Print Page   |   Sign In   |   Join
TNNANews
Blog Home All Blogs
Search all posts for:   

 

View all (58) posts »
 

Starting a Blog: Find Your Audience

Posted By TNNA HQ, Thursday, June 29, 2017
Updated: Thursday, June 29, 2017

Starting a Blog: Find Your Audience

By Janet M. Perry and Anita M. Wheeless

You’ve decided to join the club and  use a blog as a way to let people know about your needlework business. FANTASTIC! A blog is a great way to build shop, brand, and name recognition. While most articles about blogs concentrate on software, there are many other considerations that go into making your blog successful. Don’t worry; there are easy ways to grow your readership as well as simple methods to implement on social media to promote your blog. 

 The most important decision to make is what you want the focus of your blog to be. Blogs could cover many subjects; however, with so many out there, you won’t get viewers if your blog does not have a focus. . You may want to write about your vacations, your knitting,  or the activities of your local PTA, but you have to ask yourself if all of the same people will want to read about those topics. You don’t have to ignore the rest of your life, but your blog should concentrate on one subject.

    

Related to this is understanding the purpose of the blog. Do you want to get more people in your classes? Is education your focus? Do you want to drive sales? Do you want to build brand recognition? Pick one main objective and one or more to be secondary. Putting too many topics in one blog dilutes its value and keeps readers away.

    

Once you know what you want your blog to be about, there are two important things to consider: your platform and your theme. The platform is the basic software that you use to build your blog. It’s what allows you to create this complex edifice without knowing how to program. There are many platforms to choose from, many of which are free. One of the most common platforms is WordPress. There are thousands of themes and tools for it, and there are people you can hire to help you with it if you are unfamiliar

    

WordPress exists in two forms. The first form is where WordPress itself hosts the website, while the second form is where you run the website on servers from a hosting provider. Both use the same software. There are many books, videos, and websites that will help you set this up. Google also offers popular platforms for blogs. Google's Blogger, a free publishing platform, allows you to publish a blog within your custom website, while Google's Blogspot is an all-in-one free domain service provider. Janet has always used WordPress and she loves it, while Anita uses Blogspot.

     

The theme is what gives your blog its look. Each platform has a default theme, but there are many others paid and free. You will want to look, test, and learn until you find one you like. Ask your colleagues and friends to look at it.

      

Another area where blogs can fail is in its accessibility. If your blog isn’t accessible, you won’t have as many people reading it.

 

Often website templates come with blog pages. You may decide to use one,  but the only problem is that it may not work with the blog-reading software many individuals use. Additionally, it may not give unique URLs to each post, or it may not allow people to subscribe in a simple way.  Any of these problems can wreck your blog. As a new blog, you want to make it easy for people to follow you and to read what you say.

      

Another part of making the blog accessible is the numerous little things that can make it easier to read. Some of these are:

  • Have titles for every post. People don’t want to read a long URL instead of words they can remember.
  • Use tags and categories so readers can find what they want. These tools make it easier for your readers to find the content they want and for them to see you as the source for authoritative info. As your blog grows, it also helps you find older posts to cross-reference or to give to customers.
  •  Always use dark type on a light background. You may want to be cool and white on black is supposed to be that, but it significantly reduces readability for everyone -- young and old.
  • Use vivid pictures and working links. Both of these make your blog more attractive and will keep people reading.
  • Use subheadings, bold type, captions, and lists. All of these make your blog easier to read and make it more attractive to the hurried reader.
  • Don’t neglect copyright. Image stealing on the Internet is common, but that doesn’t make it right Always give information about the source, even if it’s “unknown” or “public domain.” It sets you up as a good Internet citizen.
  • Remember the mobile user. When you are looking at themes, you may see some labeled “responsive.” This means they adjust so they can be seen on cell phones. As more people search the web on their phones, having this capability is important. Test your theme by looking at it on a phone. If it isn’t responsive, pick a different theme.
  • Add a Call to Action (CTA) subscriber check box. This is one of the first ways to grow your reader base, according to HubSpot.

 


About the Authors

Janet M. Perry is a needlepoint educator, creating print books, ebooks, on-line classes, stitch guides, and blogs that provide great information for stitchers at all levels. She has 13 books in print currently including Bargello Revisited, the most comprehensive Bargello book in print. Her Nuts about Needlepoint blog, nuts-about-needlepoint.com, is the leading needlepoint blog. Her Needlepoint News blog provides news to all stitchers. She welcomes folks to contact her (and contribute news) at napaneedlepoint@gmail.com. 

 

Anita Mumm Wheeless has been a member of TNNA since 2012 and has been certified as a knitting instructor by the Craft Yarn Council.  A former newspaper writer/editor, she designs knitting patterns for toys and novelties. Leisure Arts published her book, “Storybook Dolls to Knit” in 2011. Her patterns are also featured on Knitty.com, Knitpicks.com and Craftstylish.com. You can find her on Ravelry.com and Love Knitting. She maintains a website: thepatternbox.com and a blog: mummble-jummble2.blogspot.com. Connect with Anita on Twitter @AnitaPatternBox or by email: anita@thepatternbox.com.

 

Tags:  Business tips  education  Social media  tips  TNNANews 

Share |
Permalink | Comments (0)
 
Search tnna.org
Sign In


TNNANews
Calendar

The upcoming calendar is currently empty.

Click here to view past events and photos »