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Pinterest 101: Tips for Beginners

Posted By TNNA Editor, Thursday, June 28, 2018

TNNA Pinterest 101

With over 200 million users, Pinterest is no joke. As a tool, it can also be one of the best sales drivers for a retail business, especially given more than half of users claim to have made a purchase based on something they saw on the site. And, even though Pinterest users are a global group, all users have one thing in common: They turn to Pinterest for inspiration.

Whether your business is on Pinterest to build awareness, drive traffic to your website, become a DIY resource or to increase your credibility as an influencer, here are some of our top tips for using the social network effectively.

Define the Audience You Want

Like we said, there are a lot of users on Pinterest. We recommend first researching how the average existing user searchers and uses the site. Pinterest for Business is a great resource to help you do that.

Working from there, you should then consider how your customers – or the types of customers you desire – might stumble upon your pins. Some questions to ask yourself or your staff might be:

  • Why are you on Pinterest?
  • If a new user were to find you, what might they search?
  • What do you want your business, or brand, to be known for?
  • What content performs best on other social networks?
  • What common problems affect your customer or online readers?

Create and Curate Relevant Content

Now that you’ve got your audience out of the way, it’s time to generate content! If you are not sharing relevant content, you simply will not attract a following and your effort will be wasted. As you continuously work and tweak your own content strategy to please your Pinterest audience and start to spend time developing eye-catching blogs, videos and more, curation will be your best friend because it’s important to remember… you can repin content from all of Pinterest!

If you’re a store owner, and you’ve decided you want to be a resource for your community beyond adding to the economy (as you do so well), consider creating board of “Local Favorites” where you pin other businesses and destinations in your city that you and your staff team love. If you’re a wholesaler, you might consider a Business Tips board where you curate relevant articles from the rest of the web for your customers to access.

Images Matter… Obviously!

This might not be a new notion but it is an important one to hit home: Pinterest, like Instagram, is all about the images. If you are not creating bright, attractive and attention-grabbing imagery, you run the risk of being ignored by users.

Vertical images take up more real estate than horizontal ones, so that’s tip number one. Dimensions are also key if you want your images to fit right and maximize your effort. This guide from Sprout Social is a pretty good one. Then, for the images themselves, make sure your website and blog(s) have images tied to each page pinnable that fit within these guidelines and give pinners options. One free tool we really love for creating images on the fly is Canva.

Hashtags: Use ‘em

Many users forget that Pinterest enabled hashtags more than one year ago. They did and they are useful… especially when you’re building a presence! Check out these tips from Pinterest itself and start adding hashtags so new (or existing) customers can find you.

Promote Your Presence

This one might seem like a no-brainer but is easily forgotten. If you are exuding a lot of time and effort on Pinterest, it’s important to find ways to promote your presence. Pinterest’s tools for developers can help you incorporate content onto your website (don’t forget the brand guidelines, too). You can also cross-promote your boards to other social networks like Facebook, Twitter, or Instagram — you could event blog about your pins by sharing monthly pin roundups. …the possibilities are endless!

For even more tips to optimize your business’s Pinterest, check out this article from TNNA partner, Stitchcraft Marketing.

Pin this article. 😊

TNNA's Pinterest 101 Guide

Tags:  business  business tips  TNNANews 

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