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Local Yarn Shop Day

Announcing The First Local Yarn Store Day

April 21, 2018

Local Yarn Store Day is a brick-and-mortar yarn shop appreciation day created by TNNA Yarn Group. The inaugural LYS Day will take place on April 21 and is designed to show support for small businesses while bringing together a unique community of knitters, crocheters, weavers and spinners to drive awareness and celebrate the craft.

For the Retailer

Create a special event! Work with your favorite vendors on unique offerings available only in Brick and Mortar stores! This is our chance to show the benefits of the locally owned Yarn Store to the needle craft enthusiast. See information about the tool kit and guidelines for creating and selling dedicated Local Yarn Store Day items below.

Click here to get your shop on the list of participating stores. Send us your company name, city and state. Do you have a special promotion you are planning for April 21? Tell us and will we include that in your listing!

Click here to see participating stores.

For the Vendor

Show your appreciation and commitment to small, independent yarn shops and help drive old and new yarn-loving customers into local yarn stores on April 21. Work with your retailers and create special items and events available only through your local yarn stores! This is our opportunity to drive traffic to your retailers looking for your products! See information about the tool kit and guidelines for creating and selling dedicated Local Yarn Store Day items below.

Click here to the list your company as a participating vendor supporting Local Yarn Store Day and send us your company name, city and state.

Click here to see supporting vendors.

For Crafters Who Love Yarn

Calling all knitters, crocheters, weavers, spinners and general crafters! We know yarn stimulates your senses, from feeling the fibers to seeing the variety of colors, but you have to be in the store to experience it. This is your chance to celebrate everything you love about yarn and help others enjoy those same experiences. Teach a friend to knit and bring them to your local yarn shop on April 21! Share your passion for the craft and your favorite yarn store on social media.

Local Yarn Store Day will feature items from your favorite yarn companies and designers that will only be available at brick-and-mortar local yarn shops.  

Show Your Support and Participate in LYS Day

Toolkit to Help You Promote  Local Yarn Store Day

In the few weeks, you will have access to a toolkit that will provide you with the essentials to help you show your support, promote Local Yarn Store Day to your community and announce events taking place at your store or retailer’s store. The toolkit will include:

  • The LYS Day Logo: Click here to download the logo.
  • A suite of LYS Day graphics, including web banners and social media graphics
  • Copy for your website
  • Social media posts
  • Email messaging

Stay tuned for the LYS Day Toolkit!

Creating Dedicated Local Yarn Store Day Products?

You can plan special giveaways for your neighbors and develop promotional items like project bags, mugs, t-shirts and more. As the special dedicated Local Yarn Store Day item is dedicated to this event, we request that all participating retail stores keep these items exclusively to in-store sales and that all online selling wait until January 1, 2019.

Follow LYS Day on Social Media

Hear about all the latest activities and happenings on social media. Use and follow the hashtag #LYSDay

   Localyarnstoreday
   @localyarnshopday


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TNNA 2018 Winter Market