Print Page   |   Sign In   |   Join
Summer NeedleArts Tradeshow Education
Share |

   Home   Hotel & Travel 
Schedule
Education  Exhibitors Exhibit & Add-On Info
Events

 

Education

The TNNA Summer NeedleArts Trade Show is the perfect place for needlearts professionals to learn about the newest products and techniques in the industry! Our classes are designed to develop and enhance your technical and business education, leaving you with new skills to take back to your business.

 

Class Schedule 

 Wednesday, June 13

10 Things Every Knitter Should Know

Time: 12:00 p.m. – 6:00 p.m.

Presented by: Grace Akhrem

Class Objective: Expanding Your Expertise 

Class Type: Technique (Knitting) | Class Code: K100 | Class LevelIntermediate 

Member Price: $125 | Nonmember Price: $145

Additional Fee for Materials$4 | Materials Provided: Worksheets 
Class Supplies: 5g each of two contrasting colors of worsted weight yarn; one dark, one light

Often I have worked with shop owners/employees that are beautiful knitters with an incredible sense of style and color. Unfortunately your customers will rely on you and your staff for more than just style and color. They expect staff to have a deep knowledge about all techniques and fiber. This class is a crash course in the ten most needed techniques and tricks as knitters. After class you can begin to host project workshops that build these techniques in your customers and students. 

In this class we will cover the following 10 techniques: 

1. Weaving in your ends properly 

2. Perfect mattress stitch 

3. Kitchener stitch 

4. Crochet CO 

5. Stretchy/elastic BO 

6. How to swatch in the round without knitting in the round 

7. How to CO hundreds of stitches without pre-measuring your yarn 

8. W&T 

9. How to pick up a W&T 

10. How to pick up stitches

 

Materials List: 

  • Worsted weight yarn in a solid (no heathers) light color that is also smooth in texture (Cascade 220 is perfect ), do not use a single ply yarn
  • Worsted weight waste yarn in a contrasting color from the yarn you chose above. Make sure this is a solid color (that isn’t dark) and smooth in texture. You will need about 2 - 4 yards
  • Size 7 U.S. needles (single point or circular, whichever you prefer).
  • Size 7 U.S. double point needles
  • Size 7 U.S or 4.5 mm crochet hook
  • Chibi Tapestry needle set (green or yellow – not blue)
  • Scissors
  • Stitch markers
  • Pencil for note-taking

Pre-Work:

Swatches 1-2: CO 30 sts work 4” in st.st. BO all sts.
Swatches 3-4: CO 30 sts, work 4” in garter st, BO all sts. 
Swatches 5-6: CO 30 sts, work in st.st. for 6 rows (ending with a purl row), cut yarn, place sts onto holder. Repeat the same instructions for the second swatch, then knit one more row and place live sts onto a separate holder.


Hues You Can Use: Putting Color Theory to Work in Your Shop

Time: 12:00 p.m. – 3:00 p.m.

Presented by: Heather Walpole
Class Objective: Expanding Your Expertise

Class Type: Business | Class Code: B102 | Class LevelAll skill levels

Member Price: $80 | Nonmember Price: $100

Class Supplies: Size US 8 knitting needles.
Additional Fee for Materials$20 | Materials Provided: 3 skeins of Ewe Ewe Yarns Ewe So Sporty yarn

As knitters and creative people, we often find ourselves drawn to a specific set of colors, but why? We can use the principles of color theory to help pull together color stories for merchandising and then these same ideas can extend to our knitting projects.


Pricing Strategies & Goals in Retail

Time: 12:00 p.m. – 3:00 p.m.

Presented by: Patty Lyons

Class Objective: Business Data Made Simple

Class Type: Business | Class Code: B104 | Class LevelAll Skill Levels 

Member Price: $55 | Nonmember Price: $75

Additional Fee for Materials$1 | Materials Provided: Handout

Do you have a product pricing strategy? How do you decide the best price for your products? What about your pricing goals? After getting a firm grasp of retail pricing basics such as margin v.s. markup, gross profit margin, markup percentage & gross margin percentage we’ll explore seven difference pricing strategies, five different pricing goals how they effect your bottom line . . . how much money do you need your inventory to make for you each year.


