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Attracting Multi-Craft Makers to Your Brand By Stitchcraft Marketing Today’s craft customer has wide-ranging interests. Through Pinterest, Facebook and Instagram, consumers are exposed to enticing images of finished projects across a broad variety of crafts. Plus, easy access to instructional videos via YouTube makes it easier than ever to jump into a new project. The TNNA State of Needlearts research from 2016 reveals that most customers participate in more than one craft category. Knitters, in particular, often create across at least two fiber arts categories, taking up crochet, spinning, weaving, cross-stitch, embroidery or ...
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Photo via @chicagoyarncrawl Instagram Ten Years and Crawling: What to Expect During the 2019 #CYC By: TNNA Editor The Chicago Yarn Crawl (CYC) is an annual festivity for local yarn shops in the Chicagoland area. This year, the celebration reaches a major milestone as it celebrates its 10th anniversary. Running from July 27–August 4, the event offers shoppers in the area over 20 local needlearts shops to stop at! As something the Chicago community looks forward to — and an event you might attend and/or replicate in your area — we’re sharing some of the things you to keep your eyes peeled for, how to map your route for success, and what ...
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#MakerSpotlight: Brittany Needles   BRITTANY Knitting Needles and Crochet Hooks (Brittany) has been creating environmentally friendly, high-quality products for 41 years, and distributing their products through independent retailers. A family business, Chris and Michri Barnes were passed the Brittany torch 15 years ago from Chris’s parents. The two have been working hard to ensure they deliver the best, most beautiful materials possible. Read more about TNNA’s first-ever #MakerSpotlight business below. Share how Brittany Needles got started. Chris Barnes (CB): My Pop started the business in 1976. He had been a mechanical engineer working ...
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Photo via @inthemakingbham on Instagram Fashion Report: Summer 2019 Trends By Heather Zoppetti, TNNA Yarn Group Chair It’s been a slow start to summer, but the sunshine is finally here to brighten our moods — and our wardrobes! Take a look at some of the trendiest summer styles and tips making an appearance for the 2019 season. Color Splash This summer, color is making a splash. Pops of bright colors are still hot and you’ll see flashes of neon — especially green — against neutrals. The big thing this season, though? Tie-Dye. Tropical colors swirl into unexpected and fun shapes. Think about how you can incorporate these saturated colors ...
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#NeedleStoresoftheWorld: Cheers to Ewe! By: TNNA Editor Hot off the heels of the 2019 TNNA NeedleArts Summer Trade Show, we're back with an all-new store highlight for June. This month, travel to North Carolina to learn about  Cheers to Ewe! Discover what makes this store unique below. Describe what Cheers to Ewe! does best. Cheers To Ewe! started as a conversation. You know, one of those "gosh, I wish there was a shop that was kind of like this..." chats. From there, the business was born. We sell yarn because we love it just as much as you do. We love to squish, knit and crochet yarn of all sorts. We love the nearly infinite array of hooks, ...
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Photo via @purlsofwisdompa on Instagram Social Summary: What You Missed at #TNNASummer19 Sadly, the 2019 TNNA NeedleArts Summer Trade Show has come and gone once more. It was five days filled with creative appreciation, fun and, of course, shopping! If you missed the event—or just want to re-live the action—we’ve got you covered. Continue you reading for some of the highlights from Cleveland you may have missed. View this post on Instagram A post shared by TNNA (@tnnaorg) on Jun 21, 2019 at 7:07am PDT Diversity and Inclusion On Wednesday, June 19, we hosted our first-ever Diversity ...
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Image via imgflip.com 5 Crafty Celebrities Who Might Surprise You By TNNA Editor With all that downtime on movie and TV sets — and even world tours — some of your favorite celebs are bound to look for ways to fill it. What better way than by taking up a needlearts trade? Discover five celebs whose secret craft powers you might have missed.  Ryan Gosling, Knitter Gosling is perhaps best known for his many acclaimed roles, including a stellar turn as Alan in "Remember the Titans" (a TNNA staff favorite!), but did you know one of those led to a knack for knitting? While filming "Lars and the Real Girl," Ryan revealed to TODAY that a group ...
