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Education about Education: A Class about Classes for #TNNASummer2018

Posted By TNNA Editor, Thursday, June 7, 2018

Education about Education: A Class about Classes for #TNNASummer2018

By: Cynthia Spencer of Stitch Your Art Out

Cynthia Spencer - Class Photo

I’ve attended TNNA for the past 15 years, as a buyer and learner for the local yarn shop I own. (All those cool TNNA pins I’ve collected over that time are starting to get heavy!) This year, I’m thrilled to be a part of the show, not just as a buyer and learner, but also as a teacher.

I’ll be speaking on a topic that’s dear to my heart: holding classes in your local yarn shop.

So what exactly is will this class be about? Lots of things!

Front and center, we’ll talk about why classes keep a shop thriving and vibrant.

We’ll also talk about the fascinating process by which people learn skills and knowledge, and we’ll see the stages they go through as they learn to knit. We’ll apply all of that to how best to teach knitting classes.

I’m busy putting together an incredible packet of information that you’ll be able to take back with you and use for years to come in your shop. (I’ll give you an electronic copy as well, so you can modify it for your own use.) You’ll receive at least 4 years’ worth of class ideas for your shop, along with suggested write ups and well over 200 patterns that I’ve categorized into both topics and skill levels. (Please feel free to bring in your own suggestions for successful patterns or ideas to add to this list. I’ll amend the initial list when I get home, and send out an update to everyone.)

You’ll learn how to create good photos to help advertise your classes. I’ll even show you how to transform a photo from just okay to good (and possibly even terrific).

We’ll talk about why classes in a yarn shop work so well for both the shop and the students. We’ll talk about how to keep a positive atmosphere. We’ll talk about how to find amazing teachers.

We’ll discuss a detailed—and I mean detailed—process and checklist for how to put together a great newsletter. (I’ll give you a copy of that, too.)

And that’s just the start. I want you to leave that evening feeling excited and being prepared to create wonderful classes in your shop! And when you shop the floor, you’ll be shopping with aim—looking for all those gorgeous yarns that will work best for your upcoming classes.

My class, “Build Your Yarn-Shop Business with Classes,” will be held on Wednesday, June 13, from 4-7 p.m., at the TNNA summer show in Cleveland, OH.

It will be well worth coming just one day early, on Wednesday. You’ll see just how classes help you connect more deeply with customers, sell more merchandise, and build your local community.

Please join me. Register for the TNNA Summer NeedleArts Trade Show here.

Cynthia Spencer is teaching "Build Your Yarn-Shop Business with Classes," Wednesday, June 13, from 4:00 p.m – 7:00 p.m.

Tags:  Summer Trade Show  TNNANews 

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Why Take Advantage of the Education at #TNNASummer18

Posted By TNNA Editor, Wednesday, May 23, 2018

Why Take Advantage of the Education at #TNNASummer18…. Especially My  Photo Shoot A-Z: Planning, Producing and Picture Making

By: Gale Zucker

Apologies for the longest blog post title ever! I’ve been teaching at TNNA for a few years now — and love every minute of it. Here’s why:

The workshops I teach/co-teach — social media photography and writing — cross over between the categories of Expanding Your Expertise; The Two-Way Conversation; and Leveraging New Tools & Technology. They’re fun. They’re helpful. My co-teacher Beverly Army Willams and I are nice. We share skills that you literally put into practice before you leave the classroom. If you are like me—a hands-on knitter/maker kind of person — there is nothing harder than listening while not being able to jump in and try it till later.  Not in our classroom. We go all in right from the start, with creative exercises, smartphones and Wi-Fi.

(Photo © Gale Zucker)

Beverly and I are consistently jazzed by the students at TNNA.  We think it’s because everyone in the room — from the person who hasn’t even opened the doors of her yarn shop yet, to the yarn company who’s been around for 20 years - is eager to use social media to connect with our very special corner of the world.  Everyone in the room is motivated to be there and passionate about the work they do. Plus, no one looks twice if you knit or stitch in class.

That, in general  is why I love to being a TNNA instructor. Now some specifics. This June, in Cleveland, I’m offering Photo Shoot A-Z: Planning, Producing & Picture Making on Thursday from 8 a.m. - 11 a.m.

Here’s why I put this workshop together: the comment I hear most often from first-time clients goes something like this: “whew! I had no idea what went into a photo shoot! Thanks for holding my hand through it."

(Photo © Gale Zucker)

The truth is, that day you have a camera in hand shooting is just a tiny part of a photo shoot. The preparation, the planning, the thinking through the elements —  that’s what makes a successful and productive photo shoot. It’s partially stepping back to see the big picture of what else beside your product needs to be considered —  theme, setting, styling, wardrobe, light sources, effective colors, people? Who is arranging those things? What kind of help is needed? And it’s partially  lingo—what kinds of files do I need? How do photographers charge if I decide to hire one? What do I ask for? How long is expected  to get the final images and how many do I get? What are rights? Who chooses the model? Eeeeek!! How do I even find a model who represents my vision for my business?.