The Magic Ball Shawl-Use Your Sock Scraps!

Time: 12:00 p.m. – 2:00 p.m.

Presented by: Sasha Ball Rives
Class Objective: Expanding Your Expertise

Class Type: Technique (Knitting) | Class Code: K103 | Class LevelAll skill levels 

Member Price: $55 | Nonmember Price: $75

Class Supplies: 1-15+ grams of scrap sock weight yarn, One set of Size 6-8 4” Circular Needles

What do I do with all of my leftover stash yarn?  If you are a yarn shop owner, you get this question all the time, and as a knitter, you understand the struggle.  Each pair of socks, every shawl and sweater leaves behind partial balls of yarn.  This class will show you how to teach your customers a fun and easy way to use up scraps that will have them confident in their next yarn purchase without the guilt of leftovers lingering.  Bring a bag of sock yarn scraps, and learn how to put them together to create a magic ball, where you can keep on knitting without extra ends to weave in.  We’ll talk color theory and options for making it look a less “scrappy,” and we’ll make our own in class.  Then, we'll start a shawl, and learn how you can teach it in your store.


Build a Super Selling Staff

Time: 4:00 p.m. – 7:00 p.m.

Presented by: Patty Lyons
Class Objective: Leveraging New Tools and Technology

Class Type: Business | Class Code: B100 | Class LevelAll skill levels

Member Price: $75 | Nonmember Price: $95

 

Whether you have a staff of one or one hundred, customer service training is one of the most important, yet most often overlooked tools, in small retail. We all know great word of mouth is vital in order to thrive, not just survive, in the “age of the customer.” Learn the best practices for a wildly successful staff, as well as best tools for damage control in emergencies. We will explore the top dos and don’ts in retail customer service. Learn the secret to under-promising and over-delivering and watch your sales soar!


Build your Yarn-Shop Business with Classes

Time: 4:00 p.m. – 7:00 p.m.

Presented by: Cynthia Spencer
Class Objective: Business Data Made Simple

Class Type: Business | Class Code: B101 | Class LevelAll skill levels

Member Price: $57 | Nonmember Price: $77

Class Supplies: Bring a notebook and pen. Feel free to bring along examples of your own class schedules/newsletters

Additional Fee for Materials$2 | Materials Provided: Class-planning booklet. (Suggested curriculums and schedules, example newsletters, and suggested class descriptions)

 

Classes help you connect more deeply with customers, sell more merchandise, and build your local community. In this session, you will learn how to plan classes for the upcoming season, create a dynamic newsletter with enticing descriptions, work with teachers to implement new ideas, and schedule an entire "semester" with ease. You will also receive a long list of knitting-class ideas (enough to keep you going for years!), which will contain many different skills that knitters will enjoy learning. We will talk about how to take good photos (even with your phone) to sell the ideas on your website. All types of needlework shops are welcome to attend, but we will concentrate with specifics on knitting for this particular class.


Garments and Sizing: Perfectly Fitting, Perfectly Flattering

Time: 4:00 p.m. – 7:00 p.m.

Presented by: Kate Atherley
Class Objective: Expanding Your Expertise

Class Type: Technique (Knitting) | Class Code: K102 | Class Level: Intermediate

Member Price: $57 | Nonmember Price: $77

Class Supplies: Students are welcome to bring any garments or garment patterns they wish to discuss

The biggest challenge for many knitters when choosing a pattern is knowing which size to make. This class is designed to help shop owners educate and guide their customers about garment patterns and sizing, setting them well along the way to a successful and flattering sweater project. We’ll explain how to read sizing tables and schematics to understand how a garment is sized, and how it fits. We'll show you how to measure properly to make the right choice. And most importantly, we'll explain garment fit, including demystifying terms like "negative ease"- and show you how to choose the right pattern from the start. And then once you’ve got the pattern and size chosen, we’ll discuss easy alterations to perfect the fit and look of a garment.


Leveling up Your Business on Social Media

Time: 4:00 p.m. – 7:00 p.m.

