STS19 Education

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Education

The TNNA Summer NeedleArts Trade Show is the perfect place for needlearts professionals to learn about the newest products and techniques in the industry! Our classes are designed to develop and enhance your technical and business education, leaving you with new skills to take back to your business.

Click the links below to navigate to each day: 

Wednesday Classes: Click Here Thursday Classes: Click Here Friday Classes: Click Here Saturday Classes: Click Here


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Wednesday, June 19


Finishing School

Time: 11:00 a.m. – 5:00 p.m.
Location: Room 6
Presenter: Grace Akhrem
Track: Expanding Your Expertise | Class Level: Intermediate
Price: $129 member | $149 non-member
Class Supplies:
  • Swatches should be knit in worsted weight wool yarn in a solid (no heathers) light color that is also smooth in texture, for best results avoid acrylic yarn, and use either Cascade 220 (solid) or Rowan Pure Wool
  • Locking stitch markers
Homework: (Swatches, to be completed and blocked before class)
  • Swatches 1-3: CO 30sts, 4” in st.st. BO all sts
  • Swatches 4-6: CO 30sts, 4” in garter st, BO all sts
  • Swatch 7: CO 20sts, 2x2 rib for 3” and bind off all sts in pattern
  • Swatch 8: CO 20sts, 1x1 rib for 3” and bind off all sts in pattern
  • Swatches 9-10: CO 30sts, 6 rows st.st. (ending with a purl row), cut yarn, place onto holder. Repeat same instructions for remaining three swatches, placing on separate holders)
Elevate your projects from home-made to hand-made. In this class we will cover all finishing techniques needed to finish most knitting projects. From how to properly weave in our ends in garter, stockinette stitch, and two kinds of ribbing so they are completely hidden, to the mattress stitch (stitch to stitch, row to row, and stitch to row). Next we'll graduate onto the Three Needle Bind Off and Kitchener stitch. We will finish off this finishing class with a healthy dose of blocking (including a discussion and demonstrations). After class you will be able to take the techniques learned and apply them to your shop two fold: Build short one hour paid workshops around each technique, allowing your customers to grow and overcome their finishing fears. Begin offering/charging for a finishing service to customers who just want to be done with their project and start a new one.

 

Patty_Lyons_headshot.jpgPromotions & Clubs & Sales, oh my: Sales Beyond the Shelf

Time: 11:00 a.m. – 2:00 p.m.
Location: Room 3
Presenter: Patty Lyons
Track: Business Data Made Simple | Class Level: All Skills
Price: $76 members | $96 non-member 
Class Supplies: None
Homework: None

The days of just selling the merchandise on your shelves are long gone. Nowadays retailers have to explore lots of creative ways to generate income. From rewards cards, frequent buyers clubs, monthly specials, clearance sales, store promotions, flash sales, in store events, crafting groups . . . with so many options it can make your head swim. In this workshop we will explore how to decide what’s right for you and how to achieve your goals. We’ll look at the tools that are currently on the market that you can use with your POS as well as your website. We will go over the options for your promotional calendar and how to plan groups and events that can bring in new customers and fresh income. Start thinking beyond the shelf!

Take it “Ease”: Understanding the Concept for Handknitted Garments

Time: 11:00 a.m. – 2:00 p.m.
Location: Room 7
Presenter: Paula Pereira
Track: Expanding Your Expertise | Class Level: Beginner
Price: $75 members | $95 non-members 
Class Supplies: Measure tape; paper and pencil; *optional: one (or more) successfully finished hand knitted garment
Homework: *optional: one (or more) successfully finished hand knitted garment

Introduction:

  • What is “ease”? (practical examples using body measurements)
  • When, where and why we add “ease” to knit garments (such as pullovers, sweaters, coats, and tops
Development and practice:
  • Styles (fitted, regular, “boxy,” oversized styles) and how much ease they have (average)
  • Checking the pattern fitting and “ease” – for designers and for retailers: how to help customers to choose their sizes on a pattern. Practical exercises with different designs.

Creative thinking and thoughtful process:

  • “Ease” variations to fit a stitch motif
  • Yarn weight, fiber, style and the final weight of a garment in a perspective of having a commercial/viable/successful pattern

Using Profit First in a Needlearts Shop

Time: 11:00 a.m. – 1:00 p.m.
Location: Room 9
Presenter: Cynthia Spencer
Track: Business Data Made Simple | Class Level: All Skill Levels
Price: $55 members | $75 non-members

Class Supplies: Pen and paper to take notes
Homework: None

We always hear that we should be profitable, but so often it seems like it's impossible. We don't even pay ourselves, let alone putting aside a profit!

