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Pinterest Update: 4 New Tools You Should Know About By: Laura Cameron As an agency specializing in social media, we still find that Pinterest is one of the best ways to drive traffic to your site. This is especially true if you have evergreen content; that is, content that is useful to your audience that never expires. This could be techniques or tutorials, project ideas, innovative ways to use your products, or more. Let’s talk about some of the new tools and algorithms developed by Pinterest so you can maximize the returns on how Pinterest works for your craft business. Analytics Earlier this year, Pinterest introduce Pinterest Analytics to ...
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The Power of Her

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The Power of Her By: TNNA Editor What better way to celebrate Women's History Month than by shining a spotlight on one of the many talented women in needlearts ? Lorajean Kelley, owner of Knitted Wit in Portland, Oregon, has spent much of her time over the last few years cultivating a line of yarn she dubs "HerStory." Knitted Wit caught our eye during the 2019 TNNA Winter NeedleArts Market , so we got in touch with Lorajean to learn more about both her business and the inspiration behind HerStory. TNNA: Tell us a bit about HerStory. Lorajean Kelly (LK): HerStory began in 2017 as a response to women continuing to be talked over and written ...
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Stitch Clubs are Having a Moment By: TNNA Editor In case you missed it, what started as an Instagram conversation among friends in late January, quickly developed into a mass movement of stitch clubs worldwide. We sat down with co-founder of the movement and needlepointer Alexandra Martin to learn more about Stitch Club Official and how she and her friends are helping needlepointers worldwide organize communities around the craft. TNNA: Tell us a bit about yourself and how you are involved with the @stitchclubofficial crew. Alexandra Martin (AM): I have been needlepointing since I was 16. Growing up in St. Louis, the “cool” thing to do — really ...
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Video: 2019 TNNA Summer NeedleArts Trade Show By: TNNA Editor The upcoming 2019 TNNA Summer NeedleArts Trade Show is planned for June 19–23 as we make a return to Cleveland, Ohio .  As the show for industry professionals to access expert-led education, discover new products and trends, and network among fellow TNNA members, we cannot wait to see you. Watch the video below to get ready for the summer season, then prepare to see it all ... under one
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How to Spot Trends and Incorporate Them into Your Business by Leanne Pressly of Stitchcraft Marketing How do you know what will be trending next week, next month, or even next year? As a crafty business owner, it’s important to be aware of what’s trending (or about to!) so that you can ensure your product offerings are what crafters are looking for. Of course, the nature of trends is that they are constantly in flux: fashion, pop culture, and even what other crafters are making influence what’s hot and what’s not. Today we’ll give you a few tips and tricks for spotting trends and incorporating them into your crafty business. Adjust With The Seasons ...
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#NeedleStoresoftheWorld: The Modern Skein By: TNNA Editor Welcome back to our little {needle store} corner of the world. For the February feature, we take you to The Modern Skein in Montgomery, TX. Describe what The Modern Skein does best. Knitting, crocheting and the fiber arts are no longer a hobby or craft of the past. The Modern Skein is here to show our customers that no matter their age, background or generation, they too can enjoy and access the finest, most up-to-date yarn, fiber, notions and accessories. Customers will notice that The Modern Skein is laid out differently than the average store, as the products are sorted by how they ...
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5 Things You May Have Missed at TNNA Winter Market 2019 By: TNNA Editor Another NeedleArts Winter Market has come and gone. Thank you to those who attended the event in Portland! To recap the creativity-infused weekend, we've rounded up some of the top moments of the market. For more highlights, check out our Instagram story and Pinterest board . 1. Trend: Flexible Needles Check out these new patented flexible needles from Flex Knit . View this post on Instagram OMG! Check out these new patented needles that are so bendy!! Look for them in your LYS soon! #flexknitneedles ❤️❣️🧶 #tnnawinter19 ...