Presented by: Gale Zucker and Beverly Army Williams
Class Objective:  Two-Way Conversation

Class Type: Business | Class Code: B103 | Class Level: All Skill Levels

Member Price: $75 | Nonmember Price: $95
Class Homework: Note-taking materials, smart phones fully charged and apps updated, download Snapseed before class and a small project or yarn or item to shoot

In this workshop, we’ll look at case studies of popular companies that have a consistent social media aesthetic and reverse engineer them so you can do the same with your business and increase customer engagement. Photographer Gale Zucker will guide you in analyzing visuals and teach you how to create your own beautiful images using props and easy-to-navigate editing apps. Writer Beverly Army Williams will share tips and writing exercises designed to help you write with ease and consistency across social media platforms such as FaceBook, Instagram, Ravelry, Pinterest. 

This workshop fits into both The Two-Way Conversation and Leveraging New Tools & Technology tracks. It may be taken as a stand-alone workshop or in conjunction with any of our offerings.


 Thursday, June 14

 

Cast Ons and Bind Offs

Time: 8:00 a.m. – 11:00 a.m.

Presented by: Grace Akhrem
Class Objective: Expanding Your Expertise

Class Type: Technique (Knitting) | Class Code: K104 | Class LevelIntermediate

Member Price: $75 | Nonmember Price: $95

Class Supplies: Smooth worsted weight yarn in a solid light or medium color (no heathers, no dark colors, and no textures). Worsted weight yarn, same as above but in a contrasting color, you will only need about 1 yards of this color. Size 7 U.S. needles (single point or circular, knitter's preference). Size 7 U.S. double point needles. Size 7 U.S. (4.5mm) crochet hook. Size 5 U.S. needles (which ever kind is okay)

Additional Fee for Materials$5 | Materials Provided: Worksheets

Go beyond what you know and learn 6 CO and BO techniques to keep in your arsenal of techniques for any project. In this class the CO techniques we will cover are: Long tail CO, knit CO, cableCO, tubular CO, crochet CO, and the invisible CO. We will also cove the following BO techniques: the traditional BO, elastic (or sewn) BO, yarn over BO, i-cord BO, three needle BO, and the k2tog BO.

After this class you will be able to bring your shop samples o the next level and give them that clean finishing touch that takes them from home-made to artfully made. Build your shop samples to incorporate these techniques and schedule little 30-60 minute workshops for your customers to take away a quick and valuable technique for little cost and get them starting a new project!

Materials:

  • Size 7 U.S. needles 
  • Size 8 U.S. needles 
  • Size 7 U.S. or 4.5 mm crochet hook
  • Tapestry needle
  • Scissors
  • Smooth, solid & light colored worsted weight yarn (not a single ply), such as cascade 220 or Rowan pure wool.
  • Waste yarn in similar texture to main yarn (above) but in a contrasting color, red or white are always a good choice

Photo Shoot A-Z: Planning, Producing and Picture Making

Time: 8:00 a.m. – 11:00 a.m.

Presented by: Gale Zucker

Class Objective: Two-Way Conversation 

Class Type: Business | Class Code: B107 | Class LevelAll skill levels 

Member Price: $75 | Nonmember Price: $95

Ready to create images for your patterns, shop, marketing or book? Whether you do your own photography or hire a professional, this workshop is a primer on planning and making photos for publication.

We’ll cover planning a budget and managing the photoshoot, considering a theme, finding models, styling and stylists, choosing settings & props, creating a look for the shoot, selecting what is most photo-worthy, and actual photography.  We’ll consider the  pros and cons of working with a professional photographer, and how to find one who is compatible.

Veteran photographer Gale Zucker will provide lots  of Behind-the-scenes info and photography tips.


Social Media Toolbox: 15 Tools Every Business Should Be Using to Amp Up their Social Media Presence

Time: 8:00 a.m. – 10:00 a.m.

Presented by: Zontee Hou
Class Objective: Leveraging New Tools and Technology 

Class Type: Business | Class Code: B108 | Class LevelAll Skill Levels

Member Price: $55 | Nonmember Price: $75

Social has become de rigeur as a place to connect, learn, promote, and provide customer service. But many business owners are overwhelmed by how to manage their social media presence efficiently and to get the most from their efforts. Learn about the tools that will help you get the most out of your digital presence, many of which are free or very low cost. Bring your social media presence up to the next level with this hyper-practical session.