How on earth does one do this? We all started out by owning a shop because we liked fiber, not because we wanted to be accountants. Let Cynthia show you some easy ways to think about money in a retail business, and to help make your business thrive. If you're often worried about money, this class will help ease that stress. (Hint: The secret is taking your profit first. She'll show you what that means and how to do it in a retail setting.) This class is based on the book Profit First, by Mike Michalowicz, but it goes beyond the book by specifically dealing with a retail environment. Let's make our shops healthy and happy! This class will be aimed toward retailers, but wholesalers would also be likely to benefit from the information.

Gwen_Bortner.jpgWholesaler Workshop

Time: 12:00 p.m. – 5:00 p.m.
Location: Room 11
Presenter: Gwen Bortner
Track: Expanding Your Expertise | Class Level: All Skill Levels
Price: $100 member | $120 non-members

Class Supplies: Pen and paper to take notes
Homework: None

This education class welcomes all wholesalers who are looking to improve their business acumen and make their business a profitable passion! Gwen Bortner will bring her unique combination of industry expertise, business-building skills, and years of consulting experience to this half-day workshop. This program will focus on ensuring your business is profitable – whether that’s addressing the needs of a rapidly growing artisan dyer, or creating business efficiencies for an established accessories company. Content will be applicable to all needlearts products.

Topics covered will include:

  • Managing cash flow
  • Building strong partnerships with suppliers and retailers
  • Order fulfillment and inventory management
  • How to utilize technology (and when to outsource)
  • Business model choices and how to decide

This workshop is intended for:

  • Wholesalers business owners and managers who are focused on their company as a full-time business
  • Companies with an established product and suppliers, and who already have a customer list
  • This course will not include information on how to establish a business, or information for part-time organizations
  • Retailers are also welcome to attend, but the course will not focus on any retail-specific advice


Energize_and_simplify_your_newsletter.jpgEnergize and Simplify Your Newsletter

Time: 3:00 p.m. – 6:00 p.m.
Location: Room 5
Presenters: Gale Zucker and Beverly Army Williams
Track: Business Data Made Simple | Class Level: All Skill Levels
Price: $75 members | $95 non-members

Class Supplies: Laptop or tablet
Homework: None

You want your e-newsletter to be the one your customer enjoys alongside a cup of tea, anticipated and savored. But you’re often scrambling to pull it together. Participants in the class will learn how to leverage already-existing social media posts as springboards for effective newsletters that can be created with minimal stress on a regular schedule.

You’ll learn how to:

  • Use apps that will transform your pictures from “meh” to “amazing”
  • Create your own library of images
  • Decide which images will work best
  • Write appealing articles using social media posts as outlines
  • Create an editorial calendar and stick to it
  • Use the newsletter to educate, inform, and engage your customers
  • Create “soft sell” articles

Stop_Turning_-_Knitting_and_Purling_Backwards.jpgStop Turning: Knitting & Purling Backwards

Time: 3:00 p.m. – 6:00 p.m.
Location: Room 3
Presenter: Patty Lyons
Track: Expanding Your Expertise | Class Level: All Skill Levels
Price: $76 members | $96 non-members 

Class Supplies: Any worsted or chunky weight, non splitty yarn. Whatever needle works with your yarn.
Homework: Cast on 20 stitches, work in stockinette for three rows, ending with a RS row (ready for a WS row). No garter edge.

My favorite knitting trick is to stop turning! If you hate purling, or are unhappy with your uneven tension, or simply aren’t crazy about flipping that 400 stitch basket weave afghan around every time it’s time to do a WS row, learn the joy of never turning! We will learn how to put the knit stitch and the purl stitch in reverse as well as learn basic decreases, short rows and picking up stitches backwards. Knitting and purling backwards is great for entrelac, bobbles, short rows and chart work.

The Millennial Myth

Time: 3:00 p.m. – 5:00 p.m.
Location: Room 9
Presenter: Benjamin Krudwig
Track: The Two-Way Conversation | Class Level: All Skill Levels
Price: $55 members | $75 non-members 

Class Supplies: Notebook and pencil
Homework: Pay attention to the customers that come in to your shop during the month of May and ask yourself these questions:

  • What age are they?
  • What gender are they?
  • What are they interested in?
  • How did they hear about you?

