TNNA 2017 Winter Trade Show Class Previews
Spotlight on Tara Swiger
Whether you’re interested in learning technical or business skills, the TNNA NeedleArts 2017 Winter Trade Show, taking place January 21-23, 2017, in San Jose, CA, has something for everyone! Register today and choose from more than 30 classes taught by popular industry professionals. But hurry, once a class is sold out, it will no longer be available for selection. The online registration deadline for classes ends Friday, January 13, 2017.
Today's spotlight is on classes being taught by Tara Swiger, author, podcaster and maker! Read on below for a teaser of Tara's classes and her thoughts on the importance of education for needlearts professionals.
Tara is teaching the following class at the 2017 Winter Trade Show:
We asked Tara to share her insights on needlearts and business education, as well as its value to members of our industry.
TNNA HQ: Have you taught classes at previous TNNA trade shows? Why do you keep coming back?
Tara Swiger (TS): Yes, I've taught for several years at the Winter Show! As a knitter and yarn lover who travels to teach around the world, I want yarn shops everywhere to thrive. I want them to not just scrape by, but to grow, expand and become a integral part of their community. (So I can come visit!)
TNNA HQ: Why should attendees consider registering for classes at TNNA's Winter Trade Show?
TS: Running a business can feel overwhelming and confusing. But you don't have to figure it all out on your own. There are other shops who have figured out what works and teachers who have experiences across industries and tools.
By coming to a class, you're learning from the teacher who has (likely) talked to hundreds of other owners like you, and you're also learning from the other students in the class - many who have found clever solutions to your same problems. Come to a class to skip the learning curve and get inspired to find new solutions.
TNNA HQ: Are these classes only for new or first-time business owners? Why should seasoned professional register, too?
TS: There are a lot of topics (especially related to marketing) where you can do MORE if you've been in business longer. As a veteran, you know your customers, your community and your products better than someone who is just starting, and this is vital to creating marketing that works.
TNNA HQ: Do you consider TNNA's Winter Trade Show classes a good value? Why?
TS: Well, in my case, coming to a class at TNNA is one of the least-expensive ways to take a class with me. Other business conferences where I teach cost several hundred dollars (and you only get a one hour lecture from each teacher). But for a lot less you can come to a two-hour workshop, where we have time to really personalize it to what will work for YOUR shop.
If you want to create a marketing plan for your shop or your classes, a workshop at TNNA is one of the most affordable ways to do it and get personal feedback not just from me, but from a handful of other smart shops!
TNNA HQ: In one sentence, please describe why attendees should register for your classes:
Fill Your Claseses (The Two-Way Conversation)
Your classes will fill faster when you offer what people want, so learn how to identify this, then create class descriptions that will compel your customers.
Building Better Business: Branding Your Business (Building Better Business)
Become unmistakable and unforgettable in your customer's mind.
Email Marketing for Yarn Shops (The Two-Way Conversation)
Emails have the highest conversion rate of any online marketing and it's time you made it work for you!
Tara Swiger is the author of Market Yourself, a workbook for makers who need a marketing plan. She began her entrepreneurial journey as a yarn-maker and transitioned into teaching and writing about marketing for handmade businesses. Her superpower is translating complex business principles into the language of artists and makers while creating doable Action Plans. She's taught traditional artists in rural North Carolina, yarn shop owners at TNNA shows, and to designers and makers around the world at conferences, conventions and workshops. Follow Tara on Facebook, Instagram and Twitter, and be sure to listen to her podcast "Explore Your Enthusiasm"!
New this year, TNNA classes are categorized by five objectives to help you select the class that best matches your education needs. See the objectives and listing below. Sign into Attendee Registration for the complete class presenter information, fees, and materials needed.