TNNA Blog

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#NeedleStoresoftheWorld: Unwind Yarn Shop By: TNNA Editor Another month, another yarn store highlight. This week, we take you to Michigan to learn about Brighton's Unwind Yarn Shop . Discover what makes this store unique and what inspired owner Mary Heston. Describe what Unwind Yarn Shop does best. Unwind carries a wide selection of specialty yarns, patterns and supplies, and also offers knit and crochet classes for students of all levels. The store aims to create a safe space for all who want to learn and grow in the fiber arts. If a project isn’t bringing you joy, it’s time to rip it and find the right project for you! As they say, "Come in ...
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Teacher Corner: Benjamin Krudwig on ‘Bridging the Gap’ By: TNNA Editor Cleveland is around the corner and we cannot wait for you to experience the 2019 TNNA NeedleArts Summer Trade Show . What better way to get ready than by getting to know more about your expert teachers themselves? We connected with Benjamin Krudwig, who will lead “The Millennial Myth” on Wednesday, June 19 and “Woven Wall Hangings” on Friday, June 21. A one-time “Featured Seller” on Etsy, Krudwig is a proficient weaver and spinner who never misses an opportunity to help someone hone their craft. Read on to learn more about this first-time teacher. TNNA: Can you share with TNNA ...
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Diversity and Inclusion Town Hall at #TNNASummer19 By: TNNA Editor Committed to creating a welcoming environment , TNNA is excited to host its very first Diversity and Inclusion Town Hall at the 2019 Summer NeedleArts Trade Show on Wednesday, June 19 from 6:15–7:15 p.m. During the event, panelists from the needlearts community will discuss diversity and inclusion (D&I) topics such as ADA accessibility in stores, helping customers feel welcome and so much more. Overall, the goal of the town hall is to foster a sense of inclusion and belonging by appropriately welcoming individuals of diverse backgrounds, beliefs and values. Have something to ...
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Teacher Corner: Paula Pereira By: TNNA Editor With Cleveland, Ohio on the horizon and the 2019 TNNA NeedleArts Summer Trade Show . What better way to get ready for expert-led education than to hear from the teachers themselves? We connected with Paula Pereira, who will lead the class “Take it ‘Ease:’ Understanding the Concept for Handknitted Garments” on Wednesday, June 19, to discuss her passions, designs and what attendees can expect. Pereira picked up knitting 10 years ago and has been taking the community by storm ever since. Read on to learn more about this first-time teacher.   TNNA: Can you share with TNNA readers how you got started on ...
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Staffing Your Business: Alternate Types of Employees in Today’s Workforce By Paige McAllister, SPHR, HR Compliance – Affinity HR Group, Inc. The composition of the U.S. workforce has been changing and will continue to evolve. Whereas regular employment used to be almost the only classification of worker, now more and more in the “gig economy” people are hired as temporary employees or independent contractors. According to the latest job report from the Bureau of Labor Statistics, almost 157 million employees were participating in the workforce. This includes 27 million part-time employees (those who work less than 35 hours per week) and 4.7 million ...
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Ideas for the Off-season