With an annual buying power of 1.4 trillion dollars by 2020, the Millennial generation is more powerful than one might think. In this session, you'll learn how to demystify the millennial shopper, and how to bring them in to your business.


Thursday, June 20


Triangles_Diamonds_and_Squares_oh_My.jpgTriangles, Diamonds, and Squares... Oh My!

Time: 8:00 a.m. – 11:00 a.m.
Location: Room 6
Presenter: Grace Akhrem
Track: Expanding Your Expertise | Class Level: Intermediate
Price: $87 members | $107 non-members
Class Supplies:
  • Worsted weight yarn in a solid (no heathers) light color that is also smooth in texture (Cascade 220 is perfect) in two colors
  • Size 7 U.S. needles (single point or circular, whichever you prefer)
  • Locking stitch markers
  • Pencil for note taking
  • Scissors
Homework: None

Join Grace in the unique journey of the Triangles, Diamonds, and Squares…. Oh My! Blanket pattern – in this class we will get started on one square and discuss possible modifications to the size of your squares. You will learn the interesting and "out of the box" construction of these squares, how to make the slip stitch along the side edge (which will make your seaming easier), as well as how to work the double w&t (wrap and turn) technique in the pattern. Once we have completed the first half of our squares we will move onto the second half and learn how to change color as well as how to pick up the wraps and the double wraps around or stitches. When we have completed our square we can then discuss the edging options and all the possibilities of the layouts of this versatile pattern.


tapestries_101.jpgTapestry 101: Beginnings

Time: 8:00 a.m. – 11:00 a.m.
Location: Room 10
Presenter: Kennita Tully
Track: Expanding Your Expertise | Class Level: All Skill Levels
Price: $75 members | $95 non-members

Class Supplies:

  • 12" and 10" stretcher bars to make a 10 x 12" frame loom
  • Tapestry beater (plastic hair pick will do)
  • 50g sport weight mercerized cotton such as Cotton Classic from Tahki yarns
  • 2 colors of worsted weight yarn
  • Firm yarns are best for tapestry weaving, but softer can be used
  • Small amount of sport weight yarn
  • Tape measure, sharpie, scissors, tapestry needle

Homework: None

Learn how to warp a simple frame loom and the importance of tension and edge control. You will also become familiar with the terminology of weaving tapestry. Beginning with a heading and soumac to separate the warp threads, we will cover techniques such as simple horizontal stripes, vertical stripes and spots, blocks of color, slits, diagonals and curves. We will also discuss warp and weft choices, sett, materials sources, and finishing methods.

Tapestry is a great choice for shop owners wanting to spark some new enthusiasm from existing customers or draw in new ones. It’s a wonderfully creative medium requiring little in the way of overhead to get started. Besides being an outlet for creativity, tapestry weaving also uses up odd bits of yarn - like those little orphans hanging around the shop, making it an easy class to kit up, and it’s a great class for bringing kids into the shop, too.

Self-publishing_Your_Pattern_Start_to_Finish_resize.jpgSelf-publishing Your Pattern Start to Finish

Time: 8:00 a.m. – 11:00 a.m.
Location: Room 5
Presenter: Gale Zucker and Beverly Army Williams
Track: Expanding Your Expertise | Class Level: All Skill Levels
Price: $75 members | $95 non-members 

Class Supplies: Fully charged smartphone/iPhone
Homework: 

  • Charge phone
  • Know password
  • Download Snapseed app
  • Bring a design you are thinking of publishing, whatever stage it is in – even if it is a skein of yarn and a twinkle of an idea

Have a gorgeous pattern to release into the world, but you’re not sure how to self-publish it? In this workshop photographer Gale Zucker will demonstrate how to shoot your design and then edit your images on easy-to-use apps. Writer Beverly Army Williams will walk you through writing the romance copy, providing warm-up exercises. We’ll also cover nitty gritty steps, from the whys and hows of hiring a tech editor to using a style sheet. At the end of this workshop, you’ll be ready to craft a pattern that’s as beautiful as your design!