And, more such thoughts. It was fun for me to break down what I do and make a flow chart. It’s designed to lead students choice by choice from their very first thought of needing a photo shoot, through to planning it, including choosing whether to do it themselves or seek the skill of a photographer for the project.

This class is not necessarily for someone who wants to work as  photographer (though it certainly could be helpful to someone who is). It is for anyone who needs to create powerful images of their product, shop or business, to enhance their marketing. Because as we all know, that old saying — A picture is worth a thousand words — is truer more than ever on social media and online marketing.

This is all about you learning to be the confident leader/creator of the photography for your business, no matter who is holding the camera. The class will be small enough to customize information for those who attend.  We will have time for Q&A at the end, so we can take it in any direction.

(Photo © Gale Zucker)

Classes Beverly Army Williams and Gale Zucker* are teaching:

  • Leveling Up Your Business on Social Media | Wednesday, June 13 | 4:00 p.m. - 7:00 p.m.
  • Photo Shoot A-Z: Planning, Producing and Picture Making | Thursday, June 14 | 8:00 a.m. - 11:00 a.m.
  • 10 Photo and Hashtag Tricks to Build Community | Friday, June 15 | 7:45 a.m. - 10:45 a.m.

*PhotoShoot class is Gale alone, the other two classes are co-taught.

Register for the TNNA Summer NeedleArts Trade Show here

Tags:  business  business tips  Summer Trade Show  TNNANews 

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Summer Trade Show: After the Show

Posted By TNNA Editor, Thursday, June 29, 2017
Updated: Thursday, June 29, 2017

Summer Trade Show: After the Show

By Stephanie Shiman

The summer market is over, your bags are unpacked, and several new projects are underway. What now?  The TNNA summer show is excellent for discoveries, inspiration, connections, and overall appreciating this awesome industry, we are all a part of.  

 

Now that you’re home, how can you use what you learned and keep the creative juices flowing?

Whether you’re a shop, designer, or vendor, the following applies to you.

  1. Debrief yourself (and companions, if you took others with you).  Take notes!  You won’t remember this stuff next month!  What inspired you?  What are the new trends you should stay on top of?  What did you see that could set you apart and give you an edge?  What do crafters want to learn?  Which items are vanishing from booths that might be a heads-up that they’ve had their day in the limelight?
  2. Next, deal with all the paperwork you came home with—the flyers, catalogs, and business cards.  Evaluate what you will realistically want to remember later and which things don’t seem as useful.  Write notes on the keepers so when you come across them later you will remember why you kept them.
  3.  What crafty things did you bring back—that special skein from SampleIt or that free pattern you can’t wait to get started with?  Make a special place for these items for future projects so they don’t get lost in your stash.

 

Shops: When the orders start coming in, how can you be sure they get the best visibility to inspire your customers like they inspired you?  

  1.  As soon as you get back, begin sneak previews of items that you will add to your shop’s offerings.  Put a table up front in your store and cover it with samples and cash-and-carry items from the show. Use social media to start a buzz.  Even if you don’t have the items in hand, use photos from the vendor’s website or photos of finished objects (with permission) from Ravelry to get your customers excited.
  2.  Space out orders if possible, even if it means waiting a week to put them on the shelf.  Keeping your shop continually new and fresh is a great way to keep customers coming back. Update your social media outlets with photos from each new shipment along with inspiration for using the new products.  
  3. Unbox orders on Instagram. This hot new trend for social media really gets people excited. Start a live video when you unbox the order, describing the items as you go. Potential customers can then comment if they’d like you to put something aside for them. Just be sure to give a cut-off date for pick-up, and if items aren’t claimed, add them to your shelves.
  4. Show your customers what makes this or that new item unique. Most crafters don’t really need more craft supplies, but we do buy more when we are excited about a new project. Inspiration is the key! Classes, trunk shows, and shop samples are perfect for this.

 

Designers: What did you see that really inspired you?

  1.  Each year new yarns come out with new qualities. How can you best highlight the hottest new yarns? Staying on trend with the hot yarns will keep your work fresh and appealing.
  2.  What new techniques and construction methods are knitters really into right now?  Garter is out, garter is in. Brioche is hot. Chevron and odd angles are in. Felting is out. Lace is always in. Incorporate currently trending techniques into your work.
  3. Whom did you connect with at market that you would like to work with? Be sure to reach out with design ideas and proposals whenever you have them.  Everyone loves to bounce ideas around when inspired at the show. It’s important to show intent by following up with solid ideas after the market.Vendors: Hopefully you’ve come back with plenty of orders. Now the real work begins.  Besides just filling them, try these tips to keep re-orders coming in.

