Education

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Education

The TNNA Summer NeedleArts Trade Show is the perfect place for needlearts professionals to learn about the newest products and techniques in the industry! Our classes are designed to develop and enhance your technical and business education, leaving you with new skills to take back to your business.

Keep checking back for new updates!

Click the links below to navigate to each day: 
Wednesday Classes: Click Here Thursday Classes: Click Here Friday Classes: Click Here


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Wednesday, May 27


Managing Cash Flow: Your Business Weather ReportPatty_Lyons_headshot.jpg

Time: 11:00 a.m. – 2:00 p.m. 

Location: Room 3

Presenter: Patty Lyons

Track: Business Data Made Simple | Class Level: All Skill Levels

Price: $82 member | $102 non-member

Class Supplies: None for this class

Homework: None for this class

Class Description: Have you ever been caught in the rain without an umbrella? Master the tools of managing your cash flow and you'll create your business's weather report. In a seasonal specialty business, cash flow is the number one problem for retailers, so learn to prepare for stormy weather. We'll focus on looking at sales history as a way to set your cash flow budget, and how the difference between accrual accounting and cash drawer accounting is the difference between profitability and cash on hand. Learn how to better control you staffing budget, your inventory turns, as well as how to increase your turn rate. Finally we'll look at strategies to get through the rough patches when your cash flow is all out and no in. Find some stability in an unstable market and you'll always have your umbrella!




The Practical Shop Ownercynthia_2.jpg

Time: 11:00 a.m. – 2:00 p.m.

Location: Room 5

Presenter: Cynthia Spencer

Track: Business Data Made Simple | Skill Level: All Skill Levels

Price: $80 member | $100 non-member

Class Supplies: Note-taking supplies

Homework: None for this class

Class Description: If you listen to most business-improvement ideas, they seem impractical for retail: How on earth can you possibly go into your office, close the door, and not answer the telephone when there is no office and no door, and the telephone is your lifeline to customers?

  • How do you make the day run smoothly with constant (we hope!) interruption?
  • How do you create small efficiencies that add up to big time savings? How do you keep profitable with ease? How do you keep on top of the workload?
  • How do you easily schedule your employees and teachers?
  • How do you choose your shop’s yarns? And while you’re at it, how do you possibly make a simple, realistic open-to-buy plan that you can keep up to date?

All these questions and more will be the focus of this class. Come learn from a long-time shop owner whose superpower is practicality!




The Face of Your Business: Build the Staff & Customers You WantPatty_Lyons_headshot.jpg

Time: 3:00 p.m. – 5:00 p.m.

Location: Room 3

Presenter: Patty Lyons

Track: Business Data Made Simple | Class Level: All Skill Levels

Price: $62 member | $82 non-member

Class Supplies: None for this class

Homework: None for this class

Class Description: Your staff is the face of your business. Do you know how to control, mold and shape your staff? Do you know how to use your staff to assist you in getting the customer you seek? Regardless of whether you have a couple of part timers or staff of 20 full timers, taking the time to hire carefully, then communicate your brand and build a coherent staff is not a step that can be skipped.

 








Lights, Camera, Action! Gong Live on Instagram and FacebookLights__Camera__Action.jpg

Time: 3:00 p.m. – 6:00 p.m.

Location: Room 4

Presenter: Gale Zucker and Beverly Army Williams 

Track: Leveraging New Tools and Technology | Class Level: All Skill Levels

Price: $85 member | $105 non-member

Class Supplies: Smartphones and a sample project/product

Homework: Charge smartphones, download updates for Facebook and Instagram if needed

Class Description: Have you been avoiding using Live, one of the most effective social media tools on Instagram and Facebook? In this workshop, participants will learn to:

  • Mind map to develop content ideas
  • Prepare content that feels natural, not scripted<
  • Set up lighting and camera to create strong visuals
  • Promote Live and build audience

We’ll also explore different genres that can help build community and increase sales.

 

Design-a-gram: The Secrets of Pattern DraftingDesigi-a-Gram.jpg

Time: 3:00 p.m. – 6:00 p.m.

Location: Room 6

Presenter: Melissa Leapman 

Track: Expanding Your Expertise: Knitting/Crochet Technique| Class Level: All Skill Levels

Price: $82 member | $102 non-member

Class Supplies: Tape measurer; calculator; pencil; swatch and gauge numbers; photos or sketches of sweater styles which interest you.