Managing_Cash_Flow.jpgManaging Cash Flow: Your Business Weather Report

Time: 8:00 a.m. – 11:00 a.m.
Location: Room 3
Presenter: Patty Lyons
Track: Business Data Made Simple | Class Level: All Skill Levels
Price: $77 members | $97 non-members

Class Supplies: None
Homework: None

Have you ever been caught in the rain without an umbrella? Master the tools of managing your cash flow and you'll create your business's weather report. In a seasonal specialty business, cash flow is the number one problem for retailers, so learn to prepare for stormy weather. We'll focus on looking at sales history as a way to set your cash flow budget, and how the difference between accrual accounting and cash drawer accounting is the difference between profitability and cash on hand. Learn how to better control you staffing budget, your inventory turns, as well as how to increase your turn rate. Finally we'll look at strategies to get through the rough patches when your cash flow is all out and no in. Find some stability in an unstable market and you'll always have your umbrella!


10__Strategies_to_Design__Market___Deliver_an_Exceptional_Class.jpg10+ Strategies to Design, Market & Deliver an Exceptional Class

Time: 8:00 a.m. – 10:00 a.m.
Location: Room 9
Presenter: Joe Rotella
Track: The Two-Way Conversation
Price: $55 member | $75 non-members

Class Supplies: None
Homework: None

Every instructor shares similar goals; how to create a great class, fill every seat and have a positive return on investment. Hitting those goals requires careful design, strategic marketing and great delivery. Joe shares his tips for a successful educational event that’s also fun and profitable!

Top_10_Tips_for_a_Successful_Website_in_an_Amazon_World.jpgTop 10 Tips for a Successful Website in an Amazon World

Time: 8:00 a.m. – 10:00 a.m.
Presenter: Brian King
Track: Leveraging New Tools and Technology | Class Level: Beginner
Price: $55 members | $75 non-members

Class Supplies: None
Homework: None

Amazon has changed the face of retail. In this eye-opening session, we’ll reveal what several retailers are doing to not just hold their ground, but also grow their in-store and online businesses in an Amazon world.



Garments_and_Sizing_Perfectly_Fitting__Perfectly_Flattering.jpgGarments and Sizing: Perfectly Fitting, Perfectly Flattering

Time: 2:00 p.m. – 5:00 p.m.
Location: Room 6
Presenter: Kate Atherley
Track: Expanding Your Expertise | Class Level: Intermediate
Price: $75 members | $95 non-members

Class Supplies: Students are welcome to bring any garments or garment patterns they wish to discuss
Homework: None

The biggest challenge for many knitters when choosing a pattern is knowing which size to make. This class is designed to help shop owners educate and guide their customers about garment patterns and sizing, setting them well along the way to a successful and flattering sweater project. We’ll explain how to read sizing tables and schematics to understand how a garment is sized, and how it fits. We'll show you how to measure properly to make the right choice. And most importantly, we'll explain garment fit, including demystifying terms like "negative ease"- and show you how to choose the right pattern from the start. And then once you’ve got the pattern and size chosen, we’ll discuss easy alterations to perfect the fit and look of a garment.

The_practical_shop_owner.jpgThe Practical Shop Owner

Time: 2:00 p.m. – 5:00 p.m.
Location: Room 9
Presenter: Cynthia Spencer
Track: Expanding Your Expertise | Class Level: All Skill Levels
Price: $75 members | $95 non-members

Class Supplies: Notebook and pen
Homework: None

If you listen to most business-improvement ideas, they seem impractical for retail:
  • How on earth can you possibly go into your office, close the door, and not answer the telephone when there is no office and no door, and the telephone is your lifeline to customers?
  • How do you make the day run smoothly with constant (we hope!) interruption?
  • How do you create small efficiencies that add up to big time savings?
  • How do you keep profitable with ease?
  • How do you keep on top of the workload?
  • How do you easily schedule your employees and teachers?
  • How do you choose your shop’s yarns?
  • And while you’re at it, how do you possibly make a simple, realistic open-to-buy plan that you can keep up to date?
All these questions and more will be the focus of this class. Come learn from a long-time shop owner whose superpower is practicality!


tapestries_201.jpgTapestry 201: Beyond the Basics

Time: 2:00 p.m. – 5:00 p.m.
Location: Room 10
Presenter: Kennita Tully
Track: Expanding Your Expertise | Class Level: All Skill Levels
Price: $75 members | $95 non-members 

Class Supplies:

  • Tapestry beater (plastic hair pick will do)
  • 2 colors of worsted weight yarn
  • Firm yarns are best for tapestry weaving, but softer can be used
  • Small amount of sport weight yarn
  • Tape measure
  • Sharpie
  • Scissors
  • Tapestry needle

Homework: If taking "Tapestries 101: Beginnings", there is no homework. If taking alone, please bring a frame loom warped at 8EPI with an appropriate warp (sport weight mercerized cotton works well)

This class is a continuation of the "Tapestry 101: Beginnings Class". Some of the techniques we’ll cover are diagonals and curves, hatching, pick and pick, distorted wefts, and outlining. We’ll also explore working from a cartoon, more advanced finishing methods, and mounting tapestries. Photo pictured is an example of the techniques.

