2019 Winter Education

Education

The TNNA Winter NeedleArts Market is the perfect place for needlearts professionals to learn about the newest products and techniques in the industry! Our classes are designed to develop and enhance your technical and business education, leaving you with new skills to take back to your business.

Thursday, January 31


Secrets_of_Great_Product_Photo.jpgSecrets of Great Product Photography: A Hands-On Workshop

Time: 12:00 p.m. – 3:00 p.m.
Location: Umpqua River
Presented by: Gale Zucker and Beverly Army Williams
Track: Business | Class Type: Business | Class Level: All Skills
Member Price: $75 | Non-member Price: $95
Class Supplies: iPhone/smartphone or digital camera, project or product to practice photographing 
Homework: Charge phone; Download snapseed app; Know password to phone

These days a picture isn’t just worth a thousand words--it is the way to draw in customers, find an audience on social media and create sales. In this hands-on workshop, Gale Zucker will lead you through tips, techniques and exercises that give you the tools to create dynamic photography.

The workshop will be taught through demonstration, and hands-on photography by participants. Gale will also demo a user-friendly photo editing app, and we will end by reviewing some of the pictures we made together.
Students will leave with increased photo confidence and new ways to create the product photography they want to make for their shop/business or social media.

This class is experiential and hands-on. It may be taken as a standalone class, and it is an excellent accompaniment for any of the workshops Gale is co-teaching with Beverly Army Williams or any of her other photo offerings.

 

Building Better Business - Wholesaler Workshop

Time: 2:00 p.m. – 7:30 p.m.
Location: Rogue River
Presented by: Gwen Bortner
Track: Business | Class Type: Business | Class Level: All Skills
Member Price: $100 | Non-member Price: $120
Class Supplies: Pen or pencil
Homework: None

This education class welcomes all wholesalers who are looking to improve their business acumen and make their business a profitable passion! Gwen Bortner will bring her unique combination of industry expertise, business-building skills, and years of consulting experience to this half-day workshop. This program will focus on ensuring your business is profitable – whether that’s addressing the needs of a rapidly growing artisan dyer, or creating business efficiencies for an established accessories company. Content will be applicable to all needlearts products.

Topics covered will include: 
  • Managing cash flow
  • Building strong partnerships with suppliers and retailers
  • Order fulfillment and inventory management
  • How to utilize technology (and when to outsource)
This workshop is intended for:
  • Wholesalers business owners and managers who are focused on their company as a full-time business
  • Wholesalers business owners and managers who are focused on their company as a full-time business
  • Companies with an established product and suppliers, and who already have a customer list
  • This course will not include information on how to establish a business, or information for part-time organizations
  • Retailers are also welcome to attend, but the course will not focus on any retail-specific advice


Short_Rows_vs__Short_Rows.jpgShort Rows vs. Short Rows

Time: 4:00 p.m. – 7:00 p.m.
Location: Umpqua River
Presented by: Grace Akhrem
Track: Expanding Your Expertise – Knitting/Crochet Technique | Class Type: Technique | Class Level: Intermediate
Member Price: $79 | Non-member Price: $99
Class Supplies: 
  • Worsted weight yarn in a solid (no heathers) light color that is also smooth in texture, for best results use Cascade 220 or Rowan Pure Wool. Avoid acrylic yarns and blends and dark colors
  • Size 7 U.S. needles (single point or 24 "circular, whichever you prefer)• Locking stitch markers
  • Smooth waste yarn (about 1/2 yard) in a contrasting color
  • Pencil
  • Scissors
Homework: None

Short-rows have unapologetically taken over patterns. Designers are using short-rows in everything from turning heels, incorporating bust shaping, or simply creating unique shapes in patterns with interesting construction. Whether you are discovering short-rows or have been working them for years this class uncovers the mystery of when to use which technique and how they differ. We will cover in depth the w&t, German, and Japanese short-row methods. After class you'll be able to take your deeper knowledge of short-rows back to your store to better help customers/students with their patterns, understanding the reasons why one technique was chosen over another, and to better understand the properties of the chosen technique. Knit samples featuring different techniques and build 1-2 hour workshops or even a series of workshops around the samples to help consumers gain a better understanding of each technique and the best place to apply one short-row method over another.

 

Peace_Over_Jerusalem_Ornament_New.jpgPeace Over Jerusalem Ornament

Time: 12:00 p.m. – 3:00 p.m.
Location: Crooked River
Presented by: Renee Seidman and Michele Mendal
Track: Expanding Your Expertise – Needlepoint Technique | Class Type: Technique | Class Level: All Skill Levels
Member Price: $75 | Non-member Price: $95
Class Supplies: Normal stitching supplies
Homework: None

We will be teaching multiple decorative stitches in interesting threads. We will also show how to use these stitches in small areas to maximize their effects.