Homework: With solid color DK weight yarn and appropriate size knitting needles, cast on 36 stitches. Work K1P1 Rib for 1". Work Stockinette (alternating one knit row and one purl row) until the piece measures approximately 7" from the beginning

Class Description: Are your customers frustrated because they love a shiny new yarn that has inadequate pattern support? Offer something they want and need: a custom sweater pattern!

Join expert author/designer Melissa Leapman as she walks you through the entire design process from beginning to end.

 

The Colors of Your Yarn ShopThe_Colors_of_Your_Yarn_Shop.jpg

Time: 3:00 p.m. – 6:00 p.m.

Location: Room 5

Presenter: Cynthia Spencer  

Track: Expanding Your Expertise: Knitting/Crochet Technique| Class Level: All Skill Levels

Price: $80 member | $100 non-member

Class Supplies: Bring in one skein of yarn in your favorite color.

Homework: None for this class

Class Description: You've seen a color wheel, and maybe even know how to use it. But you're still not super confident about color--and then your customers depend on you to be an expert! What looks good on them? How do you stock your shelves with the "right" colors for everyone? How do you make your shop look coherent when there are just so darned many colors, and when every company does color differently?

And what's the difference between "value" and "hue" and "saturation"? Or between a "cool red" and a "warm red"? Most of all, why does this matter?

We'll explore all of this and more in this class, which shows you not only how color works in theory, but also how to make it work in practice, every day, in your shop. We'll even take a little "Color Me Beautiful" journey back to the '80s (with apologies if the song "True Colors" gets stuck in your head).




Fixing Knitting MistakesFixing_Knitting_Mistakes.jpg

Time: 3:00 p.m. – 6:00 p.m.

Location: Room 7

Presenter: Grace Akhrem

Track: Expanding Your Expertise: Knitting/Crochet Technique | Class Level: All Skill Levels

Price: $84 member | $104 non-member

Class Supplies:

  • Worsted weight wool yarn in a solid (no heathers) light color that is smooth in texture (avoid acrylic and acrylic blends); suggested yarns: Cascade 220 (not superwash), Kelbourne Woolens Germantown, Brown Sheep Nature Spun, Rowan Pure Wool. Do not use single-ply yarn
  • Worsted weight waste yarn in a contrasting color from the yarn you chose above (Make sure this is a solid color)
  • Size 7 U.S. needles (single point)
  • Size 7 U.S. (4.5mm) crochet hook
  • Size 1-2 U.S. 47”circular needles (highly recommended the needles are some kind of metal)
  • Masking tape
  • Pencil for note-taking

Homework: None for this class

Class Description: Mistakes, we all make them, but unfortunately, we can't all fix them. Customers unrealistically expect shop employees/owners to be able to fix all mistakes. After this class not only will you be able to fix almost every mistake that comes your way, but you'll be fixing mistakes you didn't know could be fixed without even diagnosing the problem. In this class, we will cover how to fix all the common knitting mistakes, such as a slipped stitch, split stitch, dropped stitch and more. Once we’re comfortable with the fixing of the most common mistakes, we will venture into fearless frogging, thinking as well as how to easily insert a perfect lifeline into our knitting. After this class, you and your customers will spend less time thinking and more time knitting and buying yarn for new projects. 


Thursday, May 28

 

Totally TUBULAR!!totally_tubular.png

Time: 8:00 a.m. – 11:00 a.m. 

Location: Room 3

Presenter: Patty Lyons

Track: Expanding Your Expertise: Knitting/Crochet Technique | Class Level: Intermediate

Price: $81 member | $101 non-member

Class Supplies: Worsted or chunky NON splitty yarn in LIGHT COLOR. Needle appropriate for yarn, and 2 double pointed needles appropriate to yarn.

Homework: Optional - Crochet hooks in G or H, thin crochet cotton, darning needle.

Class Description: Tubular edges make a lovely start or end to a project. Create professional-looking cuffs, hems, and edges for hats, gloves, and more. In class, learn the tubular cast on for 1 x 1 and 2 x 2 rib, and learn to work the tubular bind off with a knitting needle (no more tapestry needle!). To top it off, explore other starts and ends to ribs to create stretchy, invisible, and beautiful edges. We’ll even learn a special cast on just for gauge swatches! Explore the wonders these special cast on and bind offs.

Prerequisite: Must know long tail cast on, how to knit, purl.

 


No More Crickets! 10 Ways to Increase Participation in Your Online CommunityCant_Keep_Up.jpg

Time: 8:00 a.m. – 11:00 a.m. 

