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Webinar: How to Build Your Creative Business Walking the Show Floor
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When: Thursday, May 19, 2016
12:00 Noon (Eastern)

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TITLE: How to Build Your Creative Business Walking the Show Floor
INSTRUCTOR: Panel of Business & Creative Services Members
MAX ATTENDANCE: Limited to 25 participants

Ready to take your creative business to the next level? Attending a TNNA tradeshow is a great way to grow your needlearts based business, even if you are not a retailer. Networking, showing off your skills, and seeing what’s new are just a few of the benefits of being at the show. But to make the most of the experience, you need to have a plan and understand the etiquette of walking the show floor. Discover valuable insights from a variety of industry professionals (who are NOT retailers) as they share how they have grown their business by leveraging their time at TNNA.

Confirmed Panel Members:

  • Edie Eckman

    Edie EckmanEdie Eckman is an author, teacher, designer and editor who loves both knitting and crochet. Just don't ask her to choose one over the other! Her comfortable and encouraging teaching style empowers students to gain the skills they need to confidently and enthusiastically take on any crochet/knitting challenge.

    She's been playing with yarn in one form another since about age six, and even owned a yarn shop once upon a time. Edie teaches both in person and online at and She serves as a Master Teacher for the Craft Yarn Council's Certified Instructors Program, helping train others to become knitting and crochet teachers. Her designs have appeared in many publications. Her books include The Crochet Answer Book, Beyond the Square Crochet Motifs, Around the Corner Crochet Borders, and others. Edie is a lifelong learner, and considers her students the best teachers ever.

  • Shannon & Jason Mullett-Bowlsby


    Shibaguyz: Shannon & Jason Mullett-BowlsbyShannon and Jason are the DIY duo known as the Shibaguyz behind the design studio of Shibaguyz Designz and Shibaguyz Photography.


    Shannon's award winning crochet & knit designs have been featured in and on the covers of both US and international publications and he currently has over 300 published patterns credited to his name since his first design was featured on the cover of a magazine in 2010.  Shannon has been teaching adults for 20+ years and is a Craft Yarn Council certified instructor. His quirky sense of humor and relatable teaching style have made him a sought after teacher in both local and national venues.


    Jason is a professional fashion and portrait photographer whose fashion photography can be seen in many of the Shibaguyz’ pattern books. Jason also works as a freelance book-packaging designer and photographer for indie knitwear designers as well as major publishing companies like Sterling Publishing, Leisure Arts, Quayside, and Creative Publishing. Jason is known for his candid style of photography in his portrait work and is sought after in the fiber arts community for his insights into what it takes to show an artist's work at its best.


    Shannon and Jason live in Seattle, Washington with their three Shiba Inu who, more or less, support their ventures as long as enough time is taken for walks and treats.

  • Beth Whiteside

    Beth WhitesideBeth is a knitting teacher, designer, and technical editor whose curiosity has led her to visit many countries (stranded color, EPS, k1b, lace, ...) on the knitting-world map. Originally from New England, she now lives in San Francisco, where mountains, ocean, and Haight Street are always good sources of inspiration. She has been teaching locally since 2003, and nationally since 2005. What she loves most about teaching is finding ways to make light bulbs pop on in her students' heads and helping them grow as knitters.

    For more about Beth, go to her website,, Ravelry design page, or Facebook page. Her Twitter and Instagram handle is @bethwaaa.

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