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Fashion Report: Fall 2019 NeedleArts Trends (Plain Is Out, Extraordinary Is In) By Heather Zoppetti Fall is here, which means… sweater weather! Is it not your favorite time? Well, “weather” it is or isn’t (see what I did there?) here are some trends to watch for on the fashion front as you roll out new products, patterns and more. via GIPHY Color Palette Star: Deep Green Everything from phones to fashion is falling for deep green this season. This dark color is gracing the runways and, hopefully, your needles. Reminiscent of cool forests and evergreen glades, this calming color can range from khaki to hunter green. The rest of the fall ...
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  3 Ways to Show Customers You Care During Breast Cancer Awareness Month Photo by  Alex Block  on  Unsplash October is National Breast Cancer Awareness Month and a great time to show your support for this important cause that affects so many women in the U.S. and worldwide. So instead of thinking spooky all month, let’s start thinking pink, too! As a small business, you might not have a chance to regularly contribute to this (or any other) foundation, so awareness months like these are a great way to show customers you care and do just that… even if in a small way. Read on for a few tips on ways you can show support this month through your ...
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#MakerSpotlight: Wood House Knits By: TNNA Editor Are you ready for an all-new #MakerSpotlight? Today, we’re highlighting Wood House Knits ! According to the Wood House Knits website, maker Jennifer Wood can accredit her passion for knitting to her daughter’s middle-school curiosity. After beginning to knit, Jennifer quickly realized it was not just a hobby, but a true adoration that led to Wood House Knits. Tell us what makes your business unique. My design style is feminine and wearable, with a touch of the romantic. I am known in the knitting community for my intricate lace and cable patterns. I love using cables and lace in all sorts ...
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Changes to the TNNA Bylaws, Part 3: Vote Now! With all the excitement surrounding the changes to the TNNA Bylaws, we encourage you to take action now! If you missed this series, check out part one to get an understanding of why the bylaws are changing and part two to review the proposed changes in detail. For part three in this series…it’s time to vote. If you are a wholesale TNNA member, vote now! Once on the page, scroll down to vote and you will see the poll featured below. If you are a TNNA retail or affiliate member, we ask that you share this series with any TNNA wholesale members you know and ask that they vote “yes” to these changes. ...
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#NeedleStoresoftheWorld: Jimmy Beans Wool By: TNNA Editor Happy September, TNNA! We’re here to ease into the Fall season with another store highlight. This month, it’s all about Nevada’s Jimmy Beans Wool . Describe what Jimmy Beans Wool does best. For more than 10 years, Jimmy Beans Wool has been a stand-out LYS in its community (and in the U.S. overall). Since launching its online store, the team has been able to expand its reach and even offers exclusive products to Jimmy Beans customer only. When it comes to the name, “Jimmy” is actually Laura, who started Jimmy Beans with her husband Doug in May 2002. Her nickname, Jimmy, came from a song ...
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Changes to the TNNA Bylaws, Part 2 By: TNNA Editor As noted in Part 1 of this three-part series, changes to the TNNA Bylaws are occurring in order to create a more inclusive and cohesive membership. For Part 2, we’re diving deep to give you, our members, an overview of each change. Big Picture Changes The most significant changes are happening to member voting rights and leadership positions. As it stands, only wholesale members may vote, be on the TNNA Board and/or hold an officer position. With the new proposed changes, all members will be able to vote and hold Board or officer positions. These new proposed changes also revise regulations ...
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Choosing Between Blogging and Social Media When You’re Pressed on Time By Stitchcraft Marketing Before you begin a blog or social media channel, it’s easy to think that you will have plenty of time to get it done in a timely and efficient way. When you actually get into it, however, it can be a different (and busy) story. Creating content that is engaging, instructional and fun is a lot more work than people realize. As an entrepreneur, you’re wearing a lot of hats. Taking the time to write compelling blog posts or schedule eye-catching social media posts can easily fall by the wayside as you’re creating new products and also managing sales. If executed ...
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President’s Update: August 2019 By Don Lynch, TNNA President I hope that everyone enjoyed the Summer NeedleArts Trade Show in Cleveland. Following are some key takeaways from the Board of Directors meeting that took place immediately following the show. Bylaw Updates At the Board meeting, a series of bylaw changes were proposed and approved by the Board of Directors.  These changes aim to improve the relevance, value and sustainability of TNNA. Since mid-July, the proposed changes have been regularly posted to the TNNA website forums for review and comment by the TNNA member community and are being shared in series of blogs, as well ( ...
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5 Questions With 2019 TEN Award Recipient Heather Zoppetti By: TNNA Editor The TEN, or Tribute to Excellence in NeedleArts, Award is an honor bestowed by TNNA (since 1986) that recognizes individuals who personify and uphold TNNA's mission , and are among the finest professionals in needlearts. We caught up with 2019 recipient — and current Board member — Heather Zoppetti to learn more about her professional journey. TNNA: What does it mean to you to be this year’s recipient? Heather Zopietti (HZ): To be named the TEN Award winner is a great honor. I’m humbled and thankful that my peers recognize my commitment to the industry and to our membership. ...
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Rewarding Your Best Customers: The Ins and Outs of Customer Loyalty Programs By Stitchcraft Marketing   Customer loyalty programs have rapidly become a foundational strategy for maintaining a devoted customer base. Creating a rewards program not only encourages your customers to make frequent purchases, but also reinforces the meaningful and mutually beneficial relationship you share. Rewards can take many forms: discounts on future purchases, free shipping, free products, access or early access to exclusive products or events. Repeat business from your best customers is a key to profitability. A well-managed rewards program is a great ...