Friday, February 1 Class Schedule


Magic_of_Threes.jpgMagic of Threes: Creating Effective Social Media Content

Time: 9:00 a.m. – 12:00 p.m.
Location: Umpqua River
Presented by: Gale Zucker and Beverly Army Williams
Track: Business | Class Type: Business | Class Level: All Skills
Member Price: $75 | Non-member Price: $95
Class Supplies: iPhone/smartphone or digital camera, project or product to practice photographing
Homework: None

Creating social media and marketing content can be less complicated than you think! The key is recognizing that with only three types of content- product, personal, and lifestyle- you can solidify your position in the marketplace.  In this hands-on workshop, we’ll examine case studies of each type of content before you create one example of each that you can use across your social media, in your newsletters, and on your website. Photographer Gale Zucker will help you distill the best imagery for each of the three categories, and writer Beverly Army Williams will show you how to craft each type of content consistently.

TwelveStitches.jpg12 Needlepoint Stitches Every Customer Should Know

Time: 9:00 a.m. – 4:00 p.m.
Location: Rogue River
Presented by: Ellen Johnson
Track: Expanding Your Expertise – Needlepoint Technique | Class Type: Technique | Class Level: All Skills
Member Price: $145 | Non-member Price: $165
Class Supplies: 
  • #22 tapestry needles
  • 14" x 14" stretcher frame with 13 mesh white or tan needlepoint canvas attached
  • Frame holder (if desired)
  • Light and magnification (if desired)
  • Blue water soluble marking pen
  • Tape measure
  • Scissors and other favorite stitching supplies
Homework: None

If tent stitch is the foundation of needlepoint, then decorative stitches are the gingerbread trim. Learn 12 hard-working canvas embroidery stitches (and maybe a few more!) that empower you as a stitcher and shop owner to create beautiful professional stitched models that will inspire your customers to branch out from basketweave. Add these trusted friends of mine to your bag of tricks for writing stitch guides and use this workshop in your own store to entice your customers to try their hand at using decorative stitches on their projects.

Modifying Garments for your Body & Yarn Choice

Time: 1:00 p.m. – 4:00 p.m.
Location: Umpqua River
Presented by: Grace Akhrem
Track: Expanding Your Expertise – Knitting/Crochet Technique | Class Type: Technique | Class Level: Intermediate
Member Price: $79 | Non-member Price: $99
Class Supplies: 
  • Tape measure
  • Pencil (not pen) for note-taking
  • Eraser
  • Calculator
  • Knitter's graph paper
  • Notebook paper for note-taking
  • Basic knitting pattern (no preference)
  • Knitted swatch in stockinette stitch 5" x 5" (blocked)
  • Ruler (in addition to a tape measure)
  • Silk pins (not T-pins)
Homework: None

Together we will take an existing pattern and learn how to tweak the pattern to fit any yarn choice and gauge as well as learn to customize the pattern for a better fit. We will cover in depth how to properly check gauge and its importance in fit and drape of our knitted pieces. Next, we'll discuss the importance of blocking and how fiber content and yarn construction affect our garments. We'll learn important body measurement points, then we'll partner up and measure each other. In class, we will learn on an existing pattern how to adjust all stitch counts and shaping instructions to a new gauge and how to modify the instructions to adjust the fit.  After class, each student should be able to adjust patterns to fit his/her customers' gauge and body specific fit modifications. This knowledge will elevate services offered to customers to create an enriched shopping experience.

Saturday, February 2

 

AccountingBasics.jpgAccounting Basics – Making Sense of the Numbers

Time: 7:45 a.m. – 9:45 a.m.
Location: Umpqua River
Presented by: Gwen Bortner
Track: Business | Class Type: Business | Class Level: All Skills
Member Price: $55 | Non-member Price: $75
Class Supplies: 
  • Last Year’s Balance Sheet
  • Income Statement and Cash Flow
  • Pen or pencil

Homework: None

In the world of the craft and hobby industry, many business owners enter into their new venture with minimal (sometimes no) business expertise let alone detailed accounting knowledge. But all of those numbers are important! Understanding how they are generated and what they mean to your business can be the difference between success and failure. Learn to read your monthly reports, analyze the data and make informed business decisions. The information is there, you just have to make sense of the numbers.

