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TNNA...We Conquered Vegas!

Posted By TNNA Editor, Monday, February 19, 2018
Dear Friends,

We just finished our three days in Las Vegas for the TNNA Winter Tradeshow. As with many of you, I questioned how the show was going to work. For months we all talked about exhibiting in a show room, would customers come and how would our members react to a new system of selling? After a fun-filled few days, I can honestly say that we had a great time. 

During the show we had a members meeting and each group segment had a meeting. Through each of the meetings, our members were asked the following questions.

Was the show the same? Was attendance fantastic? Was it difficult setting up? Did we give our members the show we want to? Is this the kind of show we want to continue to do? Do we even want a winter show?

In some cases the answers to the questions were positive and in other cases the answers negative. We received different answers depending on the segments that were asked. In all cases, the message from both wholesale and retail were exactly the same: ”This mostly hotel style show is not ideal and will work better for some than others but no matter what style of show is done, TNNA must continue to have a show.” The message was clear and loud.

As a board member, I attended our two-day meeting where all of us listed the things that we would like to see at a show and what our members really missed from our normal convention-style shows to this new hotel style show. In the end, after we listed three pages of ideas, we narrowed things down and the TNNA staff is working on heading us towards a new future. We may stay in Vegas and we may move on. The new style of show will be a hybrid show where most of the booths will be pipe/drape and there will also be hotel rooms available for those who choose a more relaxed style. They will look for a facility that allows us to have things like 'New Product', 'Sample It', a fashion show and a stronger education program. Our goal is to put on a show that will inspire creativity and get our members to come and play with us. 

One retailer stood up at the Yarn Group meeting and made the most important statement of all.

”I’ve told the vendors that I come to the show to buy. If you choose not to be there so I can see your products and buy from you then I’ll make new friends and disappoint you as much as you disappoint me by not being at the show.” 

While we all face increased show costs, travel costs and membership costs, we need to clearly understand that the history of TNNA is to wait five to 10 years without increases and then try and make up for lost time. The hit is big and it’s hard to understand. If TNNA worked like everything else in our world, we’d have small manageable increases every year or so in order to make things more manageable. This will be how things work from this point forward.

We need to remember this is our TNNA. United we stand in order to bring the creative arts to the world. We hope you’ll take the ride with us.

-Barry Klein
TNNA Board Member
 

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Comments on this post...

Ball & Skein & More says...
Posted Thursday, February 22, 2018
Thank you Barry! We know these are difficult times in our industry, but if we all put our best foot forward (in hand crocheted socks?) we can move ahead. We're delighted to have tow shows as we find them invaluable. Like that retailer, if you come to the show, we're much more likely to buy from you.
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Gwen Bortner says...
Posted Monday, February 26, 2018
This is such a great summary and I appreciate the update. Change is always challenging, even when the change is good! Thank you for everyone's effort to make good change happen.
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