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How to Improve Your Social Media Presence with Face-to-Face Interactions By: Stitchcraft Marketing A powerful social media program is one of the most important tools you can wield to strengthen your presence in the evolving crafting industry. With so many people utilizing a wide range of platforms, it’s never been easier to engage with your audience. However, as the community grows, it becomes more important —  and also more difficult —  to stand out among the crowd. Whether you’re a blogger, a business owner or a marketer, having a distinctive social media presence is crucial for success. You might assume that growing your audience requires ...
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Teacher Corner: Learning the Ropes with Cynthia Spencer The 2019 TNNA NeedleArts Summer Trade Show is almost here! What better way to get ready for expert-led education than hearing from the teachers themselves? We connected with Cynthia Spencer, who will lead “Using Profit First in a Needlearts Shop” on Wednesday, June 19 and “The Practical Shop Owner” on Thursday, June 20. Spencer began knitting many years ago. After what she says was a long stint as a “professional student” and then an even briefer one as a professor, she left academia to pursue her passions in the needlearts. Read on to find out more about Cynthia and her career within the ...
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Teacher Corner: Talking Tapestry with Kennita Tully The 2019 TNNA NeedleArts Summer Trade Show is fast approaching! Prepare your mind by getting to know more about your skilled teachers as part of our “Teacher Corner” series. Up next? We connected with Kennita Tully, who is leading two classes, “Tapestry 101: Beginnings” and “Tapestry 201: Beyond the Basics,” on Thursday, June 20. Tully is an established teacher, author and freelance knitwear designer whose work has appeared in every leading U.S. knitting publication! Read on to learn more about her journey with tapestry.   TNNA: Can you share with TNNA readers how you established yourself in ...
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#NeedleStoresoftheWorld: Unwind Yarn Shop By: TNNA Editor Another month, another yarn store highlight. This week, we take you to Michigan to learn about Brighton's Unwind Yarn Shop . Discover what makes this store unique and what inspired owner Mary Haskin. Describe what Unwind Yarn Shop does best. Unwind carries a wide selection of specialty yarns, patterns and supplies, and also offers knit and crochet classes for students of all levels. The store aims to create a safe space for all who want to learn and grow in the fiber arts. If a project isn’t bringing you joy, it’s time to rip it and find the right project for you! As they say, "Come in ...
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Teacher Corner: Benjamin Krudwig on ‘Bridging the Gap’ By: TNNA Editor Cleveland is around the corner and we cannot wait for you to experience the 2019 TNNA NeedleArts Summer Trade Show . What better way to get ready than by getting to know more about your expert teachers themselves? We connected with Benjamin Krudwig, who will lead “The Millennial Myth” on Wednesday, June 19 and “Woven Wall Hangings” on Friday, June 21. A one-time “Featured Seller” on Etsy, Krudwig is a proficient weaver and spinner who never misses an opportunity to help someone hone their craft. Read on to learn more about this first-time teacher. TNNA: Can you share with TNNA ...
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Diversity and Inclusion Town Hall at #TNNASummer19 By: TNNA Editor Committed to creating a welcoming environment , TNNA is excited to host its very first Diversity and Inclusion Town Hall at the 2019 Summer NeedleArts Trade Show on Wednesday, June 19 from 6:15–7:15 p.m. During the event, panelists from the needlearts community will discuss diversity and inclusion (D&I) topics such as ADA accessibility in stores, helping customers feel welcome and so much more. Overall, the goal of the town hall is to foster a sense of inclusion and belonging by appropriately welcoming individuals of diverse backgrounds, beliefs and values. Have something to ...
