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Education at the Summer Trade Show

Posted By TNNA HQ, Friday, April 28, 2017
Updated: Monday, April 24, 2017

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What Will You Learn at the Summer Trade Show?

Education for Needlearts Professionals

The TNNA 2017 NeedleArts Summer Trade Show, taking place June 10-12, 2017 in Columbus, Ohio, is the perfect place for needlearts professionals to learn about the newest products and techniques in the industry!

Register today and choose from more than 40 classes taught by 20 industry experts, including several new to TNNA shows! Learn techniques and strategies to help you run your business and exchange ideas and best practices you can implement when you return to your shop. But hurry, once a class is sold out, it will no longer be available for selection.

 

Classes

Our classes are designed to develop and enhance your technical and business education, leaving you with new skills to take back to your business.

 

TNNA classes are categorized by four objectives to help you select the class that best matches your education needs:

Business Data Made Simple

Learn to effectively manage cash flow, plan your marketing, and invest in your future using data you already have.

Expanding Your Expertise

Develop new skills and techniques to grow your business and increase profits. The 2017 Summer Trade Show will include a wide array of skill-based classes for all levels of expertise, including knitting, crochet, needlepoint, spinning and weaving classes.

The Two-Way Conversation

Learn how to effectively engage with customers and vendors through various communications channels.

Leveraging New Tools & Technology

Gain insight into the latest tools and technology, including social media, photography, software, and mobile devices.

 

Teachers

The TNNA Summer Trade Show brings together some of the best teachers in the needlearts industry. Don’t miss your chance to network with these professionals and share your love for the needlearts.

Want More?

Stay tuned for the NEW Education Theater schedule which will include presentations and demonstrations from participating wholesalers about new products, techniques, and services to help you be more successful!.

 


Tags:  summer show  The National NeedleArts Association (TNNA) 

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Nominate A Peer for the TEN Award!

Posted By TNNA HQ, Wednesday, April 26, 2017
Updated: Monday, April 24, 2017

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Tribute to Excellence in NeedleArts (TEN) Award

Nominate your peers today!

Do you know someone who represents, or has represented, the finest in the needlearts industry and who personifies and upholds TNNA's mission statement? Nominate them for the Tribute to Excellence in NeedleArts (TEN) Award and honor their commitment to the needlearts market.

Applications are due April 28 and the winner will be announced at the Summer Trade Show. Nominate your peers today! 

Nomination Form for 2017 TEN Award

 

 

View a list of previous winners here.

Tags:  Summer Show  TEN Award 

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TNNA 2017 NeedleArts Summer Trade Show: The Countdown is On!

Posted By TNNA HQ, Monday, April 24, 2017

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The Countdown Is On for the Summer Trade Show

 Mark Your Calendar

The TNNA 2017 NeedleArts Summer Trade Show is taking place June 10-12, 2017 in Columbus, OhioTake advantage of the opportunity to come face to face with the latest styles, trends and products from exhibiting companies.

New this year, we are offering more ways for you to interact with exhibitors and see the latest industry trends and products, more ways to learn from experts in the market, and more ways to exchange ideas and tips with fellow retailers in attendance! 

Key Dates and Deadlines

  • April 28 – Class Cancellation Deadline 
  • May 26 – Hotel Reservation Deadline
  • May 26 – Deadline to submit paper registration forms
  • June 8 – Education starts at TNNA Summer Trade Show
  • June 10-12 – TNNA Summer Trade Show!

Trade Show Floor Plan

Start planning your booth visits by viewing the Trade Show Floor Plan! More exhibitors are added every week.

Current Exhibitors

Browse the current list of exhibitors – updated weekly! 

Visit tnna.org/summer for the latest show information.

 


Tags:  Summer Show  The National NeedleArts Association (TNNA) 

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Pack Your Bags: TNNA Winter Trade Show is Just a Few Days Away!

Posted By TNNA HQ, Wednesday, January 18, 2017

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We're Just Days Away from the TNNA 2017 Winter Trade Show!

