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Sneak Peek: 2017 Winter Trade Show Agenda

Posted By TNNA HQ, Wednesday, November 9, 2016
Updated: Tuesday, November 8, 2016

Get Your First Look at the Agenda for the
2017 Winter Trade Show!

The TNNA Needlearts Winter Trade Show takes place January 21-23, 2017 in San Jose, California! Here is a sneak peek of what you can expect.

Join us on Friday, January 20, for pre-show events, including:

  • Fashion Show
  • Building Better Business
  • Galleria (formerly "Needlepoint Showcase")
  • Industry Services Showcase (formerly "Meet the Teacher")
  • Sample IT!

The fun continues throughout the weekend with several events brought back to the Winter Trade Show by popular demand:

  • Education Sessions
  • Exhibits
  • Member Lounge Happy Hour
  • Segment Group Meetings
  • Needlepoint Group Dinner

At this year's Winter Trade Show, TNNA classes are categorized by five objectives to help you select the classes that best match your education needs.

Objectives include:

  • Business Data Made Simple
  • Expanding Your Expertise
  • The Two-Way Converation
  • Leveraging New Tools & Technology
  • Building Better Business

See a full list of exciting classes here!

Online registration is NOW OPEN and the Buyers Guide will be available later this month. In the meantime, take a look at confirmed vendors here, and plan your attendance by booking your stay and travel.

Stay tuned to the blog for up-to-date news on TNNA Winter Trade Show!

Tags:  News  Winter Show 

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TNNA Releases 2016 Needle Arts Market Summary

Posted By TNNA HQ, Friday, November 4, 2016
Updated: Thursday, November 3, 2016

TNNA Releases 2016 Needle Arts Market Summary

We are proud to announce the release of the TNNA 2016 Market Summary! The report provides eight pages of crucial data to help grow your needle arts business to take advantage of the $2.5 billion needle arts consumer market.

In the TNNA 2016 Market Summary, you’ll discover:

  • Per-segment market sizes for participants and enthusiasts;
  • Social media use;
  • Spending habits by retail channel;
  • Demographics;
  • Growth trends;
  • Number of retailers;
  • Recipe for a profitable retailer;
  • Financial benchmarks for retailers and wholesalers;
  • Profiles of knitters, crocheters, spinners, weavers, needlepointers, cross-stitchers and hand embroiderers.

The study is available for FREE as a TNNA member benefit. Not a TNNA member? Become one today!










About the TNNA 2016 Market Summary

The TNNA 2016 Market Summary is part of the TNNA State of Specialty NeedleArts Study 2016. The study, now in its fifth edition, is sponsored by TNNA and independently produced by Hart Business Research. The study and market summary include the results of 2016 surveys of more than 15,000 needle arts enthusiasts, 393 retailers, and 158 wholesalers; a national participant survey of more than 6,000 U.S. adults; and Hart research of government and corporate data.

Tags:  Hart Business Research  News  TNNA 

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Registration NOW OPEN for Winter Trade Show

Posted By TNNA HQ, Thursday, October 27, 2016
Updated: Thursday, October 27, 2016

TNNA Needlearts Winter Trade Show Registration: NOW OPEN!

Register Here

Register now and choose from more than 30 education sessions to enroll in, get access to more than 165 exhibitors on the trade show floor, and secure your attendance at our popular pre-show events.

Bringing together needlearts professionals from the counted thread, crochet, embroidery, knitting, needlepoint, and spinning and weaving segment groups, the Winter Trade Show offers attendees the opportunity to:

  • Benefit from enriching technical and business education;
  • Continuously network at social events and throughout the Trade Show;
  • Discover insights into the latest styles and trends;
  • Access must-have products at the largest needlearts trade show.

And that's just the start!

Quick Links

Important notes about registration:

You may now register online and choose your desired classes and events. We recommend registering online to secure your first-choice classes. Paper registration will be available in November.

If you were a member in 2016 and have not yet renewed your membership, you will be prompted to do so before you can register for the show.  

If you were not a member in 2016, you must apply for membership and submit dues prior to online registration to comply with Business ID policy.

We can't wait to see you in San Jose! Stay tuned to the blog for up-to-date news on TNNA Needlearts Winter Trade Show.

Tags:  News  Winter Show 

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Don't Miss the "Manage Your Social Media" Webinar!

Posted By TNNA HQ, Wednesday, October 26, 2016
Updated: Tuesday, October 25, 2016

Upcoming Webinar: 

Manage Your Social Media:
A Practical Plan for Busy Business Owners 

Stacey Trock, owner of FreshStitches

Staying connected with your customers online is crucial in today’s competitive digital age. Join TNNA and industry expert Stacey Trock, owner of FreshStitches, to learn best practice social media techniques for your business in the upcoming webinar Manage Your Social Media: A Practical Plan for Busy Business Owners. In this one-hour webinar, you will learn how to identify your key message and audience, which will help you become more efficient in the time you spend on social media.

When: Wednesday, Nov. 2 at 12 p.m. EST

Cost: $30 for members; $60 for non-members



We asked Stacey to share her insights on social media and its value to needlearts professionals, as well as a teaser for this can’t-miss webinar!

TNNA HQ: Why is social media such a powerful tool for small-business owners?

Stacey Trock (ST): Customers are logging on to social media sites (like Instagram and Facebook) numerous times a day to check in with friends and see what’s new. You have an opportunity to show what you have to offer right there on their phones! Whoa!

Research shows that it takes a customer seeing something 7 times before they feel comfortable making a purchase. A decade ago, this exposure happened via TV ads and magazines. It was only the really big companies that got to play. Social media has leveled that playing field and now all small businesses have the opportunity to get in front of eyeballs multiple times – which is what you need to do to convert those “lookers” into “customers.”