Tools for Successful Inventory Management

Time: 8:00 a.m. – 11:00 a.m.

Presented by: Patty Lyons

Class Objective: Business Data Made Simple

Class Type: Business | Class Code: B110 | Class LevelAll skill levels 

Member Price: $55 | Nonmember Price: $75

Additional Fee for Materials$2 | Materials Provided: Handout and downloads

 

Inventory control is the secret to healthy cash flow and a happy store. But inventory control is so much more than “what should I buy.” In this class we’ll explore the information every retailer needs to get from their business before they can understand best buying practices. We’ll explore what your POS can / should be telling you, sales reporting, taking inventory and cycle counts, as well as basics of sales projections. We’ll look at the top 5 secrets to improving your inventory turn, and finally we’ll put it all together to explore strategies you can employ on the TNNA sales floor and when you get back to your shop. Make this year the year of inventory control!


Digital Dandelion: Distribute Your Content for Maximum Impact

Time: 2:00 a.m. – 4:00 p.m.

Presented by: Zontee Hou
Class Objective: Leveraging New Tools and Technology

Class Type: Business | Class Code: B105 | Class LevelAll Skill Levels

Member Price: $55 | Nonmember Price: $75

Creating great content is important, but how can you get the most out of your content marketing? Knowing what to distribute, where, and how is the key. In this class, learn how to turn one piece of content into a dozen AND how to select the right distribution channels (email, social media, paid advertisements, influencer content) for maximum 


How To Host A Successful Mystery Knit-A-Long in Your Shop

Time: 2:00 p.m. – 5:00 p.m.

Presented by: Sasha Ball Rives

Class Objective: Two-Way Conversation 

Class Type: Technique (Knitting) | Class Code: K105 | Class LevelAll skill levels 

Member Price: $75 | Nonmember Price: $95

Mystery Knit-A-Longs are everywhere right now, are they in your yarn shop?  Want to host one, but don’t know where to begin?  Customers eagerly signup for these adventures in knitting, and there is no reason you can't host a custom one for your raving fans.  Learn how to design and promote, form vendor or designer partnerships and events based around the MKAL, and get people signing up and buying yarn with barely a clue of what they are making.  This class will break down the details of what makes a successful Mystery Knit, how to set expectations, and how to get your whole store involved in the fun.  We’ll talk about how to get your staff involved, and what kind of in-store events can add to the intrigue and profitability.  You'll walk away with a plan, timeline, task list and the confidence to host your first MKAL with ease!


 Introduction to Technical Editing for Knitting

Time: 2:00 p.m. – 5:00 p.m.

Presented by: Kate Atherley
Class Objective: Expanding Your Expertise 

Class Type: Technique (Knitting) | Class Code: E100 | Class LevelIntermediate

Member Price: $75 | Nonmember Price: $95

Interested in what a technical editor does? Thinking of expanding your skillset and product offerings?  The technical editor is a vital part of the pattern publication process, helping designers turn their notes and outlines into patterns ready for publication. Training in technical editing also makes you a better teacher and pattern writer, enhancing your understanding of how patterns work and how to read and write them.

This introductory-level session gets you started down the path. We’ll explain the role of the technical editor in the pattern development and publication process. We’ll dive deep into the different types of reviews required: language, numbers and usability. And we’ll explain the value of the pattern style sheet: what it includes, how to establish one, and how to edit a pattern to meet specific requirements. We’ll also talk about concrete ways to start your business and gain experience as an editor.


It's as Easy as Pie!

Time: 2:00 p.m. – 5:00 p.m.

Presented by: Jessica Anderson

Class Objective: Expanding Your Expertise

Class Type: Technique (Knitting) | Class Code: K106 | Class LevelBeginner

Member Price: $75 | Nonmember Price: $95
Class Homework: Swatch, lace patterns of your choice
Class Supplies: Lace stitch patterns, 2 skeins of Fingering weight yarn of your choice, and a gauge swatch in that yarn, needles that you used to knit your gauge swatch (note: they should be2-3 sizes larger than the suggested needles for the yarn)
Additional Fee for Materials$10 | Materials Provided: Shawl pattern, lace charts, handouts

 

Semi-circular shawls are stunning and gorgeous but can be slightly overwhelming at times.This project-based class,will help yarn shops put together a class that knitters will flock to as they are able to either work through a semi-circular shawl pattern provided to them or design their own from scratch! This class will teach yarn shop owners how to boost their customers confidence while bringing their knitting skills up a level. In the end, you will have a stunning knit shawl. You can have your Pie and knit it too!