Pack Your Bags for San Jose

The TNNA NeedleArts 2017 Winter Trade Showtaking place January 21-23, 2017, is just a few days away! To help you prepare for your upcoming trip and to make the most of your time in San Jose, please review the following information.

CONVENTION CENTER INFORMATION

The San Jose Convention Center (SJCC) is located at 150 W. San Carlos Street, San Jose, CA 95113. The Convention Center is the central hub for all TNNA NeedleArts Winter Trade Show activities.

TRANSPORTATION

For help navigating your way to and from the Trade Show, please find airport directions below from both SJC and SFO airports.

    Ground Transportation: SJC ground transportation is available at Terminals A and B. Click here for SJC ground transportation options.Ground transportation is available at the departure/ticketing and arrival/baggage claim areas of all terminals of SFO. Click here for SFO ground transportation options.

WEATHER

Weather is expected to be cloudy and rainy with temperatures in the mid- to high-50s. Keep track of updated forecasts and plan accordingly. We recommend that attendees dress in layers as temperatures within show rooms may fluctuate.

ONSITE PROCESS

When you arrive, please stop by the registration counter in the SJCC Hall 1 Foyer to pick up your badge, class tickets, Show Directory and any other pertinent information. If you have already pre-registered through the TNNA website, you may pick up your badge and class room locations at the Pre-Registered Desk. Registration opens at 11:00 a.m. on Thursday, January 19. For the complete schedule, check out the TNNA mobile app or the TNNA website.

DOWNLOAD THE TNNA MOBILE APP

Get the TNNA 2017 Winter Trade Show in the palm of your hands! Download the TNNA mobile app to quickly and easily access everything TNNA, including classes, teachers, exhibitors, and more.

    Mobile Device Download:
  • Search for Guidebook in your Apple App Store or Google Play and click download
  • Once downloaded, open the Guidebook app; In the search bar, enter TNNA
  • Choose the TNNA Winter 2017 app; click Download Guide, then click Open
  • Click on the navigation icon in the top left corner of the app to explore the app
    Desktop Download:
  • Go to https://guidebook.com/guides/
  • In the search bar, enter TNNA; choose the TNNA Winter 2017 app
  • When the new page opens, bypass the phone number request and scroll towards the bottom of the page
  • Click on the Web icon to view and start using the web version of the app on your desktop

FRIDAY NIGHT EVENTS

This Friday, attend the many pre-show events and get a sneak peek of what to expect on the Show floor! Start the night off with the Fashion Show, featuring over 40 garments made by TNNA exhibitors. Download and print the list of participating SAMPLE IT! and Fashion Show vendors and browse their offerings before you arrive onsite.

TNNA MEET UPS

Can’t wait to meet old friends and make new ones?  Meet and mingle with Board of Directors, TNNA staff, and attendees at the Saturday breakfast before the Trade Show opens. New to TNNA? Meet the TNNA Board of Directors and Retail Council members in the TNNA lounge on Saturday from 3:00 pm – 4:00 pm before the Member Happy Hour!

TRADE SHOW DEALS

Take advantage of our popular Buyers Bucks program! Every registered store will receive $1,000 in TNNA Buyer Bucks to be used on the show floor with participating exhibitors. Download and print the list of participating exhibitors and their deals!

HOTEL INFORMATION

The following hotels are official TNNA housing partners:

We look forward to seeing you in San Jose in just a couple of days! Safe travels!

Tags:  Important info  Winter Show 

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TNNA 2017 Winter Trade Show Class Previews: Tara Swiger

Posted By TNNA HQ, Wednesday, January 11, 2017

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TNNA 2017 Winter Trade Show Class Previews 

Spotlight on Tara Swiger

Tara Swiger

Whether you’re interested in learning technical or business skills, the TNNA NeedleArts 2017 Winter Trade Show, taking place January 21-23, 2017, in San Jose, CA, has something for everyone! Register today and choose from more than 30 classes taught by popular industry professionals. But hurry, once a class is sold out, it will no longer be available for selection. The online registration deadline for classes ends Friday, January 13, 2017.

