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I Love Yarn Day

Posted By Yarn Group Chair, Wednesday, October 12, 2016
Updated: Wednesday, October 12, 2016



I Love Yarn Day turns six on October 15 and, to celebrate, we're calling all fiber fans to share their affection for yarn and "stitch it forward" by teaching at least one newbie to knit, crochet, weave, spin or bomb. Whatever craft it may be – if it involves yarn, we know we love it, we know you love it and we know others will, too!

Spreading the good feeling people get from yarn and yarn-related crafts is what I Love Yarn Day (ILYD) is all about. And what better way for knitters and crocheters to spread that joy and pass on their love of the crafts than to stitch it forward and teach others?

On Saturday, October 15, through its social media platforms, the Craft Yarn Council will be encouraging knitters and crocheters around the world to stitch it forward by inspiring them to teach at least one other person how to knit or crochet and spread the joy of these crafts.


Download the Retailer Press Release for information on how your shop can get involved and participate in ILYD!

You may have noticed that ILYD falls on Rhinebeck weekend this year, one of the most "yarn-y" weekends on the calendar. Many shops on the East Coast lament that they lose customers this weekend to the festival, but just as many host special events in their stores to encourage those not attending the festival to treat themselves to something special on this yarn-filled weekend!

There’s no better time to encourage your customers to Stitch It Forward. Let’s share our love of the knitting community with others, and not only build the community, but build your customer base at the same time.


Download the Designer/Blogger Press Release for information on how you can get involved in ILYD!

Whether you’re attending Rhinebeck or not, you can do your part for the industry – and your followers – to encourage them to open up the world of knitting to others. Share the “I Love Yarn Because..." template with your readers and encourage them to share their stories of how they found the knitting community on Instagram. Post a simple pattern that is perfect for teaching a newbie, and maybe even offer prizes to those who participate! The possibilities are endless. 

Knitting Guilds and Groups

Download the Guilds/Groups Press Release for information on how you can get involved in ILYD!

I Love Yarn Day is a great excuse for your guild or knitting group to host an event for the public. Share your love of knitting with others, and even enter a scavenger hunt to win fun prizes!

Capture photos of you and your group teaching yarn crafts as you stitch it forward and share your love of knitting/crochet with the people you love. Share photos on social media using the following hashtags: #StitchItForward #ILoveYarnDay.

Logos and Graphics

Post the I Love Yarn Day logo or banner ad on your Facebook page or website to raise awareness among your friends. Download artwork here!

Download the "I Love Yarn Because..." template and write about why you love yarn and take a selfie with it. Share your selfie on social media and make sure to include #ILoveYarnDay and #StitchItForward in your post.

I Love Yarn Day is all about showing your love for the community of knitters who help to build the industry we are all proud to be a part of. Do your bit this October to spread the love of crafts to others, and have some fun while doing it! For more ideas on how you can get involved, visit I Love Yarn Day.

Tags:  ILYD  News  Yarn Group 

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Save the Date for the TNNA Winter Trade Show!

Posted By TNNA HQ, Friday, October 7, 2016
Updated: Thursday, October 6, 2016

Join Us in San Jose for the
TNNA Winter Trade Show!

Mark your calendars: The TNNA Needlearts Winter Trade Show takes place January 21-23, 2017 in San Jose, California!

Bringing together needlearts professionals from the counted thread, crochet, embroidery, knitting, needlepoint, and spinning and weaving segment groups, the Winter Trade Show offers attendees the opportunity to:

  • Benefit from enriching technical and business education;
  • Continuously network at social events and throughout the Trade Show;
  • Discover insights into the latest styles and trends;
  • Access must-have products at the largest needlearts trade show.

And that's just the start!

Online registration for the Winter Trade Show opens in later October and the Buyers Guide will be available in November. In the meantime, get a sneak peek at confirmed vendors here, and plan your attendance by booking your stay and travel.

We can't wait to see you in San Jose! Stay tuned to the blog for up-to-date news on TNNA Winter Trade Show.

Tags:  Winter Show 

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Industry News & Notes

Posted By TNNA HQ, Wednesday, October 5, 2016
Updated: Wednesday, October 5, 2016

A look at industry news and notes from TNNA

Spinzilla Spinners are GO!

Spinzilla 2016 kicked off October 3 at 12:01 a.m., with participants around the world ready for a monster week of spinning! The event continues through October 9.

Follow the Spinzilla blog and social media for up-to-date action and news.

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Mark Your Calendar: I Love Yarn Day

I Love Yarn Day is October 15! And ILYD is all about showing your love for the community of knitters who help to build the industry we are all proud to be involved with. Do your part this October to spread the love of crafts to others and have some fun while doing it!

Keep an eye on the blog and your inbox next week for ways to get involved with I Love Yarn Day.

Read More

Needlearts in the News

Did you see the great article from Omaha World-Herald on needlepoint making a comeback? As a result, small businesses (like yours!) are seeing a resurgence in clients and an uptick in sales.