Vendors: Hopefully you’ve come back with plenty of orders. Now the real work begins.  Besides just filling them, try these tips to keep re-orders coming in.

  1.  Educate your customers on new items. Even a quick and dirty information sheet tucked into orders is helpful. Key phrases about your products are especially useful: “This kit comes with a full-size skein and three mini skeins as well as a shawl pattern behind the label.” The more a shop knows and understands about your product, the easier it is for them to sell it.
  2.  It can be hard to predict before the show what the hot sellers will be. Now you know! Therefore, stock up on those items as soon as you can, and filling re-orders will be a breeze. When something is hot, everyone wants it yesterday.
  3. Do you feel like some products didn’t get as much attention as you thought they deserved? Use your social media outlets to highlight anything that might have slipped through the cracks.
  4. Believe it or not, even though the summer show has just ended, it’s the perfect time to think about what you’d like to launch next season. Often seeing your product line laid out and taking orders face-to-face is a good way to see where your holes are. Prepare now to fill these holes next season.
  5. Pack up your booth items, for storage, in a way that makes it easy to prepare for the next show. January seems a long way off now, but it’ll be here before you know it.  

Overall, use what you’ve learned at market to keep things fresh, inspired, and interesting!

 


About the Author

Stephanie Shiman (www.frabjousfibers.comstarted frabjous fibers and Wonderland Yarns in 2004 with a box of yarn stashed under her dining room table.  Now, with a team of a dozen or so creative people, FF&WY hand-dyes fabulous yarns and fibers that make their way to LYS all over the world.

Tags:  Summer Trade Show  TNNANews 

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Summer Trade Show: One Attendee's Experience

Posted By TNNA Editor, Thursday, June 15, 2017
Updated: Tuesday, June 13, 2017

Summer Trade Show: One Attendee's Experience

By Joy Macdonell

Stepping foot on a trade show floor is exciting. There is a shared energy as vendors get ready to show off their new products in beautifully curated booths and attendees are prepared to begin a search for new products to introduce to their enthusiastic customers.

Summer is the perfect time of year to gather as a trade organization because fall creative content calendars are being firmed up, retail events are in the planning stages, budgets have been analyzed, and open to buys have been approved!

TNNA returned to Columbus, Ohio for the 2017 NeedleArts Summer Trade Show, where the familiar North Market offers delicious foods and Jeni’s Splendid Ice Creams can be enjoyed!

#stitchlove by Stitchcraft MarketingOver in the convention center, there were new experiences including Blue Sky Fibers’ booth visitors on Sunday of a llama and two alpacas! The newly conceived TNNA Lounge provided tables and chairs for mini meetups and gatherings. Also located in the lounge area, presented by Stitchcraft Marketing, the #stitchlove wall filled the space with good vibes and warm sentiments from attendees.

The convention kicked off Friday night with the Yarn Group Fashion Show and Sample IT! This year, there were 104 looks presented on the runway from 35 companies and 100 brands. Resourceful, discrete, playful, intense and integral are words used to describe the fashions that hit the catwalk. Silhouettes included dusters, shawls, wraps and ponchos.

This is the year of the sleeve and we were presented a variety, including minimalist sleeves, textured sleeves and, most notably, a garment featuring one long-tapered sleeve and one poncho sleeve. Asymmetry was found in hems and wrap shapes.

Color created movement on the runway. “Let the colors move; let the colors come to life,” the presenter said as solid colors, color gradients and touches of glitter moved in front of our eyes. Sweaters featured yolks with stranded work, cowls, and hoods.

The showstopper was a piece of art named the “Woodland Sweater” by Nicky Epstein. This piece stole the show with a knitted forest scene, appliqued knitted pieces and embroidery. The excitement at the Fashion Show set the mood for the weekend.

There were more than 90 exhibitors on display on the show floor with the majority participating in the “Discover What’s New” area — perfectly placed by registration. If you were early to the show, this was the place to linger and stroll. Each tabletop vignette offered a peek at the newest products on display at the show. This was a must-see destination prior to walking through the show and before leaving — just to make sure you did not miss anything in the show!

An Education Theater, conveniently located on the showroom floor, offered instruction on trend-right topics that included introductions of new tools, explanations of how fleece becomes fiber, and the importance of the fiber value-chain. Instructors included Karin Skacel, Tabbethia Haubold, Trisha Malcolm, Lisa Meyers and Sy Belohlavek. These educational moments were easily accessible by all attendees and provided a great opportunity to rest for a moment while still participating in the show!

The vendors, however, were the stars of the show! Each booth carefully arranged to present an artful display of products. All vendors focused on the attendees and welcomed everyone to touch, feel and explore their goods. Exhibitors provided plenty of literature to share with every type of attendee from the retailer to designers and teachers. The vendors fostered new relationships with open arms. The spirit of the show was led by the exhibitors, and their energy and excitement will continue to contribute to the success and growth of the industry!