Location: Room 4

Presenter: Gale Zucker and Beverly Army Williams 

Track: The Two-Way Conversation | Class Level: All Skill Levels

Price: $85 member | $105 non-member

Class Supplies: Smartphone and download Snapseed app

Homework: None for this class

Class Description: Are your social media accounts set up, but you’re challenged by lagging conversation? Want a social media workshop that helps you create something to take home with you ready-made?

In this workshop we get straight to the point and lead you to ten solid actions to jumpstart your online community, increasing engagement. Each idea will include fresh solutions for writing a conversation-provoking post and creating eye-grabbing visuals that go with it. Participants will go home with a cache of material ready to use in their own businesses and shops.



The Communication Conundrum: Why Personality Type Makes Effective Communication Challenging and What to Do About ItGwen_Bortner.jpg

Time: 8:00 a.m. – 10:00 a.m. 

Location: Room 6

Presenter: Gwen Bortner 

Track: Business Data Made Simple | Class Level: All Skill Levels

Price: $60 member | $80 non-member

Class Supplies: None for this class

Homework: None for this class

Class Description: Of all the things we do on a regular and ongoing basis, communicating with others is often the most challenging. Even though most of us learn to speak at a very young age, becoming a consistent, effective communicator is a skill most of us rarely master. Because effective communication isn’t just about the words we say, but is how they are heard and interpreted. Surprisingly, those that we interact with the most (co-workers, friends, family) can often be the most challenging. By gaining an understanding of personality type, it is possible to remove a layer of potential confusion and add a layer of clarity.

Students will leave class with practical information they can apply immediately:

  • Gain insights on identifying personality type through observable behaviors.
  • Discover methods for overcoming the challenges different types have in communicating.
  • Learn how other personality traits may be compounding the issue.

Whether at work or at home, effective communication is a key to success. Add another tool to your toolbox and see what a difference it can make.

 




Knitting for NewbiesKnitting_for_Newbies.png

Time: 8:00 a.m. – 11:00 a.m. 

Location: Room 7

Presenter: Melissa Leapman 

Track: Expanding Your Expertise: Knitting/Crochet Technique | Class Level: All Skill Levels

Price: $82 member | $102 non-member

Class Supplies: Approximately 75 yds of chunky weight yarn that knits to 14 sts = 4" (such as Plymouth Yarn's Baby Alpaca Grande); size US 10.5 (6.5 mm) 16" knitting needles; size US 10.5 (6.5 mm) circular knitting needle, 16" in length; set of 5

Homework: None for this class

Class Description: Discover the best way to teach newbies to knit! In a few short hours, see how popular author/teacher Melissa Leapman uses a fun and funky hat pattern to introduce all the essentials of basic knitting. After all, new knitters = new customers!

Goals: To teach shop owners how to teach novices how to knit using a "hero project" they'll actually WANT to knit! Each participant will take a hat pattern back to the shop; it cleverly teaches knitting from casting on to the knit stitch to working in the round, as well as binding off, increasing, and decreasing.

 


New: Members Luncheon

Time: 11:30 a.m. – 1:30 p.m.

Keep an eye out for more information coming soon!

 



Run Your Events Like a Broadway Stage Manager!Patty_Lyons_headshot.jpg

Time: 2:00 p.m. – 4:00 p.m.

Location: Room 3

Presenter: Patty Lyons 

Track: Business Data Made Simple | Class Level: All Skill Levels

Price: $60 member | $80 non-member

Class Supplies: None for this class

Homework: None for this class

Class Description: Before I spent six years running yarn stores, I was a Broadway Stage Manager. Learn how to book, pre plan, publicize and run your events like a Broadway show.  Whether it’s an in store fashion show or knit along, or a book signing or artist talk with a famous knitter you’ve flown in, we’ll talk about how to dazzle your guests and your customers with your amazing organizational skills and your perfect hosting abilities. Learn the secrets of cross promotion, best use of your space, and your “pre show check list”. Remember, events bring in customers!



Images and Hashtags Bootcamp: Shape Up Your Social Mediaimages_and_Hashtags_Bootcamp.jpg

Time: 2:00 p.m. – 5:00 p.m.