Secrets to Yarn Substitution

Time: 2:00 p.m. – 5:00 p.m.

Presented by: Patty Lyons

Class Objective: Expanding Your Expertise 

Class Type: Technique (Knitting) | Class Code: K108 | Class LevelAll skill levels 

Member Price: $75 | Nonmember Price: $95

Help your customers choose the perfect yarn for their project, and sell the yarn that's on your shelves. A bad yarn substitution may result in an unhappy customer and loss of future sales. Make sure your staff knows the three questions everyone needs to ask themselves to make a perfect yarn sub - how much, how big, what is it. Learn how to look deeper at gauge to understand the difference between yarn gauge and pattern gauge and designer intent. Thrill your customers every time and sell what's on your shelf!


The Secrets of the Most Sucessful Shops & How to Apply Them in Your Store

Time: 2:00 p.m. – 5:00 p.m.

Presented by: Roberta Kreb

Class Objective: Business Data Made Simple 

Class Type: Business | Class Code: B109 | Class LevelAll skill levels 

Member Price: $75 | Nonmember Price: $95

Learn the secrets to business success in the ever changing world of retail.  Develop strategies for making your shop successful in business, appearance, events, and in the ever changing world of social media and marketing.  Identify what works for YOU and develop a strategy to take home and apply.


 Friday, June 15

 

10 Photo and Hashtag Tricks to Build Community

Time: 7:45 a.m. – 10:45 a.m.

Presented by: Gale Zucker and Beverly Army Williams

Class Objective: Two-Way Conversation

Class Type: Business | Class Code: B111 | Class LevelAll skill levels

Member Price: $75 | Nonmember Price: $95

Class Supplies: Note taking materials

No matter what social media platforms you use--FaceBook, Instagram, Ravelry, Pinterest-- the right combination of eye-catching photos and smart hashtags will work wonders in building community among established and new customers. In this workshop, photographer Gale Zucker will show how to build a library of strong signature photos and edit them in user-friendly apps,  and writer Beverly Army Williams will explain what hashtags are, how they work, and review tricks to help you unleash their power. 


This workshop fits into both The Two-Way Conversation and Leveraging New Tools & Technology tracks. It may be taken as a stand-alone workshop or in conjunction with any of our offerings.


Are You Building a Business or Just Doing a Job?

Time: 7:45 a.m. – 9:45 a.m.

Presented by: Gwen Borner

Class Objective: Business Data Made Simple 

Class Type: Business | Class Code: B112 | Class LevelAll skill levels

Member Price: $55 | Nonmember Price: $75

Class Supplies: Completed assessment, pen or pencil for taking notes Click here to download the assessment. 
Class Homework: Complete the assessment provided by the instructor prior to class and being results with you.

Jobs require your attention most every day; businesses hum along with minimal daily interaction. Jobs provide a reasonable steady income; businesses create valuable assets. When most entrepreneurs start a new venture they have dreams of building a business. But in the end they often just create a job for themselves. However, making changes a few key areas, you can transform your successful entrepreneurial job into a viable business. 

Learn what constitutes a successful business, discover what areas within your business need to be addressed, and develop a plan for making it happen.


Building Your Buying Plan – Open to Buy and More

Time: 7:45 a.m. – 10:45 a.m.