TNNA HQ: Why do so many small-business owners struggle with leveraging social media or seem intimidated by it?

ST: I think it’s easy to be intimidated because you see Instagram accounts with professional-quality photos and a million followers, and you may think you need to accomplish that feat in order to be successful. And that’s completely not true.

I think of social media as a way of sharing what you’re passionate about. Because when you’re sharing what you genuinely care about, that shines through, and people will be interested! There are many social media accounts with small numbers of followers, but they are engaged followers, and those are often the most successful accounts.

You want to reach out to your customers and community. If a customer walked into your shop and said hello, you’d happily smile and chat about what’s in your shop. Social media is a virtual way of chatting with people who are interested in what you have to offer. No stress. Just send a smile!

TNNA HQ: Is there such a thing as “too many” social media accounts? Why or why not?

ST: There totally is. As business owners, we’re all busy. And it’s incredibly easy to be stretched too thin. When you don’t have the time to do something well, it shows and isn’t going to give you the results you want.

I advocate picking one or two social media networks that work best for you and your customer base and doing them really well. For most businesses, doing one account really well won’t take more than a half hour.

TNNA HQ: How has social media helped shape the identity of your business?

ST: Social media built my business. The amazing thing about social media is that it’s not just you reaching out to an individual customer (like email marketing). It’s you reaching out to a group of people, who then interact with each other!

My business has a fabulous virtual community surrounding it that I’m 100 percent convinced is the reason for my business’s success. Brick-and-mortar shops will find that using social media can reinforce the in-person community that they’ve already worked so hard to build. And reach new customers!

TNNA HQ: Any “teasers” you’d like to share about the webinar? Why should members register?

ST: I’m worried that my teaser won’t be encouraging, but I’ll say it anyway. The key to social media is putting in consistent effort. I’m not going to hand you a magic pill that will get you a million followers. Those don’t exist.

What I am going to do is tell you what you need to be doing each day to build a successful social media strategy that builds a successful business for you. By the end of the webinar, I you’ll feel inspired and enthusiastic, because what I’m going to teach you is completely doable. And worth it.

Social Media Fun Fact: Facebook is the most popular social media networking site, with 1.71 billion active users.

Follow Stacey on Facebook, Twitter, Pinterest and Instagram!

Don't miss this informative webinar with Stacey Trock – space is limited to 25 spots, so
register today!

Tags:  Business Tips  Social Media  Webinar 

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Spinzilla 2016 Results are IN

Posted By TNNA HQ, Friday, October 21, 2016
Updated: Wednesday, October 19, 2016



You did it – you survived a Monster of a Spinning Week. Spinzilla 2016 is over and the results are in!

Participants spun an astounding 5,507,622 yards of yarn!

Congratulations to this year's winners:

Team Champion:

Louet North America

296,849 yards


Rogue Champion

Jeri Nokes

28,592 yards


Most Yarn Spun

Monica Bittner, Team Louet North America

50,378 yards


Thank you to everyone who participated! See the full list of results here: Spinzilla 2016 Results

Spinzilla 2016 By the Numbers

Rogue Spinners: 470,799 yards

Monster Mile Club (spinner who spun at least a mile of yarn): 1,066

Top Five Spinners

1. Monica Bittner, Team Louet North America, 50,378
2. Cheryl Newhouse, Team Knot Another Hat, 42,686
3. Laura Halfpenny, Team Zuzu Bean Fibers and Blue Moon Alpacas Twisted Spinners, 40,413
4. Sue Brady, Team Knot Another Hat, 39,745
5. Teresa Simons, Team Louet North America, 35,690

Top Five Rogue Spinners

1. Jeri Nokes, 28,592
2. Holly Gillespie, 24,605
3. Jess Morris, 20,920
4. Catherine Rouleau, 16,552
5. Andrew Jackson, 13,459

Yardage by Country

United States 4,586,288
Canada 432,354
United Kingdom 325,659
Bolivia 64,296
Sweden 42,936
Germany 15,682
Australia 8,981
Spain 8,484
Iceland 8,348
Finland 6,141
United Arab Emirates 2,935
Japan 2,517
Norway 1,461
Ireland 1,239
Belgium 301

Yardage by State

Colorado 582,659
Oregon 443,915
California 431,397
Washington 320,545
Michigan 268,408
Pennsylvania 220,821
Ohio 204,273
Texas 185,748
Wisconsin 161,773
Massachusetts 134,857
Florida 133,701
New Mexico 118,710
North Carolina 116,234
Arizona 104,536
Georgia 92,532
Minnesota 85,783
Illinois 81,638
New York 80,673
Indiana 73,288
Iowa 71,200
Kentucky 67,712
Kansas 56,180
Alaska 47,266
South Carolina 44,429
Missouri 43,767
Virginia 41,531
Idaho 40,765
Tennessee 35,979
Maryland 30,807
New Hampshire 29,980
Connecticut 25,679
Hawaii 25,180
New Jersey 23,931
Vermont 17,129
Arkansas 15,434
South Dakota 14,911
Wyoming 12,595
Louisiana 12,356
West Virginia 11,674
Oklahoma 11,377
Utah 10,204
Maine 8,667
Nevada 8,377
Rhode Island 6,755
Montana 6,624
Nebraska 5,613
Alabama 4,929
North Dakota 1,200

Spinzilla's 2016 Photo Gallery Contest

The fun isn't over yet. Don't forget about the Photo Gallery Contest on Ravelry! Voting remains open until October 22. Rules at

Check out the Spinzilla 2016 Photo Gallery Contest here:


Tags:  News  Spinning & Weaving Group  Spinzilla 

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