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TNNA's Needlearts Zone at Maker Faire NYC 2011 . . . A great time was had by all!

Posted By Sherry Mulne, Business Directions inc, Friday, September 30, 2011

As I sat in the Chicago airport this past Tuesday morning, it was difficult to believe Maker Faire NYC 2011 was almost two weeks ago.  Earlier this month, as I eagerly awaited the event at the New York Hall of Science, I was also eagerly awaiting the birth of my seventh grandchild.

Thankfully my grandson arrived nearly on time . . . and after Maker Faire.  The 17th and 18th of September were hectic enough.  Thanks to the numerous sponsors and tireless volunteer teachers, we again taught close to 1000 new stitchers during this awe-inspiring event. 

"Creators" of all kinds meet at Maker Faire.  The come to NYC or Detroit, or San Mateo (not to mention the many mini-faires cropping up all over the country) just to learn how to make something. 

This year, one of the really exciting draws was our own version of the Maker Faire robot . . . lovingly named "Asimov" by Bob Payne, Frederikka Payne's (Aurora Yarns) helpful husband.  Cathe Ray (Needle in a Haystack) and Frederikka both worked on developing the chart for the robot in both needlepoint and cross-stitch.  Dale Lenci (DJ Designs) had fifty canvases painted, all of which were swept up on the first day of the faire.

Frederikka also painted a large version so people could stop by our Needlearts Zone and stitch-an-inch if they wished.  The Maker Faire event managers are begging to have the canvas when it's finished . . . a testament to how supportive they've been at each of the faires.

One note . . . along with a special thank you to our volunteers.  This event is a great way for retailers to meet new potential customers . . . and yet only three TNNA retail companies responded out of close to a hundred in the area.  This year, we especially needed help teaching needlepoint and cross-stitch. If you're a retailer, don't miss out on this opportunity.  Face to face meetings are the best way to bring in new customers, and Maker Faire attracts the exact type of person you're looking for.  Not attending is a true loss.

Tags:  Aurora Yarns  Bob Payne  Cathe Ray  craft  crochet  cross-stitch  Dale Lenci  DJ Designs  Frederikka Payne  knitting  Maker Faire  Needle in a Haystack  needlearts  needlepoint  needlework  New York Hall of Science  NYC  stitching  The National NeedleArts Association  TNNA 

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TNNA's Technology - Making Life Easier

Posted By Sherry Mulne, Business Directions inc, Tuesday, September 06, 2011
I'm sure you've all noticed some changes in TNNA's website.  Although it looks pretty much the same, it's behaving very differently. 

To put it simply.  Technology has changed . . . again.  New online computer platforms now enable the website and TNNA's internal management databases to seemlessly integrate and still remain totally secure (which, of course, is always a MUST).  This new system also allows for numerous "sub-sites" to be established to enable and encourage conversations among members of TNNA's various Produce Segment Groups and committees.

For quite some time now, attendees have been able to register online. 

Now, for the very first time, vendors can submit Exhibitor Contracts for the upcoming January show in Phoenix online. 

It's really simple, just log onto http://s3.goeshow.com/omc/needleartswinter/2012/index.cfm to access the link.

Another first!  Because of this new system, you can also renew your membership online. Those of you who have been members for a long time will really appreciate how easy this makes life.

Tags:  crochet  cross-stitch  embroidery  exhibitor  knitting  needlearts  needlearts show information  needlepoint  Needlework News  Phoenix  The National NeedleArts Association (TNNA)  tnna.org 

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Embroidery — Alive and Well in Utah

Posted By Sherry Mulne, Business Directions inc, Wednesday, August 24, 2011

 Breast Cancer Research stamp
 Carolyn Barrani's embroidered
Breast Cancer Research Stamp

 Embroidery - Alive and Well
 Embroidery in the woods . . . really

 Embroidery - Alive and Well
 Creating their own embroidery designs

 Embroidery - Alive and Well
 Carolyn Barrani with avid embroidery student

 Embroidery - Alive and Well
 Proud of her stitching accomplishments
I recently heard from one of TNNA's wholesale members Carolyn Barrani of Tapistree.  Carolyn's been a noted needlepoint, embroidery and counted thread designer in our industry for longer than I think she wants me to say. I personally recall her amazing interpretation of the Breast Cancer Research Stamp for TNNA's Stitch to WIN Against Breast Cancer campaign from 2003.