Presented by: Patty Lyons

Class Objective: Business Data Made Simple

Class Type: Business | Class Code: B113 | Class LevelAll Skill Levels

Member Price: $75 | Nonmember Price: $95
Class Supplies: OPTIONAL: All participants should come with a laptop loaded with Excel
Class Homework: OPTIONAL: Bring your top items report from POS, bring your dept and category list from POS, bring monthly gross sales data from the previous year. NOTE: this is for your use only, nobody else will see these numbers

Additional Fee for Materials$2 | Materials Provided: Handout and download

In this extension of the “Tools for Successful Inventory Management” we will explore the three main prongs to successful inventory control: POS Inventory sales data, sales projections, and open-to-buy strategies. We will learn how to use Excel to create simple to understand sales projections as well as an open-to-buy plan. We will also look at using Excel to create a buying spreadsheet to assist you on the sales floor. All participants must come with a laptop loaded with Excel.


Twined/Two-Ended Knitting

Time: 7:45 a.m. – 10:45 a.m.

Presented by: Mary Lou Egan

Class Objective: Expanding Your Expertise

Class Type: Technique (Knitting) | Class Code: K110 | Class LevelIntermediate

Member Price: $75 | Nonmember Price: $95

Class Supplies: 50g each of two contrasting colors of worsted weight yarn; one dark, one light

Twined Knitting, a Scandinavian technique dating back to the early 17th century, uses two strands of yarn, alternating and twisting between each stitch. The resulting fabric is much firmer and denser than regular stockinette or stranded knitting and creates a warm, dense and wind-resistant fabric. In class you will learn the basic technique and make a pulse warmer/wrister.


C is for Collaboration

Time: 1:00 p.m. – 3:00 p.m.

Presented by: Jessica Anderson

Class Objective: Two-Way Conversation

Class Type: Business | Class Code: B114 | Class LevelAll Skill Levels

Member Price: $55 | Nonmember Price: $75

Collaboration can be an amazing tool in this industry, especially when you use all the avenues of collaboration available to you. in this class, you will learn how to establish relationships unique to this industry that provide for maximum exposure for all parties involved. From running a KAL/CAL, putting together kits, or just creating a unique project, this class is for anyone in the industry who is ready to take their business to the next level and learn how to use collaboration to make that happen.


Pattern Writing for Knit Designers and Teachers

Time: 1:00 p.m. – 4:00 p.m.

Presented by: Kate Atherley

Class Objective: Expanding Your Expertise 

Class Type: Technique (Knitting) | Class Code: K109 | Class LevelAll Skill Levels

Member Price: $75 | Nonmember Price: $95

You’ve designed a great piece, and now it’s time to write up the pattern to share. Whether you are a teacher wanting to improve your class materials, or a designer wanting to self-publish or submit to a publication, this class will show you how to write up a clear and easy-to-follow pattern that works for any knitter. I will discuss sizing and fit, addressing grading and size ranges. I’ll share secrets for handling pattern stitches, written and charted. I’ll talk about charting software & solutions, and provide tips for creating easy-to-use charts. And I’ll share with you the three key tricks to make sure both knitters and editors love you!


 Saturday, June 16


Woven Wall Hangings 

Time: 7:45 a.m. – 10:45 a.m.

Presented by: Benjamin Krudwig

Class Objective: Expanding Your Expertise 

Class Type: Technique (Weaving) | Class Code: W101 | Class LevelAll Skill Levels

Member Price: $55 | Nonmember Price: $75
Class Homework: Bring some inspiration (photos + objects)

Class Supplies: Yarn leftovers, fiber, beads, etc.

You've seen them, those fun, funky and chunky wall hangings popping up around Pinterest, Anthropologie, and nearly every boho boutique in the country.

Learn how to capitalize on this latest craze and bring new customers into your shop.


Managing Cash Flow

Time: 7:45 a.m. – 10:45 a.m.

Presented by: Patty Lyons

Class Objective: Business Data Made Simple

Class Type: Business | Class Code: B116 | Class LevelAll Skill Levels

Member Price: $75 | Nonmember Price: $95

Additional Fee for Materials$2 | Materials Provided: Downloadable workbooks

Have you ever been caught in the rain without an umbrella? Master the tools of managing your cash flow and you'll create your business's weather report. In a seasonal specialty business, cash flow is the number one problem for retailers, so learn to prepare for stormy weather. We'll focus on looking at sales history as a way to set your cash flow budget, and how the difference between accrual accounting and cash drawer accounting is the difference between profitability and cash on hand. Learn how to better control you staffing budget, your inventory turns, as well as how to increase your turn rate. Finally we'll look at strategies to get through the rough patches when your cash flow is all out and no in. Find some stability in an unstable market and you'll always have your umbrella!