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Image courtesy of Vogue Knitting Live ICYMI: Art and Stories From Vogue Knitting LIVE, New York By: TNNA Editor Launched in 2011, annual Vogue Knitting LIVE events have been bringing together thousands of knitting enthusiasts for weekends filled with fashion, fiber and education. The 2019 New York edition wrapped at the end of January and thanks to the internet, we can all relive the fun. The Art The Vogue Knitting LIVE artist gallery was once again packed with inspiration. Relive the work: Going Gnome View this post on Instagram Another fun day in the @vogueknitlive artist gallery. #beyondthewall ...
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Video screenshot of "Purl" © 2019 Pixar Animation Studios Video: Watch Pixar Animation Studios' 'Purl' By: TNNA Editor Teased on our Instagram after the unveiling of SparkShorts by Pixar Animation Studios, the first release — about the cutest ball of yarn! — from the animation powerhouse's independent shorts program, "Purl," is now online. Here is the official description of the short film: An earnest ball of yarn named Purl gets a job at a fast-paced, high energy, male-centric startup. Things start to unravel as she tries to fit in with this close knit group. Purl must ask herself how far is she willing to go to get the acceptance she yearns ...
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2019 TNNA Foundation Spinning & Weaving Kits Available By: TNNA Editor The TNNA Foundation recently announced the availability of its  2019 spinning and weaving kits , while supplies last. The foundation’s mission is to foster curiosity, creativity and a feeling of achievement through the teaching of needlearts. These kits help to further that mission by aiming to encourage children to get involved through simple spinning and weaving exercises. Made possible thanks to the proceeds from the annual Spinzilla week-long event , the TNNA Foundation has purchased materials for kits to ship to schools and organizations that wish to promote the ...
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#NeedleStoresoftheWorld: Loopy Mango By: TNNA Editor New year, new stores! In our first #NeedleStoresoftheWorld highlight for 2019, we’re featuring Loopy Mango , which can be found just north of New York City in Beacon, NY. Describe what Loopy Mango does best. The brainchild of owners Anna Pulvermakher and Oejong Kim, Loopy Mango is a monobrand store. This means that all yarn and knitting needles sold are the Loopy Mango brand. All yarns are made with 100% natural fibers, such as merino wool, cotton and mohair. Products are also available for wholesale. What makes Loopy Mango unique? Completed knitted garments from Loopy Mango collections ...
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TNNA Instagram: Top 9 of 2018 By: TNNA Editor A new year may be underway, but we’re still reflecting on what’s passed. Take a peek at our most-liked Instagram posts of 2018! We cannot wait to continue spreading needlearts love in 2019 and sharing your creativity. Don't you just love pleasant surprises? #embroidery #needlearts #sweaterstitch #cableknit #Repost {📸 by @kirikipress} ・・・ After all of these years of stitching, embroidery still serves up amazing surprises! I learned two new stitches while researching the Knit Sweater Stitch Sampler, and was in awe by how well the simple Chain Stitch can imitate cable knits. You can get this sampler ...
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Photo courtesy of Pantone Move Over Millennial Pink, Pantone Has a New Color of the Year By: TNNA Editor Though millennial pink was not the official color of Pantone, the color swept the nation in 2018. According to Pantone, the new pink-tinted hue, Living Coral, is going to take over 2019. Pantone describes to color as "an animated, life-affirming shade of orange, with golden undertones." Sprinkle this warm color into your projects, marketing and even retail windows throughout the year! Here's some inspiration to get you started: 🎈Regram from pattern / interiors / fashion designer @dgtextiledesign who shared this beautiful @pantone Living ...
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Don't Miss the Upcoming TNNA Member Meeting By TNNA Editor Is your calendar still bare from January 31–February 3? What are you waiting for?! Join your fellow needlearts enthusiasts at the 2019 Winter NeedleArts Market ( #TNNAWinter19 ) for education and networking in Portland. As a bonus, you'll also be able to attend Sunday morning's TNNA Member Meeting , which will begin promptly at 9:30 am in the Deschutes and Metolius River Ballroom of the Embassy Suites by Hilton Portland Washington Square. Unsure What Happens at Member Meetings? TNNA member meetings take place twice a year in conjunction with the Winter Market and Summer Trade Show . Each ...
