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EDUCATION SCHEDULE

New this year, TNNA classes are categorized by five objectives to help you select the class that best matches your education needs. See the objectives and listing below. Sign into Attendee Registration for the complete class presenter information, fees, and materials needed.

Business Data Made Simple: Learn to effectively manage cash flow, plan
your marketing, and invest in your future using data
you already have.
Expanding Your Expertise: Develop new skills and techniques to grow your
business and increase profits.
The Two-Way Conversation: Learn how to effectively engage with customers and
vendors through various communications channels. 
Leveraging New Tools & Technology: Gain insight into the latest tools and technology,
including social media, photography, software, and
mobile devices. 
Building Better Business: Learn how to brand your business in this day-long
education session. 

 

THURSDAY, JANUARY 19
1:00 p.m. – 3:00 p.m. Create an Employee Handbook -B105

Presented by: Stacey Trock

Admission: Member – $45| Non-member – $65

Whether you run a shop with a co-owner or have multiple employees, an employee handbook is crucial to a smooth-running business. 
A good handbook will be your best companion and at the conclusion of this class, you will leave with a draft ready to be filled in with details. A handbook contains an explanation of the policies and goals of your shop, as well as step-by-step listings of procedures critical to daily implementation. A quality handbook saves you time, as employees become more self-reliant and fewer hiccups occur. Discussion points in this class include identifying recurring tasks in the shop that require procedures, determining whether a social media guide is required and identifying trouble spots in the running of your particular shop. Won't it be nice to be able to reply, "you can find that information in the handbook!"?

Class type: Business | Skill level: All skill levels

 

12:00 p.m. – 6:00 p.m.  Beautiful Two-Color Brioche: Learn It to Teach It - K101

Presented by: Christine Bylsma

Admission: Member – $100 | Non-member – $120

Brioche is difficult, true, but it's a great technique to stretch your best knitters - and you - to keep them challenged. It's also beautiful and fun when you get the hang of it. This class will teach you the fundamentals of two-color brioche on a take home scarf project. Once you learn it, we will focus on how to teach it to your customers - the tricks, mnemonic devices and tools to make it a new revenue stream for you.

Class Type: Technical | Skill Level: Advanced

Supplies to bring: Yarn and needles will be provided. Bring writing materials, removable stitch markers, cable needle, scissors and other knitting basics you usually use

 

1:00 p.m. – 3:00 p.m. Noah's Tooth Fairy Ark - N100

Presented by: Sandra Arthur

Admission: Member – $57 | Non-member – $77

The wonderful ark door awaits that precious tooth for the fairy to gather up and leave her reward.  The cut canvas is 12" x 14” and a design area of 6.5" x 9.5".  The ramp door is on separate canvas of 8" x 8 cut size. We will work on an appliqué` technique for attaching the ramp door, fun with Bella Lusso wool, silk ribbon, adding cute wheels on the pull toy, maybe a button or two and many other techniques and embellishments to consider.

Class Type: Technical | Skill Level: Intermediate

Supplies to bring: Stretcher bars needed for two canvases - one 12" x 14" and one 8" x 8"; tape (not required), method to attach canvases to stretcher bars, normal stitching supplies such as various needles, magnification, etc.

 
1:00 p.m. – 3:00 p.m.  Retail Marketing Strategies: Effectively Using Social Media to Create an Engaged Community and Boost Sales - T101

Presented by: Lucinda Iglesisas

Admission: Member – $45 | Non-member – $65

Participants will learn strategies for effective marketing with the use of social media.  Building a community and connecting with knitters is the foundation of a great retail marketing strategy. Social Media is a perfect tool for achieving high sales results. Learn the best practices for using Facebook and other social media to create an engaging community without paying for ads.  The participants will explore what truly makes their business unique and learn how to capitalize on it through social media.

Class Type: Business | Skill Level: All Skill Levels

Supplies to bring: Pen/pencil and paper

 

12:00 p.m. – 3:00 p.m.