Carolyn responded to an article in TNNA's newsletter about Maker Faire, and wanted to know what it was all about.  We got into a discussion about teaching embroidery at the Needlearts Zone.

Sponsored by TNNA, the Needlearts Zone's tireless volunteers have taught close to 7000 new stitchers in less than 3 years.

I explained to Carolyn, we would love to be able to teach embroidery, as well as knitting, crochet, needlepoint and cross-stitch, but there were too few people coming forward to offer to teach that particular needlearts form.  We're always in need of more teachers for needlepoint and cross-stitch as well.

In response to our conversation, Carolyn sought out the opportunity to teach embroidery herself, in her neck of the woods.

She wrote to me later, "Over here in Utah, as per your request, I went to the girls camp with our EGA president of the Sego Lily Chapter and introduced the girls, ages 12-16, to free-form embroidery along with taking pictures of the proceedings.  Oh my gosh, it was so much fun (this coming from someone who doesn't like to teach) and the girls were so receptive!  Only two of them had done cross stitch before and the others had never held a needle, but they became so excited that they wanted to stitch during dinner. Even the adult leaders took part in the fun."

She also sent pictures, some of which I'll include here.

Carolyn got a taste of the enjoyment of sharing the needlearts with enthusiastic young people.  Although she herself can't be in NYC for the next Maker Faire, she did want me to encourage anyone who can, to come out and help teach.  You'll be amazed how alive it will make you feel.  You can sign up to volunteer at: http://www.jooners.com/guest?t=help&p=none&l=-6173c6e8:131b8221791:-7d77


Tags:  Carolyn Barrani  embroidery  Maneedlepoint  marketing needlearts  needlearts for a cause  The National NeedleArts Association  TNNA  youth outreach 

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Maker Faire takes Needlearts into the classroom

Posted By TNNA Staff, Friday, August 05, 2011
Updated: Monday, August 08, 2011

I just received this email from one of our Maker Faire Detroit volunteers Suzanne Zobel. Thought I’d share it with you.

Sherry,
Thank you so much for asking me to represent TNNA at the Teachers as Makers Academy! The event was a lot of fun, and although the time was short, it did make an impact on the teachers.

We were one of four makers asked to participate during a two hour session Wednesday afternoon. The twenty teachers were divided into four groups and had about 20 minutes at each station. I was able to use the needlepoint/cross-stitch materials to design a small project which could also be adapted to their teaching situation. The teachers began some of the stitching while we discussed ways the needlearts could be incorporated into various subjects and grade levels. (The teachers represented K-12 and a wide variety of subjects.) Some took additional materials to continue or experiment further. I know that several of the teachers will contact and follow-up with projects for their classroom.

(As is always the case, one wishes for more time to prepare and more time to present — but if a similar opportunity arises I would have a better grasp on structuring the experience. However, this went very well.)

As the teachers sat and stitched while we discussed ideas, one comment came up several times in each small group — "This is very relaxing!” Often the men were the first to make that comment.

Megan closed the session by thanking all the makers and asking the group if they had any feedback about the session. Some general comments were made by the teachers along with three specific comments directed specifically to the TNNA maker experience: ”It is wonderful to see that there are people willing to share their abilities and materials without asking for anything in return. And wonderful to see people excited by what they do!”

A (male) history teacher noted: ”I’m definitely going to use some of the needlearts ideas with my classes. I can see where it would be very helpful in understanding the cultural aspects of history.”

Another teacher commented (sort of the reverse): ”Almost all my teaching is hands-on, but I can see now how to draw history and science into these projects.”

When Megan asked the group what they were most likely to use, the majority mentioned the needlearts followed by the weaving project.

Thank you again for asking me to participate in this seminar on behalf of TNNA. And thanks also for the opportunity to help with the Maker Faire activities. It is really a great experience!
Suzanne

———————- We thank you, Suzanne!

Tags:  classroom  crochet  cross-stitch  education  hands on  k-12  knitting  maker faire  makers academy  Marketing Needlearts  needlepoint  needlework  Needlework News  teachers  The National NeedleArts Association  The National NeedleArts Association (TNNA)  TNNA  TNNA Youth Outreach  youth 

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Needlearts Zone Rocked Maker Faire Detroit!