Gwen_Bortner.jpgFive Heads Are Better Than One

Time: 2:00 p.m. – 4:00 p.m.
Location: Room 11
Presenter: Gwen Bortner
Track: Expanding Your Expertise | Class Level: All Skill Levels
Price: $55 members | $75 non-members 

Class Supplies: Pen or pencil for taking notes
Homework: None

Working as a small business owner or solopreneur can feel lonely and isolating. Sometimes we just need someone to bounce-off an idea, ask a question, or share a situation. Listen to the story behind many successful entrepreneurs and you will often hear how their mastermind group was critical to their success.

If you listen to most business-improvement ideas, they seem impractical for retail:

  • Establish a mastermind group that meets your professional goals 
  • Identify and recruit the “right” members 
  • Create a meeting structure that facilitates a productive sharing of thoughts and ideas

Mastermind groups don’t have to require a huge investment money but can easily return serious value with a small investment of time. All you need to do is just get one started and this class will show you how!

Patty_Lyons_headshot.jpgSecrets of Yarn Substitution

Time: 2:00 p.m. – 4:00 p.m.
Location: Room 3
Presenter: Patty Lyons
Track: Expanding Your Expertise | Class Level: All Skill Levels
Price: $57 members | $77 non-members

Class Supplies: None
Homework: None

Help your customers choose the perfect yarn for their project, and sell the yarn that's on your shelves. A bad yarn substitution may result in an unhappy customer and loss of future sales. Make sure your staff knows the three questions everyone needs to ask themselves to make a perfect yarn sub - how much, how big, what is it. Learn how to look deeper at gauge to understand the difference between yarn gauge and pattern gauge and designer intent. Thrill your customers every time and sell what's on your shelf!


Friday, June 21

 

Woven_Wall_hangings.jpgWoven Wall Hangings

Time: 7:45 a.m. – 10:45 a.m.
Location: Room 10
Presenter: Benjamin Krudwig
Track: Expanding Your Expertise | Class Level: All Skill Levels
Price: $75 members | $95 non-members

Class Supplies: None
Homework: None

You've seen them, those fun, funky and chunky wall hangings popping up around Pinterest, Anthropologie, and nearly every boho boutique in the country. Learn how to capitalize on this latest craze and bring new customers into your shop.



Gwen_Bortner.jpgI Wish I Knew That When I Started My Business

Time: 7:45 a.m. – 10:45 a.m.
Location: Room 10
Presenter: Gwen Bortner
Track: Expanding Your Expertise | Class Level: All Skill Levels
Price: $75 members | $95 non-members

Class Supplies: Pen or pencil and paper for taking notes
Homework: None

After nearly 20 years in the industry, working in a variety roles and business types, I have learned a thing or two (many the hard way). Even though I came from a business consulting background, there were many aspects of the industry for which I wasn't fully prepared. If you are in the early stages of your business regardless of the path you have chosen (retailer, wholesaler, designer, service professional) you are bound to discover a variety of surprises. My goal is to point out a few of the potholes so you have the opportunity to avoid them. Think of this as an old-timer's advice to those just starting in the needlearts industry. Come to class, bring your questions and get a jump-start on creating a successful venture.

Put_My_Hook_Where.jpg(You want me to) Put my Hook WHERE?

Time: 7:45 a.m. – 10:45 a.m.
Location: Room 6
Presenter: Edie Eckman
Track: Expanding Your Expertise | Class Level: All Skill Levels
Price: $76 members | $96 non-members

Class Supplies:

  • Smooth, light-colored sport, dk or worsted weight wool in at least 2 coordinating colors
  • Appropriate sized hooks
  • Scissors

Homework: None

No more "insert hook in next stitch" for you! It's time to go fishing with your hook in other waters by putting your hook into unusual places. We'll explore making fabric with post stitches, third loop stitches, split stitches, long stitches, folding stitches, linked stitches and other beyond-the-ordinary places to put that hook. Help take your customers' crochet to the next level by introducing them to new types of stitches.

