Do you have a product pricing strategy? How do you decide the best price for your products? What about your pricing goals? After getting a firm grasp of retail pricing basics such as margin v.s. markup, gross profit margin, markup percentage & gross margin percentage we’ll explore seven difference pricing strategies, five different pricing goals how they affect your bottom line ... how much money do you need your inventory to make for you each year.

Patty Lyons is a nationally recognized knitting teacher who is known for teaching the "why" not just the "how" in her pursuit of training the "mindful knitter." Patty teaches nationally at guilds & knitting shows such as Vogue Knitting LIVE, STITCHES, and Knit and Crochet Show. Patty's popular classes can also be found online at Interweave, and Craftsy ("Improve Your Knitting" was named Craftsy's most popular class of 2013!) Patty's designs have been published in Vogue Knitting, Creative Knitting, Knitter's, Cast On and Knit Style magazine, where she also writes a knitter's advice column called Patty's Purls of Wisdom.