Attracting Multi-Craft Makers to Your Brand
By Stitchcraft Marketing
Today’s craft customer has wide-ranging interests. Through Pinterest, Facebook and Instagram, consumers are exposed to enticing images of finished projects across a broad variety of crafts. Plus, easy access to instructional videos via YouTube makes it easier than ever to jump into a new project.
The TNNA State of Needlearts research from 2016 reveals that most customers participate in more than one craft category. Knitters, in particular, often create across at least two fiber arts categories, taking up crochet, spinning, weaving, cross-stitch, embroidery or needlepoint as their ...