The_Two_Big_-_Making_FB_and_Insta.jpgThe Big Two: Making Facebook and Instagram Work for You

Time: 7:45 a.m. – 9:45 a.m.
Location: Room 5
Presenters: Gale Zucker and Beverly Army Williams
Track: Leveraging New Tools and Technology | Class Level: All Skill Levels
Price: $55 members | $75 non-members

Class Supplies: None
Homework: None

You’ve got a Facebook account. You’ve got an Instagram account. But which to use? Is it repetitive to use both? Do you have to create different written and visual content for each? In this session, photographer Gale Zucker and writer Beverly Army Williams will lead you through the two social media platforms examining what is similar and different between them. We’ll consider how to streamline if using both, and how to decide which platform to use depending on your purpose. You’ll learn what style of writing as well as what photo and video content is most effective for each. This class is co-taught by Beverly Army Williams and Gale Zucker.

Patty_Lyons_headshot.jpgBuilding Your Buying Plan: Open To Buy and More

Time: 7:45 a.m. – 9:45 a.m.
Location: Room 3
Presenter: Patty Lyons
Track: Expanding Your Expertise | Class Level: All Skill Levels
Price: $57 members | $77 non-members

Class Supplies: (Optional)

  • Bring a laptop with Excel
  • Bring your top items report from POS
  • Bring your dept and category list from POS
  • Bring monthly gross sales data from the previous year

Homework: Bring monthly gross sales data from the previous year. This is for your use only, nobody else will see these numbers. If you are a new business or do not have access to the data, you can use made up numbers in the workbook examples.

In this class we will put what we know about inventory control to practical use. After a brief review of basic inventory terms and goals, we will explore the three main prongs to successful inventory control: POS Inventory sales data, sales projections, and open-to-buy strategies. We will learn how to use Excel to create simple to understand sales projections as well as an open-to-buy plan. We will also look at using Excel to create a buying spreadsheet to assist you on the sales floor.


Saturday, June 22

Kara_Gott_Warner.jpgPitch and Promote Your Message Through the Power of Podcasting

Time: 7:45 a.m. – 9:45 a.m.
Location: Room 7
Presenter: Kara Gott Warner
Track: Leveraging New Tools and Technology | Class Level: All Skill Levels
Price: $55 members | $75 non-members

Class Supplies: Notebook and pen
Homework: Students are required to bring a notebook and pen, and a list of goals they have for getting featured on a podcast and why they feel this is important to help grow their shop or online presence

With all the noise in the online space, getting yourself featured on a podcast is a powerful strategy to help get your shop, online products and services noticed by your ideal customer. More and more people are plugging in to listen to podcasts, to entertain, educate and get informed. They are easy to consume on-the-go and you can’t get much closer than in someone’s earbuds!

So… if you’ve got a powerful story, getting featured on a podcast is like having a crazy-big megaphone at a high school football game —and you get to use it on a global scale. Through the influence of the spoken word, you can position yourself in a way that has never been available before in history — with nothing more than a microphone and a message.


Gwen_Bortner.jpgIncrease Profits – Create Classes

Time: 7:45 a.m. – 10:45 a.m.
Location: Room 10
Presenter: Gwen Bortner
Track: Expanding Your Expertise | Class Level: All Skill Levels
Price: $75 members | $95 non-members

Class Supplies: Pen or pencil for taking notes
Homework: None

Are you looking to build a customer based of the next generation? Do you have great product you just can't seem to sell? Are you struggling to distinguish your business from others in the region (or online). The answer to all of these questions is you need to be offering classes. If not, you are missing a valuable revenue stream for your business. Shops that offer a mix of classes are able to create new customers, develop shop loyalty and increase sales all with minimal effort. Learn how to build successful relationships with independent instructors, develop classes that sell product and organize class registration to make it a painless process for everyone involved.