We Can Change That - Sweater Redesign - K106
Presented by: Patty Lyons
Admission: Member – $68| Non-member – $88
How many times has a customer said, “I’d like that sweater but I wish it had…”. Learn the simple math to change basic sweater elements. Using a simple pattern as a base, we will work through changing a crew neck to a V neck, changing the sleeve length, adding waist shaping and more. Learn how working a sweater in a different gauge can be to your advantage. Help your customer make every sweater pattern their own! NOTE: Math is used in sweater design.
Class Type: Technique | Skill Level: Intermediate
Supplies to bring: Calculator, ruler, paper and pencil

3:30 p.m. – 6:30 p.m. Knitting Tips, Tricks and Hints - K102

Presented by: Lily Chin

Admission: Member – $66 | Non-member – $86

Learn all the little secrets to make knitting life easier and better.  Find out how to cast on in two-tail method without running out of the second tail.  Join a new skein of yarn or a new color without losing that first stitch.  See ways of attaching buttons as you work.  Create invisible circular bind offs on a neck where the beginning and end are absolutely imperceptible.  Weave in those little ends that are too short to put through a darning needle.  Take away lots of small “fix-its” and improve those details.

Class Type: Technical | Skill Level: Intermediate

Supplies to bring: All homework, extra dpn’s, crochet hooks of various sizes, tapestry needles, extra circular needles, worsted wt. yarn of various light colors, a shank button, dental floss (4", waxed preferred)

 

3:30 p.m. – 5:30 p.m.  Make Your Newsletters Pretty: Graphic Design 101 - L102

Presented by: Merri Fromm

Admission: Member – $45 | Non-member – $65

You don’t need to spend a lot of money, or get a college degree in design, to create professional looking and beautiful print and online work. See simple tricks and techniques that apply to most software (we will be using Microsoft Word). Learn about: typography and style sheets, photo direction and filters and how to create attractive layouts. Also learn to create simple illustrations and graphics (even if you can’t draw!); hints to finding free stock illustration and photography (without violating copyright laws); and ways to reproduce your work economically and efficiently.

Class Type: Business | Skill Level: Beginner

Supplies to bring: Pen/pencil and paper

 

3:30 p.m. – 5:30 p.m.  Fill Your Classes - T103

Presented by: Tara Swiger

Admission: Member – $45 | Non-member – $65

Want to connect with your customers and provide a service they can't get online? Tired of cancelling classes because no one registers? Teaching classes at your shop builds lasting relationships with loyal customers, but many owners struggle to bring in enough students to make it worthwhile.  In this workshop, we'll cover the entire process, from class creation (how to make sure you are offering classes your customers really want) to filling the class with eager students, and bringing them back class after class. Throughout the class you'll apply what you've learned to your own business, and you'll leave with a plan to share your very next class!

Class Type: Business | Skill Level: All Skill Levels

 

3:30 p.m. – 5:30 p.m. Pricing Strategies and Goals in Retail  - B103

Presented by: Patty Lyons

Admission: Member – $46 | Non-member – $66

Do you have a product pricing strategy? How do you decide the best price for your products? What about your pricing goals? After getting a firm grasp of retail pricing basics such as margin v.s. markup, gross profit margin, markup percentage & gross margin percentage we’ll explore seven difference pricing strategies, five different pricing goals how they affect your bottom line . . . how much money do you need your inventory to make for you each year.

Class Type: Business | Skill Level: All Skill Levels

 

FRIDAY, JANUARY 20 
9:00 a.m. – 4:00 p.m. Building Better Business: Branding Your Business

Presented by: Tara Swiger

Admission: Member – $195 | Non-member – $215

Reformatted for 2017, this day-long education session will teach you what you need to know about branding your business. Your class fee includes breakfast, the all-day session, and an interactive luncheon with a panel of fellow retailers sharing their own business success stories.