Read More

Business Insight

This article from Lioness, a digital magazine for female entrepreneurs, highlights five risks that women-owned businesses face and ways to work around these common hurdles. Great tips for all small-business owners!

Read More



Tags:  Business tips  Industry news and notes  Spinzilla  Yarn Group 

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TNNA New Headquarters Office Open!

Posted By TNNA HQ, Tuesday, September 27, 2016
Updated: Friday, September 23, 2016

Dear Members:

Last month, I shared the exciting news that The National NeedleArts Association (TNNA) Board of Directors selected SmithBucklin as our new management company. The decision came as part of TNNA’s strategic plan to increase membership and improve year-round value by enhancing the education, products and services provided to the specialty needlearts market.

I am happy to share that as of yesterday, September 26, 2016, TNNA’s Headquarters office is now open in Chicago. When you call our new office, you will be speaking with one of our membership and operations team members. Our new headquarters staff is excited to work with you and is eager to be of service.

I am delighted to announce that Susan Lane has been named TNNA’s new executive director. In her role, Susan will both work alongside the TNNA Board of Directors to establish strategic objectives as well lead the staff team in execution of TNNA’s plan.

We look forward to working with Susan and the TNNA headquarters staff in our new partnership.

Get to know your new staff!

These individuals, led by Susan, will be on the frontlines of all member questions.

 Susan Lane  Megan Schwartz  Rachel Burns Madeline Houser
Executive Director Membership and Operations Coordinator Membership and Operations Senior Associate Membership and Operations Associate

Our new contact information is:

The National Needlearts Association (TNNA)
330 N. Wabash Ave., Suite 2000
Chicago, IL 60611
Phone: 312-321-6823
Fax: 312.673.6628

Please be aware that some files are still being transferred, so certain inquiries may require research on the part of our new staff members during this transition period. However, rest assured that they will do their utmost to get an answer to all of your questions as quickly as possible.

Thank you for being a valued member of TNNA. Should you have additional questions or concerns, please contact me directly at

Best regards,

Dave VanStralen
President, The National NeedleArts Association 


Tags:  News  The National NeedleArts Association (TNNA)  TNNA Staff 

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TNNA Releases 2016 US Participation and Spending in Needle Arts

Posted By India Hart Wood, Hart Business Research, Wednesday, September 14, 2016


TNNA Survey

August 2016 research sponsored by TNNA, part of the TNNA State of Specialty NeedleArts Study 2016, indicates 23% of U.S. adults did at least one needle art in the past year: knitting, crocheting, weaving, spinning, cross-stitching, needlepoint, or hand embroidery. Most do two needle arts. Participation is relatively higher among females, ages 18-34, nonwhites, households with lower incomes and more people, households with children, and those without a college degree. They  spend $2 to $3 billion a year on needle arts supplies.

In August 2016 TNNA placed three questions on ORC International’s national general population Online Caravan Omnibus survey to determine national participation rates, spending, and shopping habits in each needle art. (This is a separate from the surveys of needle arts enthusiasts in February 2016.) TNNA members can dive deep into needle arts participant demographics, spending, cross-participation, retail channels, and more. Download the Excel file for U.S. Needle Arts Participation Survey Results.

According to the participation survey, needle arts participants spent an average of $60 each on supplies in the past year. Those who spent more were older adults (age 65+), residents of the U.S. Northeast, from higher income households, those with children, and college graduates. These findings are consistent with the typical profile of needle arts enthusiasts (versus participants); most enthusiasts spend more than $200 a year on supplies.

Needle arts participants shop at a range of retail types. 25% shopped online for needle arts supplies. Nearly all shopped in-store, at craft or hobby chains (62%), mass merchandisers (42%), or local independent yarn, stitching, or crafts shops (22%). In contrast, enthusiast needle artists are most likely to shop at specialty needle arts stores, either online or locally.

Percentage of U.S. adults participating in each needle art:

Needle art








Spinning yarn




Hand embroidery


Needlepoint (on painted canvas, not plastic)


Any needle art


Data is from three questions on the ORC International Online Caravan Omnibus Survey of a demographically representative sample of U.S. adult volunteer survey takers. The participation rate for the needle arts (23%) is about two times that reported by the 2012 U.S. Census Survey of Public Participation in the Arts, a more reliable survey where 3/4 of randomly-selected (not volunteer) households responded. Therefore participation rates may be half of what is reported above. The lower rate is more consistent with data from the U.S. International Trade Commission and specialty needle arts retailers. The TNNA U.S. Needle Arts Participation Survey data on participant spending, shopping habits, and demographics are reliable.

The TNNA State of Specialty NeedleArts 2016 Study is independently produced by Hart Business Research and sponsored by TNNA. TNNA members may access the complete study, including the results of seven enthusiast needle arts surveys, at

Tags:  TNNA Survey Says 

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