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TNNA 2017 Summer Trade Show Class Previews: Tara Swiger

Posted By TNNA Editor, Tuesday, May 23, 2017
Updated: Thursday, May 18, 2017

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TNNA 2017 Summer Trade Show Class Previews 

Spotlight on Tara Swiger

Tara Swiger

The TNNA 2017 NeedleArts Summer Trade Show, taking place June 10-12, 2017, in Columbus, Ohio, is the perfect place for needlearts professionals to learn about the newest products and techniques in the industry!

Register today and choose from more than 40 classes taught by 20 industry experts, including several new to TNNA shows! Learn techniques and strategies to help you run your business and exchange ideas and best practices you can implement when you return to your shop. But hurry, once a class is sold out, it will no longer be available for selection.

Today's spotlight is on classes being taught by Tara Swiger. Read on below for a teaser of Tara's classes and her thoughts on the importance of education for needlearts professionals.

Tara is teaching the following classes at the 2017 Summer Trade Show:

  • YouTube for Shops | Saturday, June 10 | 8:00 a.m. - 10:00 a.m.
  • Fill Your Classes | Sunday, June 11 | 8:00 a.m. - 10:00 a.m.



We asked Tara to share her insights on needlearts and business education, as well as its value to members of our industry.

Have you taught classes at previous TNNA trade shows?

Tara:  Yes! I love teaching at TNNA because, as a knitter, I love yarn shops and the community they create. My full-time job is helping creatives build sustainable businesses around their passion, usually online, so I love bringing those online business skills to in-person communities.

Why should attendees consider registering for your classes at the TNNA Summer Trade Show?

TaraIf you're frustrated that you have to keep cancelling classes because no one shows up, come to Fill Your Classes to learn how to make classes people want and then get them in the seats. 

YouTube is the second largest search engine in the world and so few shops are using it - you can become a trusted resource for your customers without too much technical knowhow and a lot of enthusiasm. Learn how in YouTube for Yarn Shops!  

Why do you think education is an important part of attending the Summer Trade Show?

TaraRunning your own business can be lonely and isolating. Very few people in your local community know what you're going through or can understand the challenges. Coming to a business class at TNNA allows you to enter a space in which everyone knows what you're going through.

I always say that you're going to learn more from the other shops than you will from any teacher, so I make my classes a space where you can talk frankly and share ideas and not feel so alone. 

When preparing for your trip to the Summer Trade Show, what's the one item you can't forget to pack?

Tara: Knitting that I can do while talking. (The designers may not be impressed, but a garter stitch shawl or stockinette stitch sock is usually my go-to). Also lots of water, comfy shoes, and lavender essential oils for calming down after all the excitement and orange for focusing to teach.  


Tara Swiger is the author of Market Yourself, a workbook for makers who need a marketing plan. She began her entrepreneurial journey as a yarn-maker and transitioned into teaching and writing about marketing for handmade businesses. Her superpower is translating complex business principles into the language of artists and makers while creating doable Action Plans. She's taught traditional artists in rural North Carolina, yarn shop owners at TNNA, and to designers and makers around the world at conferences, conventions and workshops.

TNNA classes are categorized by objectives to help you select the class that best matches your education needs. See the objectives and listing below. Sign into Attendee Registration for the complete class presenter information, fees, and materials needed.

Business Data Made Simple Learn to effectively manage cash flow, plan your marketing, and invest in your future using data you already have.
Expanding Your Expertise Develop new skills and techniques to grow your business and increase profits.
The Two-Way Conversation Learn how to effectively engage with customers and vendors through various communications channels.
Leveraging New Tools & Technology Gain insight into the latest tools and technology, including social media, photography, software, and mobile devices.

 Discover all the exciting education opportunities at the 2017 Summer Trade Show!

View Classes and View Teachers.

Tags:  Summer Trade Show  TNNANews 

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