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Saturday Classes

June 11, 2016

Walter E. Washington Convention Center | Washington, DC

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Teach to Sell; Sell to Teach (S102B)

Business
Start: 7:45 a.m.
End: 9:45 a.m.
Room: 203B
Mbr: $45.00
Non: $65.00
Max: 20
Presenter: Jane Patrick
Sponsor: Schacht Spindle Co., Inc.

Dynamic classes designed to engage your customers are key to a successful shop. In this class you’ll look at how to create great classes that result in sales. Creating classes, developing curriculum, finding enthusiastic teachers, and pricing classes right are key to selling to your customers. We’ll focus specifically on weaving and spinning, but you can apply the ideas in this workshop to just about any class you offer.

Business
Skill Level: For All Skill Levels
Supplies: Students should bring pen or pencil to take notes.
Material Fee: None.
Homework: None.

"You Want Me To Do What to My Knitting?!" An Introduction to Steeks (S103T)

Technique (Knitting)
Start: 7:45 a.m.
End: 9:45 a.m.
Room: 204A
Mbr: $45.00
Non: $65.00
Max: 20
Presenter: Kyle Kunnecke
Sponsor: TNNA

Cutting your knitting may seem the stuff of nightmares, but when you’re in a controlled environment and following a few simple steps, it’s a tool that makes stranded knitting a dream. In this workshop you’ll face your fears while learning the skills required to steek knitted fabric, and you’ll explore the necessary steps to create a beautifully finished edge. Once you’ve learned a few ways to divide the fabric, you’ll continue the adventure by learning how to install a zipper by hand.

Technique: Knitting
Skill Level: Beginner
Supplies: Students should bring worsted-weight, solid-color wool in the main color of your swatch; a second partial ball in a color that complements/contrasts with the swatches; circular knitting needles one size smaller than those used for your homework swatch; and your knitting bag filled with the usual treasures.
Material Fee: $7.00 (Please pay instructor onsite; correct change is appreciated.)
Homework: Provided in website link.

Managing Cash Flow (S104B)

Business
Start: 7:45 a.m.
End: 9:45 a.m.
Room: 204B
Mbr: $45.00
Non: $65.00
Max: 40
Presenter: Patty Lyons
Sponsor: TNNA

Have you ever been caught in the rain without an umbrella? Master the tools of managing your cash flow, and you'll create your business' weather report. In a specialty business, cash flow is the number one problem for retailers, so learn to prepare. You'll focus on looking at sales history as a way to set your cash-flow budget, and you’ll see how the difference between accrual accounting and cash-drawer accounting is the difference between profitability and cash on hand. Learn how to better control your staffing budget and your inventory turns. You’ll also learn some strategies to get through the rough patches.

Business
Skill Level: For All Skill Levels
Supplies: Students should bring a laptop with Excel.
Material Fee: $2.00 (Please pay instructor onsite; correct change is appreciated.)
Homework: None.

Make the Most of Your Online Presence (Even Without a Shopping Cart) (S105B)

Business
Start: 7:45 a.m.
End: 9:45 a.m.
Room: 204C
Mbr: $45.00
Non: $65.00
Max: 40
Presenter: Gwen Bortner
Sponsor: TNNA

You have a website, right? All serious businesses do! But are you maximizing the potential of this key piece of marketing real estate? As each year passes, your online presence becomes more and more critical to finding new customers, maintaining a relationship with existing customers, and re-engaging former customers. Learn what pages are critical, what to ask your webmaster, and the simple elements to add to engage your customers.

Business
Skill Level: For All Skill Levels
Supplies: Students should bring a pen or pencil to take notes.
Material Fee: None.
Homework: None.

