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TNNA 2017 Summer Trade Show Class Previews: Zontee Hou

Posted By TNNA Editor, Tuesday, May 16, 2017
Updated: Friday, May 12, 2017

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TNNA 2017 Summer Trade Show Class Previews 

Spotlight on Zontee Hou

Zontee Hou

The TNNA 2017 NeedleArts Summer Trade Show, taking place June 10-12, 2017 in Columbus, Ohio, is the perfect place for needlearts professionals to learn about the newest products and techniques in the industry!

Register today and choose from more than 40 classes taught by 20 industry experts, including several new to TNNA shows! Learn techniques and strategies to help you run your business and exchange ideas and best practices you can implement when you return to your shop. But hurry, once a class is sold out, it will no longer be available for selection.

Today's spotlight is on classes being taught by Zontee Hou. Read on below for a teaser of Zontee's classes and her thoughts on the importance of education for needlearts professionals.

Zontee is teaching the following classes at the 2017 Summer Trade Show:

  • Become a Video Whiz: Create Videos to Build Your Business | Sunday, June 11 | 8:00 a.m.- 10:00 a.m.
  • Create Content by the Numbers | Sunday, June 11 | 1:00 p.m.- 3:00 p.m.



We asked Zontee to share her insights on needlearts and business education, as well as its value to members of our industry.

Have you taught classes at previous TNNA trade shows?

Zontee:  Yes! I love teaching at TNNA because it's an opportunity to work with small business owners, like myself, and support them on their business journeys. Plus, as a passionate yarn-crafter myself, it's always fun to see how passion and business intersect. 

Why should attendees consider registering for your classes at the TNNA Summer Trade Show?

ZonteeI'm teaching two classes this summer. And as always, all of my classes focus on pairing tactical, actionable ideas that you can do the day after you get back home from TNNA with strategic thinking that focuses on your business goals.  

For those who are interested in using video content to promote their store, their design business or their classes, "Become a Video Whiz: Create Videos to Build Your Business" will cover a wide array of skills from novice to advance that will help you get more out of your own video production and better connect with your audience, in order to drive conversions (sales, class bookings, store visits, etc.). Video is becoming more prevalent as a medium for communication in social media, on your website, and even in email, so shouldn't you know how to make the most of it? 

For those who have a digital marketing program up and running, but want to take it to the next level and be more strategic and analytical in their approaches, my class on content marketing using metrics, "Create Content by the Numbers," is a great workshop on asking the right questions and using the data available to you to make better marketing and business decisions. 

Why do you think education is an important part of attending the Summer Trade Show?

ZonteeBeing a small-business owner is ever more complex. In a niche industry, it's such an incredible opportunity to learn from others who face similar challenges and understand where you are coming from. Taking advantage of the classes at TNNA is an amazing way to tap into the deep knowledge base within the industry and become a better, more effective business-person. 

Aside from education, what else are you looking forward to at the Summer Trade Show?

ZonteeI'm always excited to catch up with my friends and colleagues in the industry. Over the years, you build relationships within the TNNA community, and even though we only see each other a few times a year, it's great to know that there are other business people who you can learn from and connect with at this event. 


 Zontee Hou is the founder of Brooklyn-based consultancy Media Volery and a part of the respected Convince & Convert Consulting team. Her 10 years of experience in the marketing industry, including as marketing manager for Lion Brand Yarn, has garnered multiple awards including a Forrester Groundswell Award. Whether consulting for clients including Telogis, Indiana University, and the UN FAO or teaching at the City College of New York, Zontee seeks to connect marketing methodology and business goals.

TNNA classes are categorized by objectives to help you select the class that best matches your education needs. See the objectives and listing below. Sign into Attendee Registration for the complete class presenter information, fees, and materials needed.

Business Data Made Simple Learn to effectively manage cash flow, plan your marketing, and invest in your future using data you already have.
Expanding Your Expertise Develop new skills and techniques to grow your business and increase profits.
The Two-Way Conversation Learn how to effectively engage with customers and vendors through various communications channels.
Leveraging New Tools & Technology Gain insight into the latest tools and technology, including social media, photography, software, and mobile devices.

 Discover all the exciting education opportunities at the 2017 Summer Trade Show!

View Classes and View Teachers.

Tags:  Summer Trade Show  TNNANews 

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