 


About the Author

Joy MacdonellJoy Macdonell (www.craftingwithjoy.comis a Creative Blogger and Fiber Consultant. Her job has provided her with lots of great opportunities to teach, including as the host of a television show on the DIY network (Greetings, from DIY) and one on PBS (Crafting at The Spotted Canary). She has also been the guest representative for Martha Stewart Crafts on the Home Shopping Network and has been the education director for the Martha Stewart Crafts brand since it launched in 2007. Prior to starting her career with EK Success Brands in 2001, she and her sister owned the very popular scrapbook store in Fairfax, VA, My Scrapbook Store.

Tags:  Summer Trade Show  TNNANews 

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How to Market Yourself as a Designer at the Summer Trade Show

Posted By TNNA Editor, Friday, June 2, 2017
Updated: Thursday, June 1, 2017

TNNA Summer Trade Show: How to Market Yourself as a Designer

By Brenda Bourg

Attending your first TNNA show can be very overwhelming, so I've asked three experienced designers for their best advice to new attendees.

 

All three designers agreed that setting appointments with the top companies you want to meet with are a top priority. Go through the exhibitor list carefully, and make a must-see list and a secondary must-see list. When you set your appointments, be specific about what you would like to meet with them about, such as a proposal for a jacket, sweater, etc. Be sure to keep your meeting brief, 20-30 minutes at the most, unless your contact says they can give you more time when you schedule the appointment. Wear business casual attire with very comfortable shoes  you will be on your feet a lot!

 

If you are a new or unknown designer, bring a one-page resume that has thumbnail photos of various projects that are representative of your skills. Or even better, if you have a tablet, create a portfolio of your designs. You are more likely to sell your work if they can see visuals of your capabilities.

 

For more experienced designers, bring photocopies of book covers or designs from magazines to hand out to contacts. Be sure to bring plenty of business cards and give them out. You will also collect a lot of business cards in return write notes on the business cards while on the floor. This will make it easier to remember what was discussed and help with follow-up organization. You may also want to bring a small notebook, pen, and tape or small stapler. This can help organize the business cards.

 

Don't forget to stop by and thank companies who have given you support in the past. It is a great chance to introduce yourself and put a face with the name. If you are a published author, check to see if your publisher is there and if they offer to do a book signing. Also, if you have a book and one of the yarn suppliers is there, ask if they will display your book. This is a great opportunity to bring in wholesale orders!

 

If you continue checking back on a busy booth to introduce yourself to no avail, drop a card off and get a card to follow up later. That said, never, ever interrupt a meeting unless someone calls you over. Often, an official meeting looks like a casual conversation. Business relationships can be quickly ruined over this.

Don't ask for materials from a company you've never worked with before. Instead, ask about their supply support for designers' policy. If they offer it to you, then it's fine to accept it.

 

You do need to work the floor, but make sure to take some breaks, too. Your feet and sanity will thank you! Your first show can, and probably will, be very overwhelming and your brain can be quickly overstimulated.

 

One of the three designers said it best: "I guess the bottom line is that if you want to be considered a professional, act like one. I think that sums it up."

About the Author

Brenda BourgBrenda Bourgauthor of Fair Isle Tunisian Crochet, is also an editor, writer, spinner, knit and crochet designer for 10 years and counting. She is co-editor for Annie's Talking Crochet Update newsletter – a job she's enjoyed immensely for almost 4 years. Brenda also loves to blog about crafting, encouragement, finding humor and beauty in everyday life on Encouraged by Design.

Tags:  Summer Trade Show  TNNANews 

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TNNA 2017 Summer Trade Show Class Previews: Tara Swiger

Posted By TNNA Editor, Tuesday, May 23, 2017
Updated: Thursday, May 18, 2017

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TNNA 2017 Summer Trade Show Class Previews 

Spotlight on Tara Swiger

Tara Swiger

The TNNA 2017 NeedleArts Summer Trade Show, taking place June 10-12, 2017, in Columbus, Ohio, is the perfect place for needlearts professionals to learn about the newest products and techniques in the industry!

Register today and choose from more than 40 classes taught by 20 industry experts, including several new to TNNA shows! Learn techniques and strategies to help you run your business and exchange ideas and best practices you can implement when you return to your shop. But hurry, once a class is sold out, it will no longer be available for selection.

Today's spotlight is on classes being taught by Tara Swiger. Read on below for a teaser of Tara's classes and her thoughts on the importance of education for needlearts professionals.

Tara is teaching the following classes at the 2017 Summer Trade Show:

  • YouTube for Shops | Saturday, June 10 | 8:00 a.m. - 10:00 a.m.
  • Fill Your Classes | Sunday, June 11 | 8:00 a.m. - 10:00 a.m.