Can’t Keep Up? 10 Tactics to Make a Difference in Your Business

Time: 7:45 a.m. – 9:45 a.m.

Presented by: Gwen Borner

Class Objective: Expanding Your Expertise 

Class Type: Business | Class Code: B115 | Class LevelAll Skill Levels

Member Price: $55 | Nonmember Price: $75

Class Supplies: Pen or pencil for taking notes

Being a small business owner is hard. A business has so many moving parts. Trying to wear all the “hats” can easily become overwhelming. Join Gwen Bortner to learn 10 different tactics for getting a handle on your business. Learn how to: 

  • Stop feeling like you haven’t accomplishing anything by discovering how to get more done without investing more time 
  • Replace busyness with meaningful productivity 
  • Develop business tools that simplify decision making and prioritization 
  • Reduce stress by doing less of the “wrong” thing 
  • We all got into this business because we loved our hobby. Lose the panic and find the fun again.

Create Confident Knitters

Time: 7:45 a.m. – 9:45 a.m.

Presented by: Mary Lou Egan

Class Objective: Expanding Your Expertise

Class Type: Technique (Knitting) | Class Code: K111 | Class Level: All skill levels

Member Price: $55 | Nonmember Price: $75

Class Supplies: Light colored smooth yarn (DK, Worsted or Bulky) needles a size or two larger than standard for that weight.

“What did I do?” “I lost my post-it!” “Help!”  Even long-time knitters often lack confidence in what is going on with their knitting. Learning to making sense of how knitted fabric is constructed allows you to “read” your knitting.  This class breaks down how to help newer knitters understand the structure of knitting and how to fix common problems that expert knitters handle without even being aware they are doing it.


Become Your Own Media Company: Creative Podcasting & Digital Marketing Strategies for Shop Owners & Yarn Crafters

Time: 7:45 a.m. – 9:45 a.m.

Presented by: Kara Gott Warner 

Class Objective: Business Data Made Simple

Class Type: Business | Class Code: B117 | Class LevelAll skill levels

Member Price: $75 | Nonmember Price: $95

Class Supplies: Bring your own notebook and personal laptop with podcast editing software program, Audacity pre-installed in advance of class (no internet access is required).
Materials Provided: Printed handouts and podcasting how-to check lists.
Class Homework: Students be prepared with a list of podcast topics that they are considering. Discussion portion of class will include determining a theme for their new podcast concept. Lab: As previously noted, Class #1 will present all the tools to start a podcast and the student will leave with the groundwork to begin. For those motivated to dig in with editing, Class #2 will be hands-on, showing students how to use Audacity, a free audio editing software (http://www.audacityteam.org/) used by professional podcasters.

Podcasting is a "plug and play" medium that is only getting easier and easier to access. Consumers listen on-the-go, and vehicles are now rolling off production lines with podcast-ready features. This modern form of talk radio is your opportunity to create a powerful platform to relay your branding message to the yarn crafting world. 

If the idea of starting a podcast interests you, but you're not sure where to begin, then this course will provide with the tools to get started. Kara Gott Warner, Host of Power Purls Podcast will show you how to determine your show concept, choose equipment, create show graphics, set up your feed, equip you with the essentials to set up a podcast-friendly website, leverage social media to market your message, and learn her formula for setting up a launch team to gain maximum exposure for your show from the moment you hit publish!

Lab portion: Session #2 of this class will be hands-on, showing students how to edit a sample podcast episode using Audacity, a free audio editing software (http://www.audacityteam.org/) used by professional podcasters. 

 


 

*Participation in classes is limited to retailers that focus on business-to-consumer sales (including traditional retail storefronts, home-based retailers, mail ordered retailers, online retailers, and finished product manufacturers), wholesalers that most often focus on business-to-business sales (may be wholesale distributors, manufacturers, designers, publishers, or other business services), affiliate individuals who design for industry/wholesale publications, and students who are pursuing studies related to the needlearts industry.

Search tnna.org
Sign In


TNNANews