 

MadForPlaid.jpgMad for Plaid: How to Create Custom Needlepoint Plaids

Time: 7:45 a.m. – 9:45 a.m.
Location: Rogue River
Presented by: Ellen Johnson
Track: Expanding Your Expertise – Needlepoint Technique | Class Type: Technique | Class Level: All Skills
Member Price: $70 | Non-member Price: $90
Class Supplies: 
  • #22 tapestry needles
  • 9" x 9" stretcher frame with 18 mesh white needlepoint canvas attached
  • frame holder (if desired)
  • light and magnification (if desired)
  • blue water soluble marking pen
  • tape measure
  • scissors and other favorite stitching supplies
Class Supplies: #22 tapestry needles
Homework: None


Help your customers create their very own custom plaids in needlepoint using a variety of inspirations - from birthdays and anniversaries to family tartans and decorator fabrics. And then use the one-of-a-kind plaids to make keepsake ornaments, picture frames, pillows, cummerbunds, bags/totes, belts and more! Your customers will be over-the-moon excited to learn this fun and fanciful technique that they can use to stitch heirloom treasures.

 

Stumpwork_Flip-Flops.pngStumpwork Flip-Flops

Time: 6:30 p.m. – 8:30 p.m.
Location: Rogue River
Presented by: Kate Dickerson
Track: Expanding Your Expertise – Needlepoint Technique | Class Type: Technique | Class Level: Intermediate
Member Price: $55 | Non-member Price: $75
Class Supplies: Provided
Homework: None


Elaine Aidonidis of EMA Needlepoint will teach how to stitch this canvas using stumpwork techniques.  The class will include jewelry wire to attach a separate piece of canvas embellished with beads, fiber and ribbon to create a three-dimensional appearance to the design.

 

Converting your customers to crochet: #edsanimals and the social media revolution

Time: 6:30 p.m. – 8:30 p.m.
Location: Umpqua River
Presented by: Kerry Lord
Track: Business | Class Type: Business | Class Level: Beginner
Member Price: $55 | Non-member Price: $75
Class Supplies: None
Homework: None


In this class best-selling crochet author Kerry Lord will share her story of the TOFT yarn brand and her techniques for converting customers into crocheters. 6 years ago Kerry inadvertently started a crochet revolution amongst her knitting customers with the creation of 40 amigurumi animals in the book Edward’s Menagerie. Over 300 crocheted critters later, Kerry has shown thousands of people how easy it is to crochet and garnered a loyal and engaged following on social media platforms. With 58,000 followers on Instagram, social media has become integral to the TOFT sales strategy. This class will give you the confidence to guide your customers through the crochet techniques used in making Edward’s Menagerie animals and help you understand how to harness the power of Instagram to your advantage.

Sunday, February 3


B_MSecretWeapon.jpgThe Brick and Mortar Retailer's Secret Weapon

Time: 8:30 a.m. – 10:30 a.m.
Location: Umpqua River
Presented by: Gwen Bortner
Track: Business | Class Type: Business | Class Level: All Skills
Member Price: $55 | Non-member Price: $75
Class Supplies: Pen or pencil
Homework: None


Brick and Mortar (B&M) retailers have a secret weapon they rarely leverage (at least nearly as often as they should). What is this weapon? It is the "event"! What constitutes an event? The list is longer than you think and is easier to create than you might imagine. Discover a variety of ideas for events for your shop. Learn how to transform an event into an experience that gets talked about and shared. Gain insights into the practical behind-the-scenes preparation and tactics that turn an event from average to amazing. Don't just be a place to shop, become a nexus of fun!

Stitchin_Witch.jpgStitchin' Witch

Time: 8:30 a.m. – 10:30 a.m.
Location: Rogue River
Presented by: Cynthia Thomas
Track: Expanding Your Expertise – Needlepoint Technique | Class Type: Technique | Class Level: Intermediate
Member Price: $80 | Non-member Price: $100
Class Supplies: 
  • #8x7 stretcher bars
  • Usual sewing supplies
  • Light and magnification if needed
  • Stand
Homework: None

The Stitchin' Witches are holding their Friday night stitch-in lead by the talented Ms. C. Matilda Banana-Nose proudly displays her skill as she takes that final stitch. She is always cold so she's showing off her handknit scarf. She has buttonhold lace cuffs, ribbon work on her hat and fancy tiles on her table. This piece packs a lot of punch into one piece and will give your customers a chance to experience a variety of stitches and threads. Don't forget to add the other Stitchin' Witches to your Friday night stitch-in!