The State of Specialty NeedleArts 2013

Report Access

The State of Specialty NeedleArts 2013All reports are available for free to TNNA members. Log in to get access. Nonmembers, see below for pricing or become a member.


All Needlearts

Specialty Yarn


Counted Thread and Embroidery


This study will help grow your needlearts business. TNNA, the leader of the fiber arts industry, is pleased to sponsor this essential business resource for TNNA’s members and the entire fiber arts community. Hart Business Research produces this unbiased and authoritative study every three years, in 2005, 2007, 2010, 2013, and 2016. If you have questions, please contact TNNA at 800-889-8662,

Report Access
All reports are available for free to TNNA members. Log in to get access.  Nonmembers, become a member today or click below to purchase each report:

State of Specialty Yarn 2013 Report ~ $100
State of Specialty Needlepoint 2013 Report ~ $100
State of Specialty Counted Thread 2013 Report ~ $100
State of Specialty Needlearts 2013 - All 3 Reports (Yarn, Needlepoint & Counted Thread) ~ $250


2013 Special Topics

  • Social media use and preferences
  • Consumer feedback for retailers
  • Purchase decision making and information sources
  • Product feature preferences for yarn, looms, cross-stitch supplies, needlepoint canvases, fibers
  • Retailer feedback for wholesalers
  • Business best practices for retailers and wholesalers
  • Retailer and wholesaler ratings of marketing method effectiveness

Survey Baseline Data

Consumers, per segment

  • Participation per needleart, cross-participation
  • Motivations and inspirations
  • Changes in interest per needleart
  • Project types, number, time spent
  • Yarn types used, would like to try this year, why haven’t (also canvases, supplies, fibers)
  • Proficiency per needleart
  • Content use and preferences for print, websites, and social media
  • Learning sources and class preferences
  • Spending levels, per product category, per retail segment, plans
  • Purchase decision making and information sources per product category
  • Feedback for retailers
  • Demographics (age, gender, region)
  • Participation in other crafts

Businesses, per segment

  • Sales and growth per product category
  • Net income, owner income, profitability
  • Number of staff
  • Business challenges
  • Marketing best practices, effectiveness
  • Ordering methods
  • Trade association membership
  • Regional location
  • Retail store size
  • Retailer markup, discounting
  • Retailer number of suppliers, feedback
  • Retailer purchase decision making, information sources
  • Wholesaler number of customers, growth areas
  • Wholesaler inventory sources

For a complete list of topics covered each study year (2005, 2007, 2010, 2013, 2016), see the Needlearts Survey Topics 2005-2016 Spreadsheet (in Excel).


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