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Ideas for the Off-season By: Stitchcraft Marketing To paraphrase a popular fantasy series slogan, “Summer is coming.” Summer means crafting will soon do battle with the lure of warmer weather. The siren song of sunshine and outdoor activities draws many crafters away from their hobbies around this time of year, and it’s not surprising that craft businesses see a drop-off in sales. But don’t curse the sun just yet: The off-season provides a unique opportunity to expand your understanding of the crafting landscape and develop new techniques for neutralizing the slowdown. The following tips may even prove useful as you’re looking at the crafting year ...
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#NeedleStoresoftheWorld: JuJu Knits By: TNNA Editor Local Yarn Store Day  is THIS Saturday! We're celebrating by highlighting our first-ever traveling store: Fort Worth's JuJu Knits . Describe what JuJu Knits does best. Owner Julie “JuJu” Fairley loves both knitting and a tight-knit community. That’s why she has called Fort Worth home for over 30 years. It’s also why she started JuJu Knits to serve as a gathering place for needle artists near her. What makes JuJu Knits unique? JuJu Knits officially began on World Wide Knit in Public Day in 2018 with about 30 people gathered in the courtyard of a small bakery/inn in Fort Worth, Texas. After ...
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Fashion Report: Spring 2019 NeedleArts Trends By Heather Zoppetti, TNNA Yarn Group Chair Spring has sprung in full force here in the Northern hemisphere — everything is blooming. Renewal and rejuvenation can be felt in both nature and, perhaps, in the industry. I, personally, always look forward to spring as a time to reevaluate and rethink strategies and products, a "spring cleaning" if you will. For business, let’s look to the fashion world for some trend-based craft inspiration. Crochet Crochet is BIG. If you haven’t learned to crochet yet, now is a great time. If you already know how, this spring is the perfect time to teach someone else! Crochet ...
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Practicing Self-care With the Craft Yarn Council TNNA encourages you to Stitch Away Stress Do you regularly practice self-care as a way to de-stress? Or, do you scratch your head in confusion whenever you hear that term? April is Stress Awareness Month and, as is customary, the Craft Yarn Council is hosting its annual #StitchAwayStress campaign to educate people about the wellness benefits of fiber arts. The 2019 campaign is all about self-care and the ways that yarn plays a role in taking care of yourself. Join along for the remainder of the month to discover final tips on how to incorporate self-care into your life, meditative stitches to practice, ...
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Ideas to Help You Get Ready for Local Yarn Store Day 2019 TNNA’s second-annual Local Yarn Store Day (#LYSDay) is fast approaching! We hope you’re just excited as us to celebrate brick-and-mortar retailers and support small businesses across the U.S. In addition to being a celebration, if you are a retail business owner, #LYSDay is a fantastic way to bring in added business to your store. Hear what the inaugural #LYSDay participants had to say, and discover some tips to help you maximize the event at your store on Saturday, April 27.  How to get Involved If you’re a new storeowner or were not able to participate in the first Local Yarn Store Day, the ...
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Podcast: 6 Tips for Entrepreneurs From Hannah Fettig  By: TNNA Editor Hannah Fettig has done it all, and then some. She’s the designer of countless knitting patterns as well as the Knit Bot app. In addition to her seven published books and an impressive following on Instagram , It’s safe to say she has been a force in the knitting community over the years… and isn’t done yet. During her recent podcast chat with Amy Small, of Knit Collage , the two dove deep into specifics on how Hannah got to where she is today and what’s in store for the future. She also left Knit Collage listeners with a lot of thoughtful advice, which is why we’ve rounded ...
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Celebrating National Volunteer Week It's National Volunteer Week and we want to say thank you to all of our volunteers for all that you do! Volunteers are integral to The National NeedleArts Association's success, and we thank everyone who lends their time to help grow and support TNNA. Interested in getting involved? TNNA has 34 volunteers across leadership and committee roles — you can even contribute to this very blog as a member of the content committee! If you'd like to be considered for a future volunteer position, email us at info@tnna.org . To learn more about the benefits of volunteering, watch the video below. Know an exceptional ...
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Committed Knitters Blends Community, Cause and Craft By: Barbara Flom, Owner, Yarnify! For the last 14 years, Committed Knitters , a volunteer organization in Chicago, Ill., has taught knitting and crocheting to detainees in Cook County Jail. The program, which runs for three hours per week on Sundays, was conceived to address the lack of weekend programs for detainees. The individuals Committed Knitters instructs have been charged with crimes but not yet convicted, and often wait years for trial. They are separated from their families, have few positive activities to fill their time and often struggle with issues like substance abuse, low self-esteem ...
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#NeedleStoresoftheWorld: A Little Knitty By: TNNA Editor We’re approaching the second annual Local Yarn Store Day , and what better way to celebrate than with a new store highlight? Our March feature hails from Washington’s A Little Knitty . Describe what A Little Knitty does best. Owner Jen Reeves claims on the store’s site, “We might be small, but we have a huge heart for all things yarn related!” A Little Knitty believes in supporting other small businesses, and tries its hardest to bring in locally or independently made bags, notions, gifts and more. As part of this support, the store’s indie yarn selection is constantly growing and changing. ...
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Pinterest Update: 4 New Tools You Should Know About By: Laura Cameron As an agency specializing in social media, we still find that Pinterest is one of the best ways to drive traffic to your site. This is especially true if you have evergreen content; that is, content that is useful to your audience that never expires. This could be techniques or tutorials, project ideas, innovative ways to use your products, or more. Let’s talk about some of the new tools and algorithms developed by Pinterest so you can maximize the returns on how Pinterest works for your craft business. Analytics Earlier this year, Pinterest introduce Pinterest Analytics to ...
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The Power of Her

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The Power of Her By: TNNA Editor What better way to celebrate Women's History Month than by shining a spotlight on one of the many talented women in needlearts ? Lorajean Kelley, owner of Knitted Wit in Portland, Oregon, has spent much of her time over the last few years cultivating a line of yarn she dubs "HerStory." Knitted Wit caught our eye during the 2019 TNNA Winter NeedleArts Market , so we got in touch with Lorajean to learn more about both her business and the inspiration behind HerStory. TNNA: Tell us a bit about HerStory. Lorajean Kelly (LK): HerStory began in 2017 as a response to women continuing to be talked over and written ...
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Stitch Clubs are Having a Moment By: TNNA Editor In case you missed it, what started as an Instagram conversation among friends in late January, quickly developed into a mass movement of stitch clubs worldwide. We sat down with co-founder of the movement and needlepointer Alexandra Martin to learn more about Stitch Club Official and how she and her friends are helping needlepointers worldwide organize communities around the craft. TNNA: Tell us a bit about yourself and how you are involved with the @stitchclubofficial crew. Alexandra Martin (AM): I have been needlepointing since I was 16. Growing up in St. Louis, the “cool” thing to do — really ...
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Video: 2019 TNNA Summer NeedleArts Trade Show By: TNNA Editor The upcoming 2019 TNNA Summer NeedleArts Trade Show is planned for June 19–23 as we make a return to Cleveland, Ohio .  As the show for industry professionals to access expert-led education, discover new products and trends, and network among fellow TNNA members, we cannot wait to see you. Watch the video below to get ready for the summer season, then prepare to see it all ... under one
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How to Spot Trends and Incorporate Them into Your Business by Leanne Pressly of Stitchcraft Marketing How do you know what will be trending next week, next month, or even next year? As a crafty business owner, it’s important to be aware of what’s trending (or about to!) so that you can ensure your product offerings are what crafters are looking for. Of course, the nature of trends is that they are constantly in flux: fashion, pop culture, and even what other crafters are making influence what’s hot and what’s not. Today we’ll give you a few tips and tricks for spotting trends and incorporating them into your crafty business. Adjust With The Seasons ...
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#NeedleStoresoftheWorld: The Modern Skein By: TNNA Editor Welcome back to our little {needle store} corner of the world. For the February feature, we take you to The Modern Skein in Montgomery, TX. Describe what The Modern Skein does best. Knitting, crocheting and the fiber arts are no longer a hobby or craft of the past. The Modern Skein is here to show our customers that no matter their age, background or generation, they too can enjoy and access the finest, most up-to-date yarn, fiber, notions and accessories. Customers will notice that The Modern Skein is laid out differently than the average store, as the products are sorted by how they ...
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