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Teacher Corner: Paula Pereira By: TNNA Editor With Cleveland, Ohio on the horizon and the 2019 TNNA NeedleArts Summer Trade Show . What better way to get ready for expert-led education than to hear from the teachers themselves? We connected with Paula Pereira, who will lead the class “Take it ‘Ease:’ Understanding the Concept for Handknitted Garments” on Wednesday, June 19, to discuss her passions, designs and what attendees can expect. Pereira picked up knitting 10 years ago and has been taking the community by storm ever since. Read on to learn more about this first-time teacher.   TNNA: Can you share with TNNA readers how you got started on ...
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Staffing Your Business: Alternate Types of Employees in Today’s Workforce By Paige McAllister, SPHR, HR Compliance – Affinity HR Group, Inc. The composition of the U.S. workforce has been changing and will continue to evolve. Whereas regular employment used to be almost the only classification of worker, now more and more in the “gig economy” people are hired as temporary employees or independent contractors. According to the latest job report from the Bureau of Labor Statistics, almost 157 million employees were participating in the workforce. This includes 27 million part-time employees (those who work less than 35 hours per week) and 4.7 million ...
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Ideas for the Off-season

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Ideas for the Off-season By: Stitchcraft Marketing To paraphrase a popular fantasy series slogan, “Summer is coming.” Summer means crafting will soon do battle with the lure of warmer weather. The siren song of sunshine and outdoor activities draws many crafters away from their hobbies around this time of year, and it’s not surprising that craft businesses see a drop-off in sales. But don’t curse the sun just yet: The off-season provides a unique opportunity to expand your understanding of the crafting landscape and develop new techniques for neutralizing the slowdown. The following tips may even prove useful as you’re looking at the crafting year ...
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#NeedleStoresoftheWorld: JuJu Knits By: TNNA Editor Local Yarn Store Day  is THIS Saturday! We're celebrating by highlighting our first-ever traveling store: Fort Worth's JuJu Knits . Describe what JuJu Knits does best. Owner Julie “JuJu” Fairley loves both knitting and a tight-knit community. That’s why she has called Fort Worth home for over 30 years. It’s also why she started JuJu Knits to serve as a gathering place for needle artists near her. What makes JuJu Knits unique? JuJu Knits officially began on World Wide Knit in Public Day in 2018 with about 30 people gathered in the courtyard of a small bakery/inn in Fort Worth, Texas. After ...
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Fashion Report: Spring 2019 NeedleArts Trends By Heather Zoppetti, TNNA Yarn Group Chair Spring has sprung in full force here in the Northern hemisphere — everything is blooming. Renewal and rejuvenation can be felt in both nature and, perhaps, in the industry. I, personally, always look forward to spring as a time to reevaluate and rethink strategies and products, a "spring cleaning" if you will. For business, let’s look to the fashion world for some trend-based craft inspiration. Crochet Crochet is BIG. If you haven’t learned to crochet yet, now is a great time. If you already know how, this spring is the perfect time to teach someone else! Crochet ...
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Practicing Self-care With the Craft Yarn Council TNNA encourages you to Stitch Away Stress Do you regularly practice self-care as a way to de-stress? Or, do you scratch your head in confusion whenever you hear that term? April is Stress Awareness Month and, as is customary, the Craft Yarn Council is hosting its annual #StitchAwayStress campaign to educate people about the wellness benefits of fiber arts. The 2019 campaign is all about self-care and the ways that yarn plays a role in taking care of yourself. Join along for the remainder of the month to discover final tips on how to incorporate self-care into your life, meditative stitches to practice, ...
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Ideas to Help You Get Ready for Local Yarn Store Day 2019 TNNA’s second-annual Local Yarn Store Day (#LYSDay) is fast approaching! We hope you’re just excited as us to celebrate brick-and-mortar retailers and support small businesses across the U.S. In addition to being a celebration, if you are a retail business owner, #LYSDay is a fantastic way to bring in added business to your store. Hear what the inaugural #LYSDay participants had to say, and discover some tips to help you maximize the event at your store on Saturday, April 27.  How to get Involved If you’re a new storeowner or were not able to participate in the first Local Yarn Store Day, the ...
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