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TNNA 2017 Summer Trade Show Class Previews: Gwen Bortner

Posted By TNNA HQ, Monday, May 22, 2017
Updated: Friday, May 12, 2017

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TNNA 2017 Summer Trade Show Class Previews 

Spotlight on Gwen Bortner

Gwen Bortner

The TNNA 2017 NeedleArts Summer Trade Show, taking place June 10-12, 2017 in Columbus, Ohio, is the perfect place for needlearts professionals to learn about the newest products and techniques in the industry!

Register today and choose from more than 40 classes taught by 20 industry experts, including several new to TNNA shows! Learn techniques and strategies to help you run your business and exchange ideas and best practices you can implement when you return to your shop. But hurry, once a class is sold out, it will no longer be available for selection.

Today's spotlight is on classes being taught by Gwen Bortner. Read on below for a teaser of Gwen's classes and her thoughts on the importance of education for needlearts professionals.

Gwen is teaching the following classes at the 2017 Summer Trade Show:

  • Make the Most of Your Online Presence (Even Without a Shopping Cart) | Friday, June 9 | 9:00 a.m. - 12:00 p.m.
  • Newsletter Necessities: Maximizing Your #1 Marketing Tool | Saturday, June, 10 | 8:00 a.m. - 10:00 a.m.
  • 3 Surprising Factors That Are Seriously Damaging Your Business | Sunday, June, 11 | 8:00 a.m. - 10:00 a.m.



We asked Gwen to share her insights on needlearts and business education, as well as its value to members of our industry.

Have you taught classes at previous TNNA trade shows?

Gwen:  I have taught for TNNA over a decade and will continue to do so as long as they will hire me because I believe that the key to making our industry strong is having individual businesses that are strong. And the way to keep your business thriving and strong is to always be learning new ideas and concepts and how to apply them.

Why should attendees consider registering for your classes at the TNNA Summer Trade Show?

GwenAlthough we often focus on general business topics, the content is tailored to our specific industry by instructors that no only understand business, but are also active within our markets in one form or another.

Why do you think education is an important part of attending the Summer Trade Show?

Gwen: A successful business person (regardless of the industry) is always looking to learn and improve. All the better with the education is industry specific from industry experts.

Aside from education, what else are you looking forward to at the Summer Trade Show?

GwenI love all of the opportunities to network with other folks in the industry. Even when I don’t have a specific "need," I am often able to help someone connect with a resource for which they are looking. And the sharing of knowledge and information is what an industry association is all about.

When preparing for your trip to the Summer Trade Show, what's the one item you can't forget to pack?

Gwen: A bag that is easy to carry ALL DAY that is also large enough for whatever I need to bring and/or collect while I am at the show.

Gwen Bortner has been teaching since 1986 and is a recognized name at many national venues since 2003. Beginning early in childhood, Gwen has dabbled in all of the various needle arts with knitting finally taking center stage during her college years. Gwen has nearly 30 years of experience as a business consultant, trainer and executive working in a variety of business arenas including filling the role of Interim Executive Director for TNNA. Her "super power" is the ability to share new and valuable information in accessible, easy-to-process, bite-size pieces. Gwen can be found virtually on her blog at

TNNA classes are categorized by objectives to help you select the class that best matches your education needs. See the objectives and listing below. Sign into Attendee Registration for the complete class presenter information, fees, and materials needed.

Business Data Made Simple Learn to effectively manage cash flow, plan your marketing, and invest in your future using data you already have.
Expanding Your Expertise Develop new skills and techniques to grow your business and increase profits.
The Two-Way Conversation Learn how to effectively engage with customers and vendors through various communications channels.
Leveraging New Tools & Technology Gain insight into the latest tools and technology, including social media, photography, software, and mobile devices.

 Discover all the exciting education opportunities at the 2017 Summer Trade Show!

View Classes and View Teachers.

Tags:  classes  education  preview  Summer Trade Show 

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