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#NeedleStoresoftheWorld: Kathleen’s Fiber Arts By: TNNA Editor A new month means a new store! Read on to learn more about the New York-based Kathleen’s Fiber Arts , out of Troy. Describe what Kathleen’s Fiber Arts does best. When you enter Kathleen’s Fiber Arts, you are immediately greeted with an abundant supply of soft yarn, felted products, and handmade accessories and jewelry. The store is a second career for owner Kathleen Brown, who began weaving in 1986. Brown ultimately picked up multiple crafts and is a teacher of weaving, knitting, needle felting, and more, and guess what? Kathleen’s Fiber Arts is not her first store! She opened and ...
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Changes to the TNNA Bylaws, Part 1 By: TNNA Editor Simply put, bylaws are the rules and regulations enacted by an association to provide a framework for its operations and management. Another way of thinking about bylaws is that they are a set of legal rules and guidelines that an organization must follow and that the governing board must uphold. The TNNA Bylaws specify the qualifications, rights and liabilities of membership, as well as the powers, duties and grounds for the dissolution of our organization. To view TNNA’s current bylaws, click here . You can also view TNNA's proposed amendments to current bylaws here . An overview of ...
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#MakerSpotlight: DJE Handwovens This month we’re highlighting DJE Handwovens ! Maker Deb Essen says on her website that she has “learned that magic lies in the skilled hands and creative mind of the weaver.” Read below to discover just how this maker creates fiber magic. Tell us what makes your business unique. I create kits for hand weavers; from Zoom Loom (pin looms) to Swatch Critters and Holiday Kits (my answer to "what to do with these little squares?") to textiles for rigid heddle and four or eight shaft looms. This year, I've added “Introduction to Tapestry” weaving kits. Everything a weaver needs is in the kit: pre-wound warp, wefts, detailed ...
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Let’s Talk About Pay: Curbing Compensation Chaos in the Workplace By: Susan Pal é, CCP, Affinity HR Group, Inc.   The current state of the labor market is tight, which means employers are being presented with difficulties that affect 2019 and beyond. Because of this tight labor market, let’s focus on the unique compensation challenges that occur when hiring a new employee. Here’s an all-too-common dilemma: You find the perfect candidate for your open position. They have all the right skills, experience in your industry, appropriate credentials — everything you could want in a prospective employee. But, there’s just one problem: They want a starting ...
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  Race and Diversity in the Craft Community: The Era of Hyperpolarization By: TNNA Editor Founder and president of DeepSEE Consulting Sara Taylor has worked, throughout her career, to help organizations and individuals create more inclusive communities. Her book, Filer Shift: How Effective People See the World , delves into how unconscious thoughts often make most of our decisions and the best ways to change, or subvert, that. If you’re the owner of a business in the crafting community and want to better understand yourself, as well as to learn better methods of adapting to diverse thinking in a professional environment, Taylor’s book ...
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The Link Between Thread, the Emmys and ‘Game of Thrones’: Kreinik Manufacturing By: TNNA Editor Kreinik Manufacturing is a family-owned business that was started by Jerry and Estelle Kreinik out of their home in the early 1970s. Since, Doug Kreinik has taken on the family business and currently serves as president. The company’s current motto? “Threads Visualize Thoughts.” To learn more about Kreinik’s history in making silk and metallic threads — including what led the team to be once piece of the costume-making puzzle for HBO hit “Game of Thrones” — we caught up with Doug Kreinik himself. TNNA: Kreinik has been making thread for more than 40 ...
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Photo via Google Maps contributor Erik Thauvin #NeedleStoresoftheWorld: Apple Yarns By: TNNA Editor Are you ready to read about our July store? Us too! Join us as we journey to Washington state ad discover what makes Apple Yarns a local, Bellingham treasure. Describe what Apple Yarns does best. Husband-wife duo Andrea and Andrew Evans founded Apple Yarns, their second company together, in 2007. The two dreamed of owning a knit and crochet shop that could be part of their community, a gathering place for the young and the young at heart to be creative and discover new tools. No stranger to small business ownership, Andrea grew up learning ...
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Attracting Multi-Craft Makers to Your Brand By Stitchcraft Marketing Today’s craft customer has wide-ranging interests. Through Pinterest, Facebook and Instagram, consumers are exposed to enticing images of finished projects across a broad variety of crafts. Plus, easy access to instructional videos via YouTube makes it easier than ever to jump into a new project. The TNNA State of Needlearts research from 2016 reveals that most customers participate in more than one craft category. Knitters, in particular, often create across at least two fiber arts categories, taking up crochet, spinning, weaving, cross-stitch, embroidery or needlepoint as their ...
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Photo via @chicagoyarncrawl Instagram . 10 Years and Crawling: What to Expect During the 2019 Chicago Yarn Crawl By: TNNA Editor The Chicago Yarn Crawl (CYC) is an annual festivity for local yarn shops in the Chicagoland area. This year, the celebration reaches a major milestone as it celebrates its 10th anniversary. Running from July 27–August 4, the event offers shoppers in the area over 20 local needlearts shops to stop at! As something the Chicago community looks forward to — and an event you might attend and/or replicate in your area — we’re sharing some of the things you to keep your eyes peeled for, how to map your route for success, and ...
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#MakerSpotlight: Brittany Needles BRITTANY Knitting Needles and Crochet Hooks (Brittany) has been creating environmentally friendly, high-quality products for 41 years, and distributing their products through independent retailers. A family business, Chris and Michri Barnes were passed the Brittany torch 15 years ago from Chris’s parents. The two have been working hard to ensure they deliver the best, most beautiful materials possible. Read more about TNNA’s first-ever #MakerSpotlight business below. Share how Brittany Needles got started. Chris Barnes (CB): My Pop started the business in 1976. He had been a mechanical engineer working in R&D ...
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