Vase with Flowers (S106T)

Technique (Needlepoint)
Start: 7:45 a.m.
End: 9:45 a.m.
Room: 205
Mbr: $45.00
Non: $65.00
Max: 12
Presenter: Cynthia Thomas
Sponsors: TNNA, Needledeeva, Treenway Silks, River Silks, Gloriana, Planet Earth Fiber, Access Commodities, Lee's Needle Arts/Colonial Needle, Rainbow Gallery, Kreinik Manufacturing Co. Inc.

This canvas will offer your students the chance to expand their stitching knowledge as they create this 18-count “Vase with Flowers” from Needledeeva. You’ll create the ribbonwork flower petals with ribbon from Treenway Silks, River Silks, and Gloriana Threads. The center of the flowers will consist of a French knot slip with twisted cord. You’ll create the leaves using Planet Earth 6-ply silk and Brussels lace. For the vase, you’ll use Accentuate floss and Rainbow Gallery threads and utilize a trellis pattern to create the illusion of crystal. You’ll create the wallpaper with an open-work pattern.

Technique: Needlepoint
Skill Level: Intermediate
Supplies: Students should bring 10x12-inch stretcher bars, tacks to attach canvas to stretcher bars, the usual stitching supplies, and any needed light or magnification.
Material Fee: $10.00 (Please pay instructor onsite; correct change is appreciated.)
Homework: None.

How To Prosper in the Changing LYS World (S107B)

Business
Start: 7:45 a.m.
End: 9:45 a.m.
Room: 206
Mbr: $45.00
Non: $65.00
Max: 20
Presenter: Larry Hart
Sponsor: TNNA

In the changing LYS world, learn how to attract and keep a diverse clientele of all ages, races, and genders. The focus is on creating a welcoming, customer-centered business that will set your shop apart from chain stores, discounters, and Internet shopping. It’s not the yarn you sell—it’s the people who buy the yarn, needles, books, and classes who are most important. You’ll also learn how to use your email lists to survey existing customers and social media to discover what these folks really want. It isn’t as daunting a task as you might think, and it can be really fun.

Business
Skill Level: For All Skill Levels
Supplies: Students should bring a pen and paper to take notes.
Material Fee: None
Homework: a list of the challenges you believe your shop and other local yarn stores need to overcome to grow and prosper in the years ahead.


Basic Garment Grading for Designers (S110T)

Technique (Other)
Start: 7:45 a.m.
End: 9:45 a.m.
Room: 209A
Mbr: $45.00
Non: $65.00
Max: 25
Presenter: Jill Wolcott
Sponsor: TNNA

Know the rules and how to apply them to your designs so you can confidently grade your garments into multiple sizes. Consider the roles of ease, styling, and stitch pattern; and learn how to make decisions that honor your work and make the garment wearable. Apply to a simple spreadsheet (either digital or paper), and work with a flat pattern to cement the concepts. (This is a shorter version of a class previously taught by Jill Wolcott and Jeane deCoster.)

Technique: Other
Skill Level: Intermediate
Supplies: Students should bring a pencil and pen, and a calculator. (A computer may be substituted.)
Material Fee: $15.00 (Please pay instructor onsite; correct change is appreciated.)
Homework: None.

Understanding Symbol Crochet (S111T)

Technique (Crochet)
Start: 7:45 a.m.
End: 9:45 a.m.
Room: 209B
Mbr: $45.00
Non: $65.00
Max: 30
Presenter: Edie Eckman
Sponsor: TNNA

More and more crochet patterns are using international crochet symbols. With symbol crochet, you can see what your stitch pattern is supposed to look like, and you can see the relationship of the stitches to one another. Many crocheters find these patterns easier to follow than written-out instructions—they make it easier to avoid mistakes! Learn the fundamentals of symbol crochet, and see how this universal crochet language makes it easy to read patterns from any country.

Technique: Crochet
Skill Level: Intermediate
Supplies: Students should bring smooth, light-colored, worsted or sport-weight yarn; the appropriate-sized hook, a pencil, and scissors.
Material Fee: $1.00 (Please pay instructor onsite; correct change is appreciated.)
Homework: None.

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