Posted By TNNA Staff, Wednesday, August 03, 2011
Updated: Friday, August 12, 2011

This post was submitted by Frederikka Payne, owner of Aurora Yarns and our TNNA Maker Faire Chair . . .

Detroit Maker Faire rocked!

Maker Faire Detroit
The Needearts Zone
Needlepoint across the generations
Needlepoint across the generations

Mona Rummel sharing the joy of knitting
Mona Rummel sharing the joy of knitting
Dakota teaching other young men
Dakota teaching other young men
What a fun, exciting and uplifting weekend! Who wouldn’t be excited and uplifted by seeing 800-1000 people (at least 50% of them children) learn to knit, crochet, needlepoint and cross-stitch in two days? The TNNA Needlearts Zone was indoors this year in the fabulous Henry Ford Museum – out of the heat! We were in a very large open space and were allowed to spread out. As a result, we only had to turn a few people away and ask them to return (and they did).

Once again, we got a lot of parents to join in with their children, and they enjoyed the experience. One family really sticks out in my mind. One of the daughters wanted to learn to needlepoint and had picked out a kit, but the rest of the family was hungry. She asked if I could hold it for her until after lunch. An hour or so later, three generations of her family were learning to needlepoint, cross-stitch, knit and crochet. It became a blur, as nearly every family member went on to learn all four disciplines!

In fact, that family was not alone – quite a few people made the entire circuit of our booth, either in one day or two. They were at Maker Faire to experience, learn and make and they did all of that for sure in our booth.

TNNA’s Needlearts Zone won two Editor’s Choice blue ribbons! I was able to speak with both of the awarders and both said we had the best booth in the Faire (so did many of the attendees – many told us that throughout the whole weekend). I spoke at length with the second awarder. He was very impressed with the diversity in our booth – all ages, both sexes, different races. We bring people together from all walks of life, but in our booth they are all just interested in the same thing – teaching and learning needlearts.

He pointed to various groupings – a grandfatherly man teaching two young girls to needlepoint, a teenaged boy teaching a mother and her teen son and daughter to knit, a motherly woman teaching young boys to cross-stitch, a left-handed woman teaching a left-handed man to crochet (we love our lefty teachers!) – and said "where else could you possibly reach all these different people?” Pointing at various people, he asked, "without this experience, would that person have ever been likely to go to one of your member’s stores?” In each instance, I had to respond "no” because he had pointed out the people who looked most unlikely to even to know a yarn, needlepoint or cross-stitch store existed.

Because of TNNA’s booth at Maker Faire, they have been exposed to and welcomed into our needlearts world and their lives have been changed – we hope forever.

Our volunteer teachers in Detroit are phenomenal. Many of them were returnees – and after giving up anywhere from 4 hours to more than 3 full days of their time and talent, they thanked us for the opportunity. Every one of them wants to come back next year to teach. In addition, we collected nearly 50 names of people who are interested in teaching in the Needlearts Zone at next year’s Maker Faire, simply because they were so impressed by what we are doing.

One woman (Suzanne) worked with us from the first moment of set-up to the last moment of tear-down. In addition, she agreed to represent us on Wednesday in a segment of a program Maker Faire has set up with a local teacher’s group. The segment is a miniature version of what we and other "Makers” did at Maker Faire, to show teachers what they can do to stimulate their students’ imaginations and inspire them. I can’t wait to hear her report!

Suzanne stitching the new needlepoint canvas

Suzanne stitching the new needlepoint canvas

Next up, New York — September 17-18. If you are in the New York area and would like to join us and teach, contact us at tnnamaker@gmail.com. It is more fun with needlearts than you can possibly imagine!

Tags:  crochet  cross-stitch  detroit michigan  embroidery  Henry Ford Museum  knitting  Make magazine  maker faire  Marketing Needlearts  Needlearts zone  needlepoint  needlework  Needlework News  The National NeedleArts Association  TNNA 

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Baltimore in August: Good for you – Good for your business

Posted By TNNA Staff, Tuesday, July 19, 2011
Updated: Monday, August 22, 2011

Just what you need. . . A weekend away from the day-to-day, a chance to relax and renew, an opportunity to learn new ways to grow your business, a place to have a drink with friends . . . and shopping, too!