Class Type: Business | Skill Level: All Skill Levels

 

9:00 a.m. – 4:00 p.m. Kirk & Bradley Mews House (Needlepoint) - N108
Presented by: Virginia Barney
Sponsored by: Kirk & Bradley
The Kirk and Bradley Mews House Canvas is one of the newest additions to their line of Thoroughly English Needlepoint. It is stitched with a variety of threads from Planet Earth Fibers, Rainbow Gallery, Threadworx Overdyed Floss, Straw Silk, and beads from Sundance Designs. Ribbon techniques will use River Silks ribbon. This is certainly a class your customers will love for you to share with them!
Class type: Technical | Skill level: Intermediate
Supplies to bring: Embroidery scissors, laying tool, brass tacks, one pair each of 16" and 24” stretcher bars and any other supplies you may normally use to stitch. Stitchers should bring extra lighting if needed.
Admission: Member – $100 | Non-member – $120 
9:00 a.m. – 12:00 p.m. Crochet for Cowards - K104

Presented by: Melissa Leapman

Admission: Member – $75| Non-member – $95

Want to learn how to crochet or the best way to teach crochet?  Come to this workshop and learn the basics from popular author and teacher Melissa Leapman!  In three short (and fun) hours, you'll have all the skills needed to create a beautiful in-class project and you'll be able to answer your crochet customer's concerns back in your shop. Bonus: Take the project back to the shop and start a great crochet-along!

Class Type: Technical | Skill Level: All Skill Levels
Supplies to bring: Smooth worsted-weight yarn in several colors for learning, 300 yards of heavy worsted-weight yarn for first class project (4 sts = 1"; hand-dyed or variegated is OK), and scissors.

 

9:00 a.m. – 12:00 p.m.  The Best Kept Secrets of the Most Successful Shops and How to Take Them Home - L101

Presented by: Christine Bylsma & Bobbi Kreb

Admission: Member – $65 | Non-member – $85

Learn the best kept secrets of successful needlework shops and how to make them work in your shop.  Chris has learned first-hand what makes shops successful as she has been a voyeur in shops all over the world while teaching and traveling. Bobbi owns and operates a successful yarn shop in the Midwest, won the first TNNA Innovations Award, and has a doctorate in organizational development.  Spend 3 hours learning the secrets and developing a plan for implementing successful changes in your shop.  Retailing is a difficult business in this economy, learn how to stay ahead of curve with new ideas you can apply to YOUR business.

Class Type: Business | Skill Level: All Skill Levels

Supplies to bring: Pen/pencil and paper

 

10:00 a.m. – 12:00 p.m.  Shopping Expedition - N105

Presented by: Cynthia Thomas

Admission: Member – $55 | Non-member – $75

Thank goodness he’s not driving!  Puppy waits in the car with all the Christmas packages on top in this 18 count design from The Artists’ Collection.  The packages are stitched with Neon Rays and Sprinkles with the bows using Kreinik metallic in three different techniques. The car has been decorated with a wreath made out of gathered Flair and beads and sporting a big red bow made on a fork.  Swarovski crystals will be attached for one of the head lights.

Class Type: Technical | Skill Level: Intermediate

Supplies to bring: 7"x8" stretcher bars, tacks or staples to attach canvas to stretcher bars, usual stitching supplies, light and magnifier if needed

 
10:00 a.m. – 12:00 p.m.  Best Friends - N104

Presented by: Laura Taylor

Admission: Member – $65 | Non-member – $85

Watch this unlikely pair become best friends for life! Your layers of stitches, beaded details and embellishments will give this elegant portrait a charm and vitality to complete the scene. This canvas is all about the details. From the soft collar on her dress to the vibrant colors of the peacock's feathers you'll be working delicate stitches, layered stitches, an open background and a variety of beading techniques. This proper lady and feathery friend are sure to become shop favorites!

Class Type: Technical | Skill Level: Intermediate

Supplies to bring: Tapestry needles in Size 20 and 22, beading needles, scissors, tacks, 11"x13" stretcher bars, painter's tape, glasses or magnifier

1:00 p.m. – 3:00 p.m.  Thumbelina and Friends -N106

Presented by: Cynthia Thomas

Admission: Member – $55 | Non-member – $75

Thumbelina is waiting for Christmas morning while her friends Cheto and Mini inspect interesting packages.  We’ll use a variety of stitches such as interlocking Gobelin, Traméd lines, scotch variations, fern, and several new combination patterns created just for this design.  A variety of techniques will be used to create the various bows including mock ruching and pierced ribbons.  We’ll use needle felting for the mouse.

