Webinar Series

TNNA Presents Online Education for Needlearts Professionals

Did you miss one of our webinars? We are pleased to present the recordings for purchase.

Note: Those who registered to attend the webinars live should have received information for accessing the recordings. These links are only for those who did not register.

 

Building Better Business Series: Working with Teachers

Presented by Edie Eckman
$30 for TNNA Members | $60 for non-members

One of the best ways to draw attention to the products and services you offer is to bring in an expert teacher!  Whether you’re hiring a nationally known superstar, or sourcing from your local talent pool, the right teacher can be a huge asset to your shop, organization or publication. Good teachers can enhance your credibility, arm your customers with confidence, and increase your sales, but only if you utilize them in smart ways. So, how do you know you’re hiring the right teacher, and promoting them the right way? One of the best ways to draw attention to the products and services you offer is to bring in an expert teacher!  Whether you’re hiring a nationally known superstar, or sourcing from your local talent pool, the right teacher can be a huge asset to your shop, organization or publication. Good teachers can enhance your credibility, arm your customers with confidence, and increase your sales, but only if you utilize them in smart ways. So, how do you know you’re hiring the right teacher, and promoting them the right way?

Join renowned teacher, author and design Edie Eckman as she outlines:
  • Key questions to ask before you hire a teacher
  • How to promote your teachers (and get them to promote you!)
  • And how to structure your teaching agreements

This webinar will provide you with the ability to identify opportunities to bring in a teacher to support sales and growth, and to turn those opportunities into successful programs.

Audience: This class will use examples of both in-person and online teaching situations, and will be applicable to retailers and their employees, wholesalers, publications and other needlearts professionals.

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Contracts for the Needlearts Industry: Understanding the Basics

Presented by Danielle Chalson, J.D.
$30 for TNNA Members | $60 for non-members

Like all industries, the needlearts industry is filled with contracts. Whether you're a teacher, a designer or an editor, a publisher or a photographer, a craft store or a manufacturer, contracts affect us all. They form the basis of our most important business relationships. But they don't always make sense! Have you ever wondered what the terms in your contracts mean? Have you ever wanted to negotiate or amend those terms?

In this introductory webinar, you will learn about some of the most common contract terms and how they might impact your brand and your business. You will also explore how contract terms might be amended. The goal of this webinar is not only to encourage you to read your business contracts more closely, but also to empower you to create contracts that you can understand and that work for you and your business.

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Workplace Regulations – What to Expect from the Trump Administration

Presented by Claudia St. John, HR Affinity Group
$30 for TNNA Members | $60 for non-members

From mandatory E-Verify to paid child care and beyond, what will Congress and the Trump administration do to workplace laws and regulations in the near future? While it's difficult to get a read on it, there are some signals with regard to coming changes in workplace laws. Meanwhile, state and local governments continue to enact and update regulations of their own. Get a look at regulatory trends and how you can be preparing for them, as well as an update on the Obama administration's new overtime provisions that went into effect at the end of last year.

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Manage your Social Media: A Practical Plan for Busy Business Owners

Presented by Stacey Trock
$30 for TNNA Members | $60 for non-members

You could easily spend a full day doing social media, but then you'd have no time left to run your business! In this webinar, I'll show you how to identify your key message and audience, allowing you to effectively wield your social media muscle in less than an hour a day... sometimes much less! You want to attract more customers. Bring recurring customers back. Tell your fans about your upcoming sale without spending big bucks on advertising. What's the best way to do that with limited resources? Is a blog right for your shop? Would your business be served by being on Instagram? Need some tricks for sneaking Twitter into your everyday work day? You'll feel confident answering these questions for your business after the tools you gain in this webinar. The result is a closer connection with your audience and all while having fun doing it!

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Pricing Strategies & Goals in Retail

Presented by Patty Lyons
$30 for TNNA Members | $60 for non-members

Do you have a product pricing strategy? How do you decide the best price for your products? What about your pricing goals? After getting a firm grasp of retail pricing basics such as margin v.s. markup, gross profit margin, markup percentage & gross margin percentage we’ll explore seven difference pricing strategies, five different pricing goals how they effect your bottom line... how much money do you need your inventory to make for you each year.

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Accounting Basics: What the Numbers Mean and Why They Matter

Presented by Gwen Bortner
$30 for TNNA Members | $60 for non-members

In the world of the craft and hobby industry, many business owners enter into their new venture with minimal (sometime no) business expertise let alone detailed accounting knowledge. But all of those numbers are important! Understanding how they are generated and what they mean to your business can be the difference between success and failure. Learn to read your monthly reports, analyze the data and make informed business decisions. The information is there, you just have to make sense of the numbers.

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Newsletters, Blogs, and Social Media: Building Your Marketing Puzzle

Presented by Tara Swiger
$30 for TNNA Members | $60 for non-members

Are you using emails, blogs and social media to reach your buyers? DO they all fit together in a powerful, cohesive message...or are they scattered and random? In this workshop you'll learn how to use each of the Big 3 tools in the way it works best and how to fit your own marketing puzzle together.

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