TNNA’s Fall Needlecraft Market is around the corner. The cash and carry show will be at the Embassy Suites in Linthicum, Maryland beginning August 13th (the 12th if you want to take advantage of the education) through the 14th.

I never heard of Linthicum so I took a minute to look it up. Linthicum is just a little west and south of Baltimore, has a population of 7,853 and a median age of 43.4 . . . just in case you wanted to know. It’s close to everything, from Baltimore’s Art Museum, Civil War Museum, Aquarium, Zoo and Inner Harbor.

What’s more important is that this is the perfect place, and the perfect time to get away to re-group. Since this is a cash and carry show, you’re able to take home all your special "finds” . . . of course, you can always order or ship, as well. But beyond the new products, this is a chance to find new resources, develop new relationships, and create new opportunities.

What can I say? It’s all good.

Tags:  baltimore  crochet  cross-stitch  knitting  linthicum  market  needlearts  Needlearts Show information  needlecraft  needlepoint  Needlework News  The National NeedleArts Association  The National NeedleArts Association (TNNA)  TNNA  trade show 

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Catching up on what’s been happening with TNNA

Posted By TNNA Staff, Thursday, June 23, 2011
Updated: Monday, August 22, 2011

I’m really not sure where to begin. Perhaps starting now and counting backwards . . . but isn’t that what they ask you to do when you go under a sedative for surgery. . . count backwards. Let’s see how far I get before you all go to sleep . . . because I really could go on and on.

Since TNNA’s NeedleArts Market closed on the 13th of June, there’s been a constant stream of "happenings.”
Beginning tomorrow, we’re looking towards the Detroit Maker Faire, coming up on the 30th and 31st of July. If you’re in the Detroit area, look for our upcoming email about TNNA’s Needlearts Zone . . . This will be our second year there, and we’re going to need lots of volunteers to help teach again. These events are getting bigger and bigger, and draw in lots of new, enthusiastic stitchers. We don’t have the sign up sheet posted yet, but will soon. If you want more information, or want to be on the list . . . send us an email a tnnamaker@gmail.com.

In the meantime, we’ve said good-bye to some of our PiPN interns, and hello to a new one. (Check out the TNNAPiPNblog.com to see what the interns have had to say so far.) We’ve seen the PiPN Summer Scholar class come to a close and more of our interns head off to their individual host sites. So far, we’ve heard back from several, including Elli McHugh interning with Be Sweet and Kimberly Esasky who’s with Vogue Knitting. BTW, Kim’s looking for fiber artists in the Los Angeles area who are interested in exhibiting at the Vogue Live event there in September of this year.

I’m in the process of returning the beautiful hand-embroidered (crewel) gown created by Renee LaCoste, winner of TNNA’s Best of Show Award in Hand NeedleArts, as well as the Alpaca Owners and Breeders Association’s award winning boards. Funny how packaging things up and sending them off seems to take forever . . . even though I’m saving lots of money by using TNNA’s UPS service!

I’m also following up with Dave Krebs, and determining a date for the upcoming CBC Webinar for our "Being Number Smart in the Needlearts” class. We’re hoping to have our first webinar on July 11th at 4 pm EST, and the second on the 13th at the same time. We’ll be sending out reminder notices to those who attended the class at the show. I’m also about to start knitting him a tie . . . Seems he’s really into ties (did you notice the one he wore at the show?) . . . anyone have a good pattern?

We’re also beginning to work seriously on the Yarn Resource Catalog. Thanks to the generosity of the Yarn Group members who supported the Great Wall by sending in samples and additional skeins. With all the yarn provided, we’ll have enough to create several Catalogs to be made available to the textile and fashion professors across the country.

I think there were several other things that happened between the 13th and now, but I can’t quite remember them all. I do know, right after the show, I slept for an entire day.

The days prior to that, were filled with lots of excitement and activity. The June show this year really was a new world. The streets of TNNA were lined with great new products, new people, and old friends. The new Fashion Show (going online soon, I promise), the new Great Wall and Discover What’s New area all added to the fun. Attendance was up, spirits were high, and everyone could feel it.

So now that we’ve counted backwards to zero, I guess it is time to take a rest. Oh, except things are already in the works for Baltimore . . .

