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TNNA 2017 Summer Trade Show Class Previews: Patty Lyons

Posted By TNNA Editor, Sunday, May 21, 2017
Updated: Friday, May 12, 2017

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TNNA 2017 Summer Trade Show Class Previews 

Spotlight on Patty Lyons

Patty Lyons

The TNNA 2017 NeedleArts Summer Trade Show, taking place June 10-12, 2017 in Columbus, Ohio, is the perfect place for needlearts professionals to learn about the newest products and techniques in the industry!

Register today and choose from more than 40 classes taught by 20 industry experts, including several new to TNNA shows! Learn techniques and strategies to help you run your business and exchange ideas and best practices you can implement when you return to your shop. But hurry, once a class is sold out, it will no longer be available for selection.

Today's spotlight is on classes being taught by Patty Lyons. Read on below for a teaser of Patty's classes and her thoughts on the importance of education for needlearts professionals.

Patty is teaching the following classes at the 2017 Summer Trade Show:

  • Pricing Strategies & Goals in Retail | Thursday, June 8 | 12:00 p.m. - 3:00 p.m.
  • Twice the Fun, Half the Time | Thursday, June 8 | 4:00 p.m. - 7:00 p.m.
  • Tools for Successful Inventory Management | Friday, June 9 | 9:00 a.m. - 12:00 p.m.
  • Building Your Buying Plan – Open to Buy and More | Friday, June 9 | 1:00 p.m. - 4:00 p.m.
  • Managing Cash Flow | Saturday, June 10 | 7:45 a.m. - 9:45 a.m.



We asked Patty to share her insights on needlearts and business education, as well as its value to members of our industry.

Have you taught classes at previous TNNA trade shows?

Patty: Yes.  I come to TNNA to teach and share my expertise.That’s my job.That’s what I do for a living. The most important place to share in industry is the TNNA trade shows. It’s an important part of my regular teaching schedule to share ideas and work with other people in my industry.

What should attendees expect if they register for your classes at the TNNA Summer Trade Show?

Patty: In "Pricing Strategies and Goals in Retail," the most important part is understanding that there is more to pricing strategies than applying keystone pricing (taking your pricing and doubling). It's time to learn from other industries, too. Keep your pricing fluid.

"Tools for Your Successful Inventory Management" is the single-most important class that I teach. Having too much inventory, or not enough of the right inventory, is the number one reason stores have cash flow problems, then are forced to close. 

"Building Your Buying Plan - Open to Buy and More" is the perfect follow up to the inventory class. Learn what is open to buy and how you can use this powerful tool to order your merchandise. Build your buying spreadsheet to help you on the sales floor.

In "Twice the Fun, Half the Work," learn how much faster your customers can knit when they work two at a time on magic loop and two at a time on two circs. Note: Must be comfortable working magic loop. 

Take "Managing Cash Flow" so you can sleep at night. Cash flow is what kept me up at night when I ran a store, quite literally trying to keep the lights on. Take money from flush seasons to make it last through tight seasons; it's how your business can stay open and keep going.

Why do you think education is an important part of attending the Summer Trade Show?

PattyEducation should be one of the primary purpose of a trade show. In this modern era of communication, there’s plenty of information online. But it's not the same as attending a show once or twice a year to network and learn. You also need to recharge, re-energize and bring new ideas back to your business. Depending on the city you work in, there's no networking opportunities or other shop owners to swap ideas with. Classes offer an opportunity to talk with other professionals in your industry – there's no substitute for that. 

 There's a big need for classes even if you’ve been running your business for many years. The world around you changes rather quickly. When we’ve been doing something a long time, we don’t get to step back and look up at what has changed and what we need to learn. It's easy to get stuck in how you've “always” done it.

Aside from education, what else are you looking forward to at the Summer Trade Show?

Patty I look forward to browsing the show floor to see what’s new out there, colors, trends. It's only when walking sales floor, seeing things over and over again, can you glean a sense of the hottest trends.

And I look forward to networking. In our industry, we have very few opportunities to meet with each other. There's nothing like bouncing ideas around between you and other needlearts professionals. 


Patty Lyons is a nationally recognized knitting teacher and technique expert who is known for teaching the 'why' not just the 'how' in her pursuit of training the 'mindful knitter.' Patty teaches nationally at guilds and knitting shows around the country, and her popular classes can also be found online and on DVD at Interweave, Annie's and Craftsy.

TNNA classes are categorized by objectives to help you select the class that best matches your education needs. See the objectives and listing below. Sign into Attendee Registration for the complete class presenter information, fees, and materials needed.

Business Data Made Simple Learn to effectively manage cash flow, plan your marketing, and invest in your future using data you already have.
Expanding Your Expertise Develop new skills and techniques to grow your business and increase profits.
The Two-Way Conversation Learn how to effectively engage with customers and vendors through various communications channels.
Leveraging New Tools & Technology Gain insight into the latest tools and technology, including social media, photography, software, and mobile devices.

 Discover all the exciting education opportunities at the 2017 Summer Trade Show!

View Classes and View Teachers.

Tags:  Summer Trade Show  TNNANews 

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