 

 





We asked Tara to share her insights on needlearts and business education, as well as its value to members of our industry.

Have you taught classes at previous TNNA trade shows?

Tara:  Yes! I love teaching at TNNA because, as a knitter, I love yarn shops and the community they create. My full-time job is helping creatives build sustainable businesses around their passion, usually online, so I love bringing those online business skills to in-person communities.

Why should attendees consider registering for your classes at the TNNA Summer Trade Show?

TaraIf you're frustrated that you have to keep cancelling classes because no one shows up, come to Fill Your Classes to learn how to make classes people want and then get them in the seats. 

YouTube is the second largest search engine in the world and so few shops are using it - you can become a trusted resource for your customers without too much technical knowhow and a lot of enthusiasm. Learn how in YouTube for Yarn Shops!  

Why do you think education is an important part of attending the Summer Trade Show?

TaraRunning your own business can be lonely and isolating. Very few people in your local community know what you're going through or can understand the challenges. Coming to a business class at TNNA allows you to enter a space in which everyone knows what you're going through.

I always say that you're going to learn more from the other shops than you will from any teacher, so I make my classes a space where you can talk frankly and share ideas and not feel so alone. 

When preparing for your trip to the Summer Trade Show, what's the one item you can't forget to pack?

Tara: Knitting that I can do while talking. (The designers may not be impressed, but a garter stitch shawl or stockinette stitch sock is usually my go-to). Also lots of water, comfy shoes, and lavender essential oils for calming down after all the excitement and orange for focusing to teach.  

 

Tara Swiger is the author of Market Yourself, a workbook for makers who need a marketing plan. She began her entrepreneurial journey as a yarn-maker and transitioned into teaching and writing about marketing for handmade businesses. Her superpower is translating complex business principles into the language of artists and makers while creating doable Action Plans. She's taught traditional artists in rural North Carolina, yarn shop owners at TNNA, and to designers and makers around the world at conferences, conventions and workshops.


TNNA classes are categorized by objectives to help you select the class that best matches your education needs. See the objectives and listing below. Sign into Attendee Registration for the complete class presenter information, fees, and materials needed.

Business Data Made Simple Learn to effectively manage cash flow, plan your marketing, and invest in your future using data you already have.
Expanding Your Expertise Develop new skills and techniques to grow your business and increase profits.
 
The Two-Way Conversation Learn how to effectively engage with customers and vendors through various communications channels.
Leveraging New Tools & Technology Gain insight into the latest tools and technology, including social media, photography, software, and mobile devices.


 Discover all the exciting education opportunities at the 2017 Summer Trade Show!

View Classes and View Teachers.


Tags:  Summer Trade Show  TNNANews 

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TNNA 2017 Summer Trade Show Class Previews: Gwen Bortner

Posted By TNNA Editor, Monday, May 22, 2017
Updated: Friday, May 12, 2017

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TNNA 2017 Summer Trade Show Class Previews 

Spotlight on Gwen Bortner

Gwen Bortner

The TNNA 2017 NeedleArts Summer Trade Show, taking place June 10-12, 2017 in Columbus, Ohio, is the perfect place for needlearts professionals to learn about the newest products and techniques in the industry!

Register today and choose from more than 40 classes taught by 20 industry experts, including several new to TNNA shows! Learn techniques and strategies to help you run your business and exchange ideas and best practices you can implement when you return to your shop. But hurry, once a class is sold out, it will no longer be available for selection.

Today's spotlight is on classes being taught by Gwen Bortner. Read on below for a teaser of Gwen's classes and her thoughts on the importance of education for needlearts professionals.

Gwen is teaching the following classes at the 2017 Summer Trade Show:

  • Make the Most of Your Online Presence (Even Without a Shopping Cart) | Friday, June 9 | 9:00 a.m. - 12:00 p.m.
  • Newsletter Necessities: Maximizing Your #1 Marketing Tool | Saturday, June, 10 | 8:00 a.m. - 10:00 a.m.
  • 3 Surprising Factors That Are Seriously Damaging Your Business | Sunday, June, 11 | 8:00 a.m. - 10:00 a.m.

 

 





We asked Gwen to share her insights on needlearts and business education, as well as its value to members of our industry.

Have you taught classes at previous TNNA trade shows?

Gwen:  I have taught for TNNA over a decade and will continue to do so as long as they will hire me because I believe that the key to making our industry strong is having individual businesses that are strong. And the way to keep your business thriving and strong is to always be learning new ideas and concepts and how to apply them.

Why should attendees consider registering for your classes at the TNNA Summer Trade Show?

GwenAlthough we often focus on general business topics, the content is tailored to our specific industry by instructors that no only understand business, but are also active within our markets in one form or another.