Tags:  Needlearts Show information  The National NeedleArts Association (TNNA)  TNNA Youth Outreach 

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"Of Food And Fiber: A Thread Runs Through It"

Posted By TNNA Staff, Friday, May 27, 2011
Updated: Friday, August 26, 2011

Quick note: When we first posted Doug’s fascinating blog, we forgot in our haste, to include the fabulous photos he sent. So sorry . . . So, I’ve uploaded them now so you can enjoy the feast.

We recently asked our members to help us out by providing us with "nourishing” information for TNNA’s blog. We appreciate how much experience and insight all of you have to offer, and wanted to create a place for you all to share those tasty tidbits.

We’re pleased to present our first course, from one of our long standing TNNA members Doug Kreinik. Bon Apetit!

"Of Food And Fiber: A Thread Runs Through It”

Thread development from a food fan: Doug Kreinik

Doug Kreinik, owner of Kreinik Manufacturing
Doug Kreinik, owner
of Kreinik Manufacturing

Inspiration for new products can come from many areas.This past winter, for example, inspiration for a new group of Kreinik metallic thread colors came from German and Polish glass Christmas ornaments that look like sugar-coated candy.After admiring the bright, crystalline colors, I came up with a grouping of similar shades that would make beautiful needlework threads.After playing in the lab with my braiding equipment, I narrowed it down to nine colors thathad the potential to become a great stitching palette. In fact, almost instantly these yummy colors began to take on a life of their own.

In the lab, our staff puts any potential colors to discussion: First, are the colors different from existing colors? Do they have value and purpose for a stitcher, knitter, crotcheter, jewelry maker and quilter? Are they exciting? After all, from the time we are born, we respond to colors; and so, would these colors be exciting and fun?

If these colors passed these tests, then came the name game. Every Kreinik staff member participates in naming threads, and we also ask opinions of shop owners and designers. We like to make the naming of colors a group contest.

Delicious Candy Colors
Delicious Candy Colors
For this particular color group, we spread the spools on the lunchroom table and immediately began thinking about food, candy and desserts. The first two colors struck us as Cotton Candy and Rock Candy. That was easy.Then someone came up with Golden Gum Drops for the mustard color and Lollipop Lemon for the luscious lemon.

I love adjectives because they make words more descriptive, thus giving the mind better pictures and sometimes an emotional connection. My wife, for instance, loves Key Lime Pie since she is from New Orleans, so the limey green thread got that dessert for a name.The idea of Sugar Plum Pies gave us our purple.Coffee Toffee won the vote for the sandy brown color, even though I wanted to name it Baklava (because I love that sugary Mediterranean delicacy with its honey and nuts).The bright orange looked to us all as Orange Sherbet.


Needless-to-say, by the time this thread-naming exercise was ending, our collective sweet tooth was calling. So we topped it off with Marshmallow for the bright white thread color. That was the icing on the top of the cake. Oh, my, what a great plate of delicious desserts, sitting right in front of me.

A Sampling of Kreinik's Colors
A Sampling of Kreinik's Colors
When it came time to create the TNNA show display of our new colors, the theme was obvious: the display included a plateful of candies and desserts. I must say, the display garnered a lot of attention, as stitchers saw the treats and fell in love with the new colors, kind of like kids in a candy store.

So you see, for a thread maker, inspiration can come from anywhere. Now when I look at delectable desserts, ethnic food, or other pleasing plates, I start thinking about potential new thread colors. I’m always hungry for good food and creativity.

Tags:  creativity  crochet  embroidery  fibers  Kreinik Manufacturing  Marketing Needlearts  metallic  needlework  Needlework News  threads 

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Over $20,000 Worth of Valuable Prizes from TNNA and Hart Business Research

Posted By TNNA Staff, Tuesday, April 12, 2011
Updated: Monday, August 22, 2011

TNNA Needlearts Business Innovation AwardsYou really won’t believe the amazing prizes being offered by TNNA members for the winners of the BIA, Business Innovation Awards. This new competition is being sponsored by TNNA and Hart Business Research . . . you know, India Woods . . . if you’ve been to TNNA’s trade shows, you’ve heard her talk — very eloquently — about the industry surveys she’s conducted. She’s uncovered a wealth of information about specialty needlearts, and has really helped us all better understand and explain our industry.