Ten_Fun_Community-Building_Events_for_Your_Shop.jpgTen Fun Community-Building Events for Your Shop

Time: 7:45 a.m. – 10:45 a.m.
Location: Room 5
Presenters: Gale Zucker and Beverly Army Williams
Track: The Two-Way Conversation | Class Level: All Skill Levels
Price: $75 members | $95 non-members 

Class Supplies: Charged smartphone/iPhone, writing tools (laptop or paper and pen)
Homework: Download Snapseed app

Get your creative juices flowing as we share ten fun community-building events you can hold for your shop, from collaborating with local resources such as art galleries or an historic museum to hosting field trips your customers will clamor to join. This workshop will include not only great specific ideas and how to plan and promote them, but how to document and share on social media, your newsletter, and your website  to solidify the connections made. Photographer Gale Zucker and writer Beverly Army Williams bring their experiences producing events for yarn shops and the fiber community to this workshop and will share tips for smooth organizing. Gale will discuss how to capture energetic images, and Beverly will share tips for building excitement about the events.

What_Each_of_US_Needs_to_Master_to_Survive_in_Needlearts_Today.jpgWhat Each of US Needs to Master to Survive in Needlearts Today: Goals & Strategies for Success

Time: 7:45 a.m. – 10:45 a.m.
Location: Room 11
Presenter: Roberta Kreb
Track: Expanding Your Expertise | Class Level: All Skill Levels
Price: $75 members | $95 non-members

Class Supplies: None
Homework: None

Success in the retail means you have to know what you are good at, identify the areas you need to address and develop a simple plan to get your business where you want it to be! Yes, besides paying bills, ordering stock, and cleaning the bathrooms there is MORE to do~ This workshop will address Visual Impact, Customer Service, Employees, Emerging Technologies, Social Media, Content Marketing, Cash Flow, & Strategic Planning. Participants will identify individual what makes them successful and organizational needs and set goals for their business.

Knitting_ER.jpgKnitting ER: Tragedy & Treatments

Time: 7:45 a.m. – 10:45 a.m.
Location: Room 3
Presenter: Patty Lyons
Track: Expanding Your Expertise | Class Level: All Skill Levels
Price: $76 members | $96 non-members

Class Supplies:

  • Yarn: Worsted weight yarn or chunky yarn (14 – 16 stitches per 4”)
    • NO NOVELTY YARN, NO TEXTURED YARN, LIGHT COLORED YARN ONLY
  • Needles: Needles you used to make your swatch (see homework below) along with a straight or circular needle a few sizes smaller then the needle used for your swatch. A crochet hook H, I, J, or K or hook appropriate for your swatch
Homework: Swatches are to be put on a stitch holder or leave on a needle, leave plenty of yarn attached to these swatches, we will be working them. 
  • Use a US 9 or 10 with worsted weight yarn, or US 10.5 or 11 with chunky yarn to make your swatches
  • Please bring in the following swatches for class (we will not have time to make the swatches in the class):
    • Garter Stitch swatches at least 18 stitches wide by 3” long
    • Plain Stockinette & Rib Swatch:
      • CO 18 stitches, work in *K2, P2*, repeat from * to * to last two stitches end with K2
      • For 10 rows, then knit 3” of stockinette

Become your customer’s magician and best friend. Learn how to fix simple mistakes and make sure your customer’s don’t abandon their project to the frog pond! Get out of any knitting jam. Learn how to “read your knitting” and recognize common mistakes. Learn how to “tink” (unknit), pick up a dropped stitch in stockinette, garter, fix a mistake in rib or any stitch pattern. We will also learn how to insert and rip down to a safety line, how to recognize and fix reversed stitch mounts, fix a dropped edge stitch and MORE. Take heart, help is here.


Introduction_to_Technical_Editing_for_Knitting.jpgIntroduction to Technical Editing for Knitting

Time: 7:45 a.m. – 10:45 a.m.
Presenter: Kate Atherley
Track: Expanding Your Expertise | Class Level: Intermediate
Price: $75 members | $95 non-members

Class Supplies: None
Homework: None

Interested in what a technical editor does? Thinking of expanding your skillset and product offerings? The technical editor is a vital part of the pattern publication process, helping designers turn their notes and outlines into patterns ready for publication. Training in technical editing also makes you a better teacher and pattern writer, enhancing your understanding of how patterns work and how to read and write them.

This introductory-level session gets you started down the path. We’ll explain the role of the technical editor in the pattern development and publication process. We’ll dive deep into the different types of reviews required: language, numbers and usability. And we’ll explain the value of the pattern style sheet: what it includes, how to establish one, and how to edit a pattern to meet specific requirements. We’ll also talk about concrete ways to start your business and gain experience as an editor.