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News & Press: Yarn Group News

Exhibitors: Drive traffic to your booth with The Quest

Thursday, November 19, 2015   (0 Comments)
Posted by: Laura Rasmussen, The Quest Chairperson
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The Quest, a fun, interactive event from the Yarn Group, will be happening again this January at the TNNA trade show in San Diego.

The Quest

Your participation in this strategic scavenger hunt guarantees that buyers will visit your booth and see your products, giving you the opportunity to meet new potential customers.

With the Quest, retailers and designers have a chance to win prizes by finding “treasures” throughout the floor, including INSIDE YOUR BOOTH. The chance to collect scavenger hunt treasures and win prizes encourages retailers to visit participating booths, even if they've already seen your sales rep. You'll have a built in audience! Strut your stuff. Showcase your newest products. The sense of excitement will keep retailers and designers interested in your wares.

How it Works

Retailers and designers receive a list of vendors who have “treasures” to collect as they make their way through the TNNA show. The function of “treasures” is to:

  • Help retailers, designers and vendors meet one another and network.
  • Give retailers and designers meaningful time in your booth to see new products and build relationships with you.

We’re bringing the people to you. Talk to them. Engage them. Show them what you have to offer!

What Kind of Treasure Should You Offer?

The type of item that you offer is up to you, but the ideal thing is something that a buyer can take away with them to try out back in the hotel room or when they return to their store: a ball of yarn, a pattern, a branded item (pen, tape measure, sticky notes, etc.). When someone picks up their treasure, you have the opportunity to explain what the treasure is and why it is important to your company.

Who Can Participate?

Only Yarn Group members may participate in The Quest. We will be limiting participation to one Quester per Yarn Group membership. You can join the Yarn Group online, or check your "My Groups" page to see if you are already a member.

To participate, please complete the online form by December 15, 2015. The fee to participate as a Quest Exhibitor is $30, payable at the time you submit the form.

Would You Like Even More Exposure?

We are looking for Yarn Group members to provide our Grand Prize, First Prize and Second Prize for Questers who complete the Quest. In order to be entered into the drawing for these prizes, Questers will need to collect treasures and have their Quest form initialed at 25 exhibitor booths. We are looking for the following items to be donated for these prizes:

  • Airfare for one to the Summer Trade Show in Washington, DC from anywhere in the continental US or Canada (need one donated for the Grand Prize)
  • Hotel room for 4 nights for the Summer Trade Show at the TNNA headquarters hotel in Washington, DC (need one donated for the Grand Prize)
  • $250 coupon for your products (need two donated for the 1st Prize)
  • Free shipping for a year (need two donated for the 1st Prize)
  • $100 coupon for your products (need 3 donated for the 2nd Prize)

We will make sure to let everyone know that you have donated something for one of these prizes. If you are interested in donating, please email laura AT 3kittensneedlearts DOT com. This is a first-come/first-served opportunity, so please respond soon.

If you have any questions regarding The Quest, look at the FAQ listing. And don’t hesitate to call or email me.

Thank you for considering participating in The Quest in San Diego and for your support of the Yarn Group!

Laura Rasmussen, 3 Kittens Needle Arts
The Quest Chairperson

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