Class Type: Technical | Skill Level: Intermediate

Supplies to bring: 23"x12" stretcher bars, usual stitching supplies, light and magnification, and frame holder (optional)

 

1:00 p.m. – 4:00 p.m. Ahead of the Curve: Designing Crescent Shawls -K105

Presented by: Melissa Leapman

Admission: Member – $67 | Non-member – $87

Versatile and practical, crescent shawls are the perfect year-round accessory. In this workshop, learn the secrets of bottom-up design, including a technique for super-easy faux short rows—with no “wrapping and turning” involved!

Class Type: Technical | Skill Level: Intermediate
Supplies to bring: Two homework pieces with yarn still attached, a few balls of three or four different colored smooth DK-weight yarn, size 6 (4mm) knitting needles, tape measure, sticky post-in notes, calculator, and scissors.
Homework:
 #1: With smooth DK weight yarn (please choose a light-ish color) and size 6 (4mm) needles, cast on 50 stitches. Work 5 rows of garter stitch (knit all stitches all 6 rows). Slip stitches onto a holder, leaving at least 25 yds of yarn attached.
 #2: With smooth DK weight yarn (please choose a light-ish color) and size 6 (4mm) needles, cast on 51 stitches. Slip stitches onto a holder, leaving at least 25 yds of yarn attached.

 

SATURDAY, JANUARY 21
7:45 a.m. – 9:45 a.m. Accounting Basics: Making Sense of the Numbers - B101

Presented by: Gwen Bortner

Admission: Member – $45 | Non-member – $65

In the world of the craft and hobby industry, many business owners enter into their new venture with minimal (sometime no) business expertise let alone detailed accounting knowledge. But all of those numbers are important! Understanding how they are generated and what they mean to your business can be the difference between success and failure. Learn to read your monthly reports, analyze the data and make informed business decisions. The information is there, you just have to make sense of the numbers.

Class Type: Business | Skill Level: All Skill Levels

Supplies to bring: Information associated with homework and pen or pencil for taking notes

 

7:45 a.m. – 9:45 a.m. Strategies for Handling Difficult Customers and Your Online Presence - T105

Presented by: Stacey Trock

Admission: Member – $45 | Non-member – $65

You can't run a yarn store without running into a difficult customer that either makes you uncomfortable or can tarnish the atmosphere in your shop. And with social media, one cranky customer can grab a virtual megaphone and sully your shop's reputation. This new internet environment makes managing difficult customers even more important than ever before. In this class, we will discuss two crucial components of managing challenging customers: confronting and appeasing difficult persons in your shop and monitoring and replying to shop reviews online. Even if your shop isn't active on social media, your customers may be, so monitoring your image is a crucial component of your shop's success. Practical strategies covered in this course include how to: create a social media monitoring plan, implement an employee handbook for managing difficult customers, identify different types of problematic customers and best replies, create 'canned' replies to gracefully handle any incident.

Class Type: Business | Skill Level: All Skill Levels

7:45 a.m. – 9:45 a.m. Teaching Knitting to Newbies - K103

Presented by: Melissa Leapman

Admission: Member – $47 | Non-member – $67

Learn the best way to teach newbies to knit! In a few short hours, see how popular author/teacher Melissa Leapman uses a fun and funky hat pattern to introduce all the essentials of basic knitting! As we know, new knitters = new customers!

Class Type: Technical | Skill Level: All Skill Levels
Supplies to bring: Approximately 75 yards of chunky-weight yarn that knits to 14 sts = 4" (such as Plymouth Yarn's Baby Alpaca Grande), sie US 10.5 (6.5mm) 16" knitting needles, size US 10.5 (6.5mm) circular knitting needle (16" in length), set of four or five size US 10.5 (6.5mm) double-pointed knitting needles, and scissors.

 

7:45 a.m. – 9:45 a.m. Sleigh Master - The Artists Collection - N103

Presented by: Janeann Sleeman

Admission: Member – $60 | Non-member – $80

The Sleigh Master glides through a diagonal plaid background and over the snow to deliver an important present.  Join the ride as we stitch this new Mile High Princess canvas from The Artists Collection.  You will learn how to construct a centered diagonal paid and take this 5 by 5.5" stitched canvas area back to your shop to introduce the technique to your customers.  The canvas also has new twists created from familiar stitches and threads.  Threads are provided by Kreinik, Planet Earth, Rainbow Gallery, Caron, DMC and Amy's Burmilana.  Braids and embellishments that create texture and dimension are from Access Commodities, Sundance Designs, and The Collection.  The detailed stitch guide instructions and charts include an area map of the canvas to make it easier for you to teach and/or your customers to follow, regardless of their stitching abilities.