Why do you think education is an important part of attending the Summer Trade Show?

Gwen: A successful business person (regardless of the industry) is always looking to learn and improve. All the better with the education is industry specific from industry experts.

Aside from education, what else are you looking forward to at the Summer Trade Show?

GwenI love all of the opportunities to network with other folks in the industry. Even when I don’t have a specific "need," I am often able to help someone connect with a resource for which they are looking. And the sharing of knowledge and information is what an industry association is all about.

When preparing for your trip to the Summer Trade Show, what's the one item you can't forget to pack?

Gwen: A bag that is easy to carry ALL DAY that is also large enough for whatever I need to bring and/or collect while I am at the show.

Gwen Bortner has been teaching since 1986 and is a recognized name at many national venues since 2003. Beginning early in childhood, Gwen has dabbled in all of the various needle arts with knitting finally taking center stage during her college years. Gwen has nearly 30 years of experience as a business consultant, trainer and executive working in a variety of business arenas including filling the role of Interim Executive Director for TNNA. Her "super power" is the ability to share new and valuable information in accessible, easy-to-process, bite-size pieces. Gwen can be found virtually on her blog at www.gwenbortner.com.


TNNA classes are categorized by objectives to help you select the class that best matches your education needs. See the objectives and listing below. Sign into Attendee Registration for the complete class presenter information, fees, and materials needed.

Business Data Made Simple Learn to effectively manage cash flow, plan your marketing, and invest in your future using data you already have.
Expanding Your Expertise Develop new skills and techniques to grow your business and increase profits.
 
The Two-Way Conversation Learn how to effectively engage with customers and vendors through various communications channels.
Leveraging New Tools & Technology Gain insight into the latest tools and technology, including social media, photography, software, and mobile devices.


 Discover all the exciting education opportunities at the 2017 Summer Trade Show!

View Classes and View Teachers.


Tags:  Summer Trade Show  TNNANews 

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TNNA 2017 Summer Trade Show Class Previews: Patty Lyons

Posted By TNNA Editor, Sunday, May 21, 2017
Updated: Friday, May 12, 2017

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TNNA 2017 Summer Trade Show Class Previews 

Spotlight on Patty Lyons

Patty Lyons

The TNNA 2017 NeedleArts Summer Trade Show, taking place June 10-12, 2017 in Columbus, Ohio, is the perfect place for needlearts professionals to learn about the newest products and techniques in the industry!

Register today and choose from more than 40 classes taught by 20 industry experts, including several new to TNNA shows! Learn techniques and strategies to help you run your business and exchange ideas and best practices you can implement when you return to your shop. But hurry, once a class is sold out, it will no longer be available for selection.

Today's spotlight is on classes being taught by Patty Lyons. Read on below for a teaser of Patty's classes and her thoughts on the importance of education for needlearts professionals.

Patty is teaching the following classes at the 2017 Summer Trade Show:

  • Pricing Strategies & Goals in Retail | Thursday, June 8 | 12:00 p.m. - 3:00 p.m.
  • Twice the Fun, Half the Time | Thursday, June 8 | 4:00 p.m. - 7:00 p.m.
  • Tools for Successful Inventory Management | Friday, June 9 | 9:00 a.m. - 12:00 p.m.
  • Building Your Buying Plan – Open to Buy and More | Friday, June 9 | 1:00 p.m. - 4:00 p.m.
  • Managing Cash Flow | Saturday, June 10 | 7:45 a.m. - 9:45 a.m.

 

 





We asked Patty to share her insights on needlearts and business education, as well as its value to members of our industry.

Have you taught classes at previous TNNA trade shows?

Patty: Yes.  I come to TNNA to teach and share my expertise.That’s my job.That’s what I do for a living. The most important place to share in industry is the TNNA trade shows. It’s an important part of my regular teaching schedule to share ideas and work with other people in my industry.

What should attendees expect if they register for your classes at the TNNA Summer Trade Show?

Patty: In "Pricing Strategies and Goals in Retail," the most important part is understanding that there is more to pricing strategies than applying keystone pricing (taking your pricing and doubling). It's time to learn from other industries, too. Keep your pricing fluid.

"Tools for Your Successful Inventory Management" is the single-most important class that I teach. Having too much inventory, or not enough of the right inventory, is the number one reason stores have cash flow problems, then are forced to close. 

"Building Your Buying Plan - Open to Buy and More" is the perfect follow up to the inventory class. Learn what is open to buy and how you can use this powerful tool to order your merchandise. Build your buying spreadsheet to help you on the sales floor.

In "Twice the Fun, Half the Work," learn how much faster your customers can knit when they work two at a time on magic loop and two at a time on two circs. Note: Must be comfortable working magic loop. 

