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Why Take Advantage of the Education at #TNNASummer18

Posted By TNNA Editor, Wednesday, May 23, 2018

Why Take Advantage of the Education at #TNNASummer18…. Especially My  Photo Shoot A-Z: Planning, Producing and Picture Making

By: Gale Zucker

Apologies for the longest blog post title ever! I’ve been teaching at TNNA for a few years now — and love every minute of it. Here’s why:

The workshops I teach/co-teach — social media photography and writing — cross over between the categories of Expanding Your Expertise; The Two-Way Conversation; and Leveraging New Tools & Technology. They’re fun. They’re helpful. My co-teacher Beverly Army Willams and I are nice. We share skills that you literally put into practice before you leave the classroom. If you are like me—a hands-on knitter/maker kind of person — there is nothing harder than listening while not being able to jump in and try it till later.  Not in our classroom. We go all in right from the start, with creative exercises, smartphones and Wi-Fi.

(Photo © Gale Zucker)

Beverly and I are consistently jazzed by the students at TNNA.  We think it’s because everyone in the room — from the person who hasn’t even opened the doors of her yarn shop yet, to the yarn company who’s been around for 20 years - is eager to use social media to connect with our very special corner of the world.  Everyone in the room is motivated to be there and passionate about the work they do. Plus, no one looks twice if you knit or stitch in class.

That, in general  is why I love to being a TNNA instructor. Now some specifics. This June, in Cleveland, I’m offering Photo Shoot A-Z: Planning, Producing & Picture Making on Thursday from 8 a.m. - 11 a.m.

Here’s why I put this workshop together: the comment I hear most often from first-time clients goes something like this: “whew! I had no idea what went into a photo shoot! Thanks for holding my hand through it."

(Photo © Gale Zucker)

The truth is, that day you have a camera in hand shooting is just a tiny part of a photo shoot. The preparation, the planning, the thinking through the elements —  that’s what makes a successful and productive photo shoot. It’s partially stepping back to see the big picture of what else beside your product needs to be considered —  theme, setting, styling, wardrobe, light sources, effective colors, people? Who is arranging those things? What kind of help is needed? And it’s partially  lingo—what kinds of files do I need? How do photographers charge if I decide to hire one? What do I ask for? How long is expected  to get the final images and how many do I get? What are rights? Who chooses the model? Eeeeek!! How do I even find a model who represents my vision for my business?.

And, more such thoughts. It was fun for me to break down what I do and make a flow chart. It’s designed to lead students choice by choice from their very first thought of needing a photo shoot, through to planning it, including choosing whether to do it themselves or seek the skill of a photographer for the project.

This class is not necessarily for someone who wants to work as  photographer (though it certainly could be helpful to someone who is). It is for anyone who needs to create powerful images of their product, shop or business, to enhance their marketing. Because as we all know, that old saying — A picture is worth a thousand words — is truer more than ever on social media and online marketing.

This is all about you learning to be the confident leader/creator of the photography for your business, no matter who is holding the camera. The class will be small enough to customize information for those who attend.  We will have time for Q&A at the end, so we can take it in any direction.

(Photo © Gale Zucker)

Classes Beverly Army Williams and Gale Zucker* are teaching:

  • Leveling Up Your Business on Social Media | Wednesday, June 13 | 4:00 p.m. - 7:00 p.m.
  • Photo Shoot A-Z: Planning, Producing and Picture Making | Thursday, June 14 | 8:00 a.m. - 11:00 a.m.
  • 10 Photo and Hashtag Tricks to Build Community | Friday, June 15 | 7:45 a.m. - 10:45 a.m.

*PhotoShoot class is Gale alone, the other two classes are co-taught.

Register for the TNNA Summer NeedleArts Trade Show here

Tags:  business  business tips  Summer Trade Show  TNNANews 

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