Today's spotlight is on classes being taught by Tara Swiger, author, podcaster and maker! Read on below for a teaser of Tara's classes and her thoughts on the importance of education for needlearts professionals.

Tara is teaching the following class at the 2017 Winter Trade Show:

  • Fill Your Classes

  • Building Better Business: Branding Your Business

  • Email Marketing for Yarn Shops

 

 





We asked Tara to share her insights on needlearts and business education, as well as its value to members of our industry.

TNNA HQ: Have you taught classes at previous TNNA trade shows? Why do you keep coming back? 

Tara Swiger (TS)Yes, I've taught for several years at the Winter Show! As a knitter and yarn lover who travels to teach around the world, I want yarn shops everywhere to thrive. I want them to not just scrape by, but to grow, expand and become a integral part of their community. (So I can come visit!)

TNNA HQ: Why should attendees consider registering for classes at TNNA's Winter Trade Show?

TSRunning a business can feel overwhelming and confusing. But you don't have to figure it all out on your own. There are other shops who have figured out what works and teachers who have experiences across industries and tools.

By coming to a class, you're learning from the teacher who has (likely) talked to hundreds of other owners like you, and you're also learning from the other students in the class - many who have found clever solutions to your same problems. Come to a class to skip the learning curve and get inspired to find new solutions. 

TNNA HQ: Are these classes only for new or first-time business owners? Why should seasoned professional register, too?

TS: There are a lot of topics (especially related to marketing) where you can do MORE if you've been in business longer. As a veteran, you know your customers, your community and your products better than someone who is just starting, and this is vital to creating marketing that works.

TNNA HQ: Do you consider TNNA's Winter Trade Show classes a good value? Why?

TS: Well, in my case, coming to a class at TNNA is one of the least-expensive ways to take a class with me. Other business conferences where I teach cost several hundred dollars (and you only get a one hour lecture from each teacher). But for a lot less you can come to a two-hour workshop, where we have time to really personalize it to what will work for YOUR shop. 

If you want to create a marketing plan for your shop or your classes, a workshop at TNNA is one of the most affordable ways to do it and get personal feedback not just from me, but from a handful of other smart shops! 

TNNA HQIn one sentence, please describe why attendees should register for your classes:

Fill Your Claseses (The Two-Way Conversation)

Your classes will fill faster when you offer what people want, so learn how to identify this, then create class descriptions that will compel your customers. 

Building Better Business: Branding Your Business (Building Better Business)

Become unmistakable and unforgettable in your customer's mind.

Email Marketing for Yarn Shops (The Two-Way Conversation)

Emails have the highest conversion rate of any online marketing and it's time you made it work for you! 

Tara Swiger is the author of Market Yourself, a workbook for makers who need a marketing plan. She began her entrepreneurial journey as a yarn-maker and transitioned into teaching and writing about marketing for handmade businesses. Her superpower is translating complex business principles into the language of artists and makers while creating doable Action Plans. She's taught traditional artists in rural North Carolina, yarn shop owners at TNNA shows, and to designers and makers around the world at conferences, conventions and workshops. Follow Tara on Facebook, Instagram and Twitter, and be sure to listen to her podcast "Explore Your Enthusiasm"!


New this year, TNNA classes are categorized by five objectives to help you select the class that best matches your education needs. See the objectives and listing below. Sign into Attendee Registration for the complete class presenter information, fees, and materials needed.

Business Data Made Simple


Expanding Your Expertise


The Two-Way Conversation

Leveraging New Tools & Technology

 
Building Better Business

Learn to effectively manage cash flow, plan your marketing, and invest in your future using data you already have. Develop new skills and techniques to grow your business and increase profits.                                         Learn how to effectively engage with customers and vendors through various communications channels.  Gain insight into the latest tools and technology, including social media, photography, software, and mobile devices.  

Learn how to brand your business in this day-long education session.

 

 

Discover all the exciting education opportunities at the 2017 Winter Trade Show!

View Classes and View Teachers.


Tags:  Classes  Education  Winter Show 

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