Take "Managing Cash Flow" so you can sleep at night. Cash flow is what kept me up at night when I ran a store, quite literally trying to keep the lights on. Take money from flush seasons to make it last through tight seasons; it's how your business can stay open and keep going.

Why do you think education is an important part of attending the Summer Trade Show?

PattyEducation should be one of the primary purpose of a trade show. In this modern era of communication, there’s plenty of information online. But it's not the same as attending a show once or twice a year to network and learn. You also need to recharge, re-energize and bring new ideas back to your business. Depending on the city you work in, there's no networking opportunities or other shop owners to swap ideas with. Classes offer an opportunity to talk with other professionals in your industry – there's no substitute for that. 

 There's a big need for classes even if you’ve been running your business for many years. The world around you changes rather quickly. When we’ve been doing something a long time, we don’t get to step back and look up at what has changed and what we need to learn. It's easy to get stuck in how you've “always” done it.

Aside from education, what else are you looking forward to at the Summer Trade Show?

Patty I look forward to browsing the show floor to see what’s new out there, colors, trends. It's only when walking sales floor, seeing things over and over again, can you glean a sense of the hottest trends.

And I look forward to networking. In our industry, we have very few opportunities to meet with each other. There's nothing like bouncing ideas around between you and other needlearts professionals. 

 

Patty Lyons is a nationally recognized knitting teacher and technique expert who is known for teaching the 'why' not just the 'how' in her pursuit of training the 'mindful knitter.' Patty teaches nationally at guilds and knitting shows around the country, and her popular classes can also be found online and on DVD at Interweave, Annie's and Craftsy.


TNNA classes are categorized by objectives to help you select the class that best matches your education needs. See the objectives and listing below. Sign into Attendee Registration for the complete class presenter information, fees, and materials needed.

Business Data Made Simple Learn to effectively manage cash flow, plan your marketing, and invest in your future using data you already have.
Expanding Your Expertise Develop new skills and techniques to grow your business and increase profits.
 
The Two-Way Conversation Learn how to effectively engage with customers and vendors through various communications channels.
Leveraging New Tools & Technology Gain insight into the latest tools and technology, including social media, photography, software, and mobile devices.


 Discover all the exciting education opportunities at the 2017 Summer Trade Show!

View Classes and View Teachers.


Tags:  Summer Trade Show  TNNANews 

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TNNA 2017 Summer Trade Show Class Previews: Oz Barron

Posted By TNNA Editor, Saturday, May 20, 2017
Updated: Friday, May 12, 2017

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TNNA 2017 Summer Trade Show Class Previews 

Spotlight on Oz Barron

The TNNA 2017 NeedleArts Summer Trade Show, taking place June 10-12, 2017 in Columbus, Ohio, is the perfect place for needlearts professionals to learn about the newest products and techniques in the industry!

Register today and choose from more than 40 classes taught by 20 industry experts, including several new to TNNA shows! Learn techniques and strategies to help you run your business and exchange ideas and best practices you can implement when you return to your shop. But hurry, once a class is sold out, it will no longer be available for selection.

Today's spotlight is on the class being taught by Oz Barron. Read on below for a teaser of Oz's class and his thoughts on the importance of education for needlearts professionals.

Oz is teaching the following class at the 2017 Summer Trade Show:

  • Merchandising Techniques | Thursday, June 8 | 4:00 p.m. - 7:00 p.m.

 

 





We asked Oz to share his insights on needlearts and business education, as well as its value to members of our industry.

Have you taught classes at previous TNNA trade shows?

Oz:  I’ve taught a number of business classes at TNNA. I started as I realized, after so many years in specialty retail and retail related positions, I had a unique set of skills and experiences in this industry so I wanted to give back a little to an industry that has already given us so much. I keep coming back as I feel I have things I can share that will help shops become more successful. The idea being “A rising tide lifts all boats."

Why should attendees consider registering for your class at the TNNA Summer Trade Show?

OzThe idea of the class is to get an understanding of what merchandising is, how others apply the ideas and concepts, and to get ideas and inspirations to look their space in a different way.

Why do you think education is an important part of attending the Summer Trade Show?

OzNone of us is an island, and none of us knows it all. These classes can help any of us look at what we’re doing in a new way or learn new techniques or ideas to bring back to our shops.

Aside from education, what else are you looking forward to at the Summer Trade Show?

OzMeeting with our vendors, seeing what seems to be trending. We also love networking with other shop owners from across the country and around the world to see what works or not for them.

When preparing for your trip to the Summer Trade Show, what's the one item you can't forget to pack?

My phone. ;-)

Oz Barron has more experience than he cares to remember in sales, marketing, retail and music. He has run his own businesses in the music, high tech, and now needlearts field. With his wife, Kris Gregson, they run The Ball & Skein & More, a full service knit, crochet, spinning and weaving store located on the central coast of California in the sleepy little village of Cambria.


