing and gives ideas for how you can harness this power in your own business.
  • Everybody Matters by Bob Chapman and Raj Sisodia - The CEO of a company known for its employee satisfaction explains how treating your employees like family is the secret to building a successful company.
  • Presence: Bringing Your Boldest Self to Your Biggest Challenges by Amy Cuddy - Learn to harness your own power and bring the best version of yourself to every challenge. An inspiring read for anyone who has wanted to take big steps but doesn’t know how.
Have you read any good business books lately? Tell me about them in the comments - I’m always looking for a good read! And also let me know how you work in time for business education into your already-busy schedule. We could all benefit from a few extra ti

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