Location: Room 4

Presenter: Gale Zucker and Beverly Army Williams  

Track: Leveraging New Tools and Technology | Class Level: All Skill Levels

Price: $85 member | $105 non-member

Class Supplies: Bring your smartphone

Homework: Charge smartphone, down load and update Snapseed app

Class Description: No matter what social media platforms you use--Facebook, Instagram, Ravelry, Pinterest-- the right combination of eye-catching photos and smart hashtags will work wonders in building community among established and new customers. In this workshop, photographer Gale Zucker will show how to build a library of strong signature photos and edit them in user-friendly apps,  and writer Beverly Army Williams will explain what hashtags are, how they work, and review tricks to help you unleash their power. We’ll lead participants in fun exercises that will help develop an instinct for matching images to platforms as well as finding the “just right” hashtags.

 

Diversity and Inclusion Deep Dive Workshop

Time: 2:00 p.m. – 4:00 p.m.

Location: Room 5

Presenter: Cecilia Nelson-Hurt

Track: The Two-Way Conversation | Class Level: All Skill Levels

Free to all attendees

Class Supplies: None for this class

Homework: None for this class

Class Description: Keep an eye out for more information coming soon!

 



Combined Continental or Russian Speed KnittingRussian_Speed_Knitting.jpg

Time: 2:00 p.m. – 5:00 p.m.

Location: Room 7

Presenter: Grace Akhrem

Track: Expanding Your Expertise: Knitting/Crochet Technique| Class Level: All Skill Levels

Price: $84 member | $104 non-member

Class Supplies

  • Size 7 U.S. 10" single point or 24"-32" circular needle (whichever you are more comfortable with)
    • If you typically use metal needles, please also bring a set of wooden needles in the size mentioned above.
  • Worsted weight wool yarn in a solid (no heathers) light color that is smooth in texture (avoid acrylic and acrylic blends); suggested yarns: Cascade 220 (not superwash), Kelbourne Woolens Germantown, Brown Sheep Nature Spun, Rowan Pure Wool. Do not use single-ply yarn 

Homework: None for this class

Class Description: Are you already an English (thrower) or continental (picker or European) knitter and want to learn how to knit faster? This Russian Speed-Knitting technique (also referred to as combined continental knitting) could possibly be the fastest in the world. Learn how to minimize your motions and maximize your output. This class will teach you how to work even faster and more efficiently than before.

After practicing the techniques learned in this class you will be able to make store samples quicker, help more students and customers per hour and of course share your new knowledge of this technique with your staff and customers. Sharing this knowledge will increase customers' project intake and finished project output, which leads to more sales. Please make sure you come to the class comfortable with the following techniques: Continental knitting, cast on, knit, purl, k2tog, and ssk.


Friday, May 29

Can't Keep Up? 10 Tactics to Make a Difference in Your BusinessCant_Keep_Up.jpg

Time: 7:45 a.m. – 9:45 a.m. 

Location: Room 5

Presenter: Gwen Bortner

Track: Business Data Made Simple | Class Level: All Skill Levels

Price: $60 member | $80 non-member

Class Supplies: Note taking supplies

Homework: None for this class

Class Description: Being a small business owner is hard. A business has so many moving parts. Trying to wear all the “hats” can easily become overwhelming. Join Gwen Bortner to learn 10 different tactics for getting a handle on your business.

Learn how to:

  • Stop feeling like you haven’t accomplishing anything by discovering how to get more done without investing more time
  • Replace busyness with meaningful productivity
  • Develop business tools that simplify decision making and prioritization
  • Reduce stress by doing less of the “wrong” thing

We all got into this business because we loved our hobby. Lose the panic and find the fun again.

Get Your Design in Pattern Form: Self Publishing Pattern Workshopzucker_GIN_Lygia1229.jpg

Time: 7:45 a.m. – 10:45 a.m. 

Location: Room 5

Presenters: Gale Zucker and Beverly Army Williams 

Track: Leveraging New Tools and Technology | Class Level: All Skill Levels

Price: $85 member | $105 non-member

Class Supplies: Laptop or tablet; charged smartphone; Snapseed app, sample project or design

Homework: None for this class

Class Description: Have a gorgeous pattern to release into the world, but you’re not sure how to self-publish it? In this workshop photographer Gale Zucker will demonstrate how to shoot your design and then edit your images on easy-to-use apps. Writer Beverly Army Williams will walk you through writing the romance copy, providing warm-up exercises. We’ll also cover nitty gritty steps, from the whys and hows of hiring a tech editor to using a style sheet. At the end of this workshop, you’ll be ready to craft a pattern that’s as beautiful as your design!