Class Type: Technical | Skill Level: All Skill Levels

Supplies to bring: 8" x 9" stretcher bars, tacks and needles including sizes # 20, #22, #24 and #10, scissors and other normal stitching supplies

 

7:45 a.m. – 9:45 a.m. Tools for Your Successful Inventory Management - L103

Presented by: Patty Lyons

Admission: Member – $47 | Non-member – $67

Inventory control is the secret to healthy cash flow and a happy store.  But inventory control is so much more than “what should I buy.” In this class we’ll explore the information every retailer needs to get from their business before they can understand best buying practices. We’ll explore what your POS can / should be telling you, sales reporting, taking inventory and cycle counts, as well as basics of sales projections.  We’ll look at the top 5 secrets to improving your inventory turn, and finally we’ll put it all together to explore strategies you can employ on the TNNA sales floor and when you get back to your shop.  Make this year the year of inventory control!

Class Type: Business | Skill Level: All Skill Levels

Supplies to bring: Laptop with Microsoft Excel (optional)

 

7:45 a.m. – 9:45 a.m. Open To Buy and Other Scary Stuff - B104

Presented by: Judith McCabe

Admission: Member – $45 | Non-member – $65

Some of us want to run screaming from the room when the business side comes up, especially creating that open to buy, we know we need to but it just seems overwhelming.  We will explore some simple tricks to help your bottom line through using calendars and your computer to create event schedules, marketing plans and better control you inventory and your profitability.

Class Type: Business | Skill Level: Beginner

Supplies to bring: Pen and paper

 

12:00 p.m. – 3:00 p.m. Creating Schematics with Illustrator - L105

Presented by: Elizabeth Whiteside

Admission: Member – $65 | Non-member – $85

Segments make you doubt your sanity? Beziers driving you round the bend?  Learn how to make the pen tool obey in this class on drawing garment schematics with Adobe Illustrator. In addition to building pen tool proficiency, class will cover: using basic workspace elements like guides and grids; creating and manipulating shapes and points; using fill and stroke options; adding text; using align and distribute tools; scaling, rotating and reflecting objects; and exporting schematics for production.

Class Type: Business | Skill Level: Beginner

Supplies to bring: Laptop with Adobe Illustrator loaded and charged battery, pencil and paper

SUNDAY, JANUARY 22
7:45 a.m. – 9:45 a.m. Managing Cash Flow - B102

Presented by: Patty Lyons

Admission: Member – $47 | Non-member – $67

Have you ever been caught in the rain without an umbrella? Master the tools of managing your cash flow and you'll create your business's weather report. In a seasonal specialty business, cash flow is the number one problem for retailers, so learn to prepare for stormy weather. We'll focus on looking at sales history as a way to set your cash flow budget, and how the difference between accrual accounting and cash drawer accounting is the difference between profitability and cash on hand. Learn how to better control you staffing budget, your inventory turns, as well as how to increase your turn rate. Finally we'll look at strategies to get through the rough patches when your cash flow is all out and no in. Find some stability in an unstable market and you'll always have your umbrella!

Class Type: Business | Skill Level: All Skill Levels

OPTIONAL: laptop with Microsoft Excel

 

7:45 a.m. – 9:45 a.m. Email Marketing for Yarn Shops - T102

Presented by: Tara Swiger

Admission: Member – $45 | Non-member – $65

The most effective way to reach your customers, build trust, and increase loyalty is by sending an email. In this workshop you'll learn why you need an email list, how to get people on your list, and what to send to effectively bring more customers into your shop. But you won't just learn theory, you'll apply what you learn to your own shop and during the workshop you will create a plan of what exactly to send in your next emails. Don't have time? We'll cover ways to automate and simplify your plan so that you can do stay consistent and effective. A workbook will be provided so students who take this class will walk away will a clear plan to implement their learning.