There’s over $20,000 in awards . . . and the deadline is looming. April 21st, the door of opportunity will close.

There are four main criteria for choosing the winners:

  1. innovation of a business initiative
  2. measurable impact on business
  3. usefulness of application as a case study for others
  4. use of information from The State of Specialty NeedleArts 2010 report

Winners will be announced at the June Needlearts Market in Columbus OH and will come from each of the membership categories.

The sponsors and prizes are extensive . . . and worth the effort to take the time to read through:

Yarn Retailer Award
Gold Sponsor:

  • Trendsetter Yarn – $250 CASH and $500 gift certificate

Silver Sponsors

  • Westminster Fibers – $300 gift certificate
  • Lantern Moon – $250 gift certificate
  • Yarn Market News Magazine – $250 CASH and one ticket to the YMN Smart Business Conference in 2012 ($950 value)
  • Bryson Distributing, LLC – $250 CASH

Yarn Wholesaler Award
Gold Sponsor:

  • Interweave – $750 CASH and advertising package valued at $7,500

Needlepoint Retailer Award
Gold Sponsor:

  • The Point of It All Designs – $500 gift certificate for canvases and $100 for High Cotton

Silver Sponsors:

  • Bryson Distributing, LLC – $250 CASH
  • Needlepoint Now – quarter-page ad ($280 value)
  • DJ Designs – $300 gift certificate for needlepoint canvas designs

Needlepoint Wholesaler Award
Gold Sponsor:

  • Needlework Retailer Magazine – half page ad in three issues ($2,745 value)

Counted Thread & Embroidery Retailer Award
Gold Sponsor:

  • Spool Magazine – listing on "Road Trip” ($800 value), article about your store, and one year of inventory of Spool ($792 value)

Silver Sponsors:

  • Kreinik Manufacturing Company – $250 gift certificate
  • Westminster Fibers – $300 gift certificate for Anchor Brand threads, floss and needlecraft kits

Counted Thread & Embroidery Wholesaler Award
Gold Sponsor:

  • Needlework Retailer Magazine – half page ad in three issues ($2,745 value)

Silver Sponsor:

  • Interweave – one full page ad in PieceWork Magazine (value $2,675)

For more information on the TNNA Business Innovation Awards go to www.TNNA.org.

You can even nominate your own company.

Don’t be shy. It only takes a few minutes to fill out the nomination form.

This is a great opportunity to be recognized by your peers and your customers, or to recognize someone else you feel is worthy of our applause.

Tags:  BIA awards  Business Innovation Awards  crochet  cross-stitch  embellishment  embroidery  Hart Business Research  India Woods  knitting  Marketing Needlearts  n  Needlearts Show information  Needlework News  The National NeedleArts Association (TNNA)  TNNA Product Segment Group & Section Information 

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Students: TNNA Memorial Scholarship and PiPN applications due now!

Posted By TNNA Staff, Saturday, March 12, 2011
Updated: Monday, August 22, 2011

Every year, TNNA offers two $1000 scholarships for the purpose of higher education in the study of fiber arts or business to members’ children or children of members’ employees.

The scholarship was created to encourage and support TNNA members and their children to continue their education. Students are evaluated based on academics, extracurricular activities, test scores and recommendations. All applicants must be enrolled in an accredited educational institution.

This year, the deadline is April 1st . . . just around the corner.

To download an application, click here to access TNNA’s site and the required applications.

This is just one of the ways TNNA is supporting our industry’s future. The association’s internship program (PiPN), provides opportunities for students, whether or not they are related to TNNA members or member employees, to experience an on-site placement with one of TNNA member companies. After completing the PiPN program, participants are encouraged to join the PiPN Alumnae Group which provides them with a two year, TNNA student membership. This enables them to attend TNNA trade shows, take classes at member rates, and access Member only web site areas and articles.

2011 PiPN interns and apprentices will be announced within the coming weeks. If you’re a student, or pre-professional, interested in participating, don’t wait . . . apply now.

Tags:  apprenticeship  crochet  cross-stitch  internship  knitting  Memorial Scholarship  needlearts  Needlework News  PiPN  stitching  The National NeedleArts Association  The National NeedleArts Association (TNNA)  TNNA Youth Outreach 

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