TNNA classes are categorized by objectives to help you select the class that best matches your education needs. See the objectives and listing below. Sign into Attendee Registration for the complete class presenter information, fees, and materials needed.

Business Data Made Simple Learn to effectively manage cash flow, plan your marketing, and invest in your future using data you already have.
Expanding Your Expertise Develop new skills and techniques to grow your business and increase profits.
 
The Two-Way Conversation Learn how to effectively engage with customers and vendors through various communications channels.
Leveraging New Tools & Technology Gain insight into the latest tools and technology, including social media, photography, software, and mobile devices.


 Discover all the exciting education opportunities at the 2017 Summer Trade Show!

View Classes and View Teachers.


Tags:  Summer Trade Show  TNNANews 

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TNNA 2017 Summer Trade Show Class Previews: Nancy Shroyer

Posted By TNNA Editor, Friday, May 19, 2017
Updated: Friday, May 12, 2017

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TNNA 2017 Summer Trade Show Class Previews 

Spotlight on Nancy Shroyer

Nancy Shroyer

The TNNA 2017 NeedleArts Summer Trade Show, taking place June 10-12, 2017 in Columbus, Ohio, is the perfect place for needlearts professionals to learn about the newest products and techniques in the industry!

Register today and choose from more than 40 classes taught by 20 industry experts, including several new to TNNA shows! Learn techniques and strategies to help you run your business and exchange ideas and best practices you can implement when you return to your shop. But hurry, once a class is sold out, it will no longer be available for selection.

Today's spotlight is on classes being taught by Nancy Shroyer. Read on below for a teaser of Nancy's classes and her thoughts on the importance of education for needlearts professionals.

Nancy is teaching the following classes at the 2017 Summer Trade Show:

  • How To Select Color Palettes for Knitting and Other Fiber Arts | Thursday, June 8 | 12:00 p.m. - 7:00 p.m.
  • Fair Isle Knitting 101 | Friday, June 9  | 9:00 a.m. - 12:00 p.m.
  • How To Select Color Palettes for Knitting and Other Fiber Arts | Friday, June 9  | 9:00 a.m. - 12:00 p.m.

 

 





We asked Nancy to share her insights on needlearts and business education, as well as its value to members of our industry.

Have you taught classes at previous TNNA trade shows?

Nancy:  Yes, I have taught the past two years; before that, I was an exhibitor for 15 years (Nancy’s Knit Knacks).

I love teaching and sharing my love of knitting with anyone and everyone. When I work with the shop owners, it is an opportunity to touch even more people because I encourage them to take what I teach them back to their classes. I offer my patterns to use to make it easier for them. It’s all about sharing the love.

Why should attendees consider registering for your classes at the TNNA Summer Trade Show?

NancyI worked in yarn shops for about 9 years, and one of my best friends owns a yarn shop, so I am familiar with making my classes relevant to shop owners, not just students.

Why do you think education is an important part of attending the Summer Trade Show?

NancyI think the more shop owners know about knitting and how new concepts and ideas can excite their customers, the more successful they will be.

Aside from education, what else are you looking forward to at the Summer Trade Show?

NancySince I was an exhibitor for years, I have lots of friends from all parts of TNNA and love seeing what they are doing now.  I also get inspiration from what is new and different. And I get to see my daughter, Lisa who works for Interweave.

When preparing for your trip to the Summer Trade Show, what's the one item you can't forget to pack?

My knitting! No matter the trip or the reason, that is the first thing I think about packing.

Nancy Shroyer is a knitter, spinner, weaver, dyer, designer and teacher from Cary, NC. As the founder of Nancy’s Knit Knacks LLC, Nancy, along with a select team, designs and develops a line of tools and equipment for yarn shops, fiber artists and producers. Nancy personally invented 15+ tools for knitters and spinners.

Nancy is an author and designer. She has two published books and more than 30 published patterns. Nancy has been teaching fiber arts classes for 40 years. She has 23 different workshops in knitting, spinning, dyeing and weaving. Her students love her kind, easygoing manner.


TNNA classes are categorized by objectives to help you select the class that best matches your education needs. See the objectives and listing below. Sign into Attendee Registration for the complete class presenter information, fees, and materials needed.

Business Data Made Simple Learn to effectively manage cash flow, plan your marketing, and invest in your future using data you already have.
Expanding Your Expertise Develop new skills and techniques to grow your business and increase profits.
 
The Two-Way Conversation Learn how to effectively engage with customers and vendors through various communications channels.
Leveraging New Tools & Technology Gain insight into the latest tools and technology, including social media, photography, software, and mobile devices.


 Discover all the exciting education opportunities at the 2017 Summer Trade Show!

View Classes and View Teachers.


Tags:  Summer Trade Show  TNNANews 

Share |
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