Class Type: Business | Skill Level: All Skill Levels

 

7:45 a.m. – 9:45 a.m. Whimsical Wreath - N107

Presented by: Suzanne Vallerie

Admission: Member – $55 | Non-member – $75

This vibrant piece by Melissa Prince will be the perfect piece to bring back to your shop to teach. The stitch guide will include three levels of difficulty for each section of the design.  Options A will be be geared towards late beginners, mostly stitchery.  Options B are for intermediate which include beading and ribbon work.  Options Care advanced techniques.  This allows you as a teacher to tailor the class to your students, as well as empowering a stitcher by making choices within the instruction of a stitch guide.

Class Type: Technical | Skill Level: Intermediate

Supplies to bring: 10 x 10 stretcher bars

 

7:45 a.m. – 9:45 a.m. Blogging and Social Media for Yarn Shops - T104

Presented by: Stacey Trock

Admission: Member – $45 | Non-member – $65

As a shop owner, you’re constantly brainstorming ways to keep encourage returning customers to stop by and attract new ones. You take care to tidy up how your shop looks on the inside… but are you as mindful of your shop’s online presence?

Class Type: Business | Skill Level: All Skill Levels

 

7:45 a.m. – 9:45 a.m. Pumpkin Cone... Ghostie - N102

Presented by: Joan Loar and Ruth Dilts

Admission: Member – $45 | Non-member – $65

Kirk & Bradley have a new series of Pumpkin Cones… ready to stitch and embellish for Halloween.  This handsome fellow will be embellished with interesting stitches and silk, velvet and metallic threads from Kreinik Manufacturing, Rainbow Gallery and Wiltex Threads, and there’ll even be a few sequins from Sundance Design.  He will be a fun and profitable class for you to teach in your shop, and because of his size, he could be finished in time for your Halloween deadline.

Class Type: Technical | Skill Level: All Skill Levels

Supplies to bring: Size 22 and 24 tapestry needles, one pair each of 7" and 10" stretcher bars, brass tacks or staples, embroidery scissors, laying tool, other normal stitching supplies, and additional light if necessary

 

7:45 a.m. – 9:45 a.m. Three Surprising Factors That are Seriously Damaging Your Business - B100

Presented by: Gwen Bortner

Admission: Member – $45 | Non-member – $65

Almost every shop has at least one of these factors, lots of shops have all three and they may not be what you think. They are ubiquitous so we assume they are necessary, but is that fact or fiction? Learn which three elements are hurting your business. Discover why each has a negative impact and alternatives with positive results. Stop reinforcing the bad behaviors of consumers (the people who want stuff for free) and build an environment for customers (the people who value your business and are willing to pay).

Class Type: Business | Skill Level: All Skill Levels

Supplies to bring: Pen/pencil and paper

 

7:45 a.m. – 9:45 a.m. Choosing a POS - L100

Presented by: Oz Barron

Admission: Member – $45 | Non-member – $65

Looking at starting with a POS? Looking to move to a new POS? Confused by all the language and options? This class will help the shop owner understand the maze of terminology and technology involved in evaluating and choosing a Point of Sale system. The class will not be focused on any one POS system or computer platform. You'll leave with a better understanding of what a POS can do for you as well as a better understanding of the technologies involved.

Class Type: Business | Skill Level: All Skill Levels

Supplies to bring: Pen/pencil and paper

 

12:00 p.m. – 3:00 p.m. Increase Profits – Create Classes -T100

Presented by: Gwen Bortner

Admission: Member – $45 | Non-member – $65

Does your shop offer a variety of classes throughout the year? If you shop sells needle arts, you need to be offering classes. If not, you are missing a valuable revenue stream for your business. Shops that offer a mix of classes are able to create new customers, develop shop loyalty and increase sales all with minimal effort. Learn how to build successful relationships with independent instructors, develop classes that sell product and organize class registration to make it a painless process for everyone involved.

Class Type: Business | Skill Level: All Skill Levels

Supplies to bring: Pen/pencil and paper

 

 

   


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Questions? Email us at info@tnna.org. We've received a high number of phone calls this week with questions on the TNNA Winter Trade Show. To aid in the response time and ensure you don't hear a business signal, we recommend emailing TNNA directly for prompt support.

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