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How to Produce Marketing-Quality Videos Using Only Your Smartphone By Leanne Pressly of Stitchcraft Marketing At Stitchcraft Marketing, we’ve taught a lot about how important video is to reaching an audience and really engaging your customer to build trust. Video can be a perfect tool because it’s moving and dynamic. And now, more than ever before, you can produce your own high-quality videos with your smartphone. Recently we spoke with Heidi Gustad on Episode 40 of our Business of Craft podcast. Heidi owns the website and blog Hands Occupied , and we couldn’t help but notice that her videos were fantastic examples of how to do it right. In ...
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Teacher Corner: Beverly Army Williams and Gale Zucker By: TNNA Editor Happy New Year to TNNA! With the new year, comes increased excited for the next Winter Market. As Portland is just around the corner, we sat down with the leaders of not one but two of our Winter Market workshops, Gale Zucker and Beverly Army Williams, to share their story and what they're excited about experiencing in Portland later this month. Tell us a bit about you and your relationship with teaching... and TNNA, of course! Gale:  I live in a quirky old beach community on the coast of Connecticut, about 100 miles from New York City and not far from New Haven. I've been with ...
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#NeedleStoresoftheWorld: Pingora Yarns Happy holidays from #NeedleStoresoftheWorld! For our last feature of 2018, we head to Wyoming’s Pingora Yarns , located at the base of the Wind River Mountains. Describe what Pingora Yarns does best. “Pingora” is a Shoshone term meaning high, rocky and inaccessible peak. By choosing Pingora Yarns as the store’s name, its owners strive to provide the highest quality fibers. What makes Pingora Yarns unique? Pingora Yarns specializes in yarns from the intermountain west of Wyoming, Colorado, Nebraska, Montana, Idaho and Utah. We also carry local handspun fibers from Fremont County. The store is dedicated to ...
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5 Organizations to Better Your Business (and Community) in 2019 With 2019 right around the corner, you may be brainstorming ways your business can help give back. We've rounded up some great nonprofits and organizations that support the arts, small businesses and those in need that your business may want to get involved with. The National Endowment of the Arts (NEA) Established by Congress in 1965, the NEA is the independent federal agency whose funding and support gives Americans the opportunity to participate in the arts, exercise their imaginations, and develop their creative capacities. This organization provides grant opportunities, connects ...
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Create an Effective B2B Drip Marketing Campaign By Sandi Rosner for Stitchcraft Marketing A drip marketing campaign can be an effective tool to turn prospects into customers. But what is drip marketing? How can it best be deployed by manufacturers, wholesalers and business service providers? In this article, we’ll explain the process and value of drip marketing, show you an example of a drip marketing campaign, and talk about how to use this tool as part of your overall B2B marketing plan. What is Drip Marketing? A drip marketing campaign is a series of strategically timed emails that are delivered to your customers and/or prospects to guide ...
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From Our Shelf: 2018 TNNA Book Club Picks Take a look back at our TNNA Book Club picks from 2018 and choose one you haven't read yet to cozy up with to end the year. Keep an eye out for more great reading suggestions in 2019 via the  TNNANews  newsletter. S titch Stories: Personal Places, Spaces and Traces in Textile Art by Cas Holmes Slow Knitting  by Hannah Thiessen The Curse of the Boyfriend Sweater: Essays on Crafting by Alanna Okun The Creativity Cure by psychiatrist Carrie Baron, MD and hand surgeon Alton Barron, MD Big Magic: Creating Beyond Fear by Elizabeth Gilbert (author of Eat Pray Love ) Spin ...
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