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Next Steps for Your Blog: Keep Readers Engaged

Posted By TNNA Editor, Thursday, July 13, 2017
Updated: Friday, July 14, 2017

Next Steps for Your Blog: Keep Readers Engaged

By Janet M. Perry and Anita M. Wheeless

You’ve started your blog and successfully pinpointed your audience, but now the challenge is to keep your readers coming back week after week.


 Once blog visitors become subscribers by opting in to receive your updates you’ll be able to send notices of your new blog posts via email. There are useful little plugins and apps you can add to your blog to make getting subscribers easy and completely transparent.

     According to the blog, “... each time you publish a new blog post, it's your subscribers who'll provide you with that initial surge of traffic -- which, in turn, will propel those posts' long-term success. The key to getting more blog traffic (and, eventually, leads and customers) all starts with growing subscribers.”


     Are you willing to update your blog regularly on a set schedule? This is the number one reason why blogs die. It sounds so easy, but you need to commit to the process. Your readers will come to expect the updates on certain days and times. If you miss too many of these days they may not come back. This is the blogging version of the cost of finding new customers. To stay on track, set a schedule and keep to it. Update your blog on the same days and, if at all possible, at about the same time. Doing this consistently allows non-subscribers to visit at specific times and see new content. If you really want to target a specific audience, you can use analytics to see what day and time gets the most visitors and post new content at those times. While there’s no hard and fast rule about how often you should update a blog, the Sumall blog suggests posting new material at least twice per week.


Another area often overlooked is search engine optimization (SEO) best practices. Being found by search engines is important for your business and your blog. Having titles for each blog post is a good start for SEO, but there are plugins you can install to help you improve SEO for each post. The one Janet uses is called Yoast and it even gives an alert status for every post.


 In addition to your blog, posting frequently on a variety of social media networks is another way to connect with potential followers. Many tools and apps are available that actually allow you to schedule various social media posts to become live at the best time of day to reach your audience.


 Here’s a quick glimpse at some of the scheduling tools available: With its free automated marketing tools, MailChimp looks like a great place to start. According to the website, “If you have 2,000 or fewer subscribers, you can send up to 12,000 emails per month absolutely free. No expiring trial, contract, or credit card required.” To help you build that subscriber base, MailChimp also has built-in sign-up forms for many platforms such as, WordPress, Facebook and Twitter. There are other direct email providers available at many different prices. From’s description, the free individual plan allows you to connect one type of social account per network. For example, you can connect one Facebook account, one Twitter account, one LinkedIn account, one Google+ account and one Instagram account, posting the same content or customized content on one or each at scheduled times. Connecting with Pinterest requires an upgrade to $10 a month. 


Hootsuite: If $19 per month suits your budget, Hootsuite allows you to schedule posts to a variety of social media networks using up to 10 social profiles. Real-time analytics help determine the best time to post.


If you’re interested in only scheduling Tweets to your Twitter account, you can do so directly from your Tweet deck. Select “compose Tweet” from the Tweet deck. You simply write your tweet and then click “schedule tweet” to select when you’d like it to post. You can even choose an image to go along with it. 


These tools, tips and ideas can help your blog look its best, but the key to keeping your followers is being active. Make it a priority to post the most interesting content you can on a regular basis.


About the Authors

Janet M. Perry is a needlepoint educator, creating print books, ebooks, on-line classes, stitch guides, and blogs that provide great information for stitchers at all levels. She has 13 books in print currently including Bargello Revisited, the most comprehensive Bargello book in print. Her Nuts about Needlepoint blog,, is the leading needlepoint blog. Her Needlepoint News blog provides news to all stitchers. She welcomes folks to contact her (and contribute news) at 


Anita Mumm Wheeless has been a member of TNNA since 2012 and has been certified as a knitting instructor by the Craft Yarn Council.  A former newspaper writer/editor, she designs knitting patterns for toys and novelties. Leisure Arts published her book, “Storybook Dolls to Knit” in 2011. Her patterns are also featured on, and You can find her on and Love Knitting. She maintains a website: and a blog: Connect with Anita on Twitter @AnitaPatternBox or by email:


